Experience

CrowdPharm

• United States
• Advertising Services
• 1 - 100 Employee

• VP of Digital & AI Strategy

  • Jun 2023 - Present

• VP, Digital Strategy

  • Feb 2022 - Jun 2023


Pivot Design
• Jamaica
• Design
• Digital Strategy Director

  • Jan 2021 - Feb 2022


Various Companies

• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Marketing Consulting

  • May 2020 - Dec 2020

  Marshall Furniture: SEO/SEM Strategy and Execution (May 2020 - Dec 2020) - website audit, keyword research, content strategy, paid search campaign creation & management, paid search ads creation (copywriting), website content copywriting & editing, and target audience research & development www.marshallfurniture.com Pragmatic Digital: Digital Marketing Strategy (May-Nov 2020) - event promotion, social media strategy, social ads, and target audience research & development www.pragmatic.digital NAMLE: Social Media Strategy for Media Literacy Week 2020 (July-Dec 2020) - social media strategy creation, editorial & content Calendar development, budget management, creative guidance, copywriting & editing, and target audience development https://namle.net Stay Ahead Real Estate Marketing: Digital Marketing Strategy (Aug-Oct 2020) *Created & implemented new marketing strategy and brand vision *Updated digital materials including website content, social media bios, social media posts and ads, plus branding and messaging *Created, recorded, edited, and produced series of videos promoting company & founder *Increased engagement on company Facebook page nearly 700% *Managed email and social media campaigns Show less



Sunstar Americas, Inc.

• United States
• Manufacturing
• 200 - 300 Employee

• Sr Manager, Integrated Digital & Marketing Communications

  • Oct 2018 - Apr 2020

  Developed, executed, analyzed, and optimized online marketing strategies for B2C (consumers) and B2B (professionals) audiences in the US, Canada, Mexico, Colombia, Argentina, and Brazil Created strategies for social media, websites, email marketing, Search (SEO & SEM), and programmatic video & display ads Focused audience segmentation and targeting for digital ad campaigns, resulting in highest ROI of marketing activities for US in 2019 Partnered with national Retailers Amazon, Target, Walmart, Albertsons and Meijer on digital campaigns Planned and executed paid social media campaigns: highly proficient with Facebook Ad Manager and Twitter Ads Migrated GUM brand websites from Magento 1 to 2, added campaign landing pages Wrote copy for social media posts, website landing pages, emails, and other online marketing materials Show less



Scout Health

• Social Media Strategist

  • Mar 2017 - Oct 2018

  Created and developed social media strategies for clients based on overall marketing goals Developed and implemented tactical plans Guided development of copy for social media content working with creative teams Increased sales 25% in 2017 for pharmaceutical client with Facebook marketing strategy Managed social communities for select clients and all paid campaigns Provided complete campaign strategy and management of Twitter campaigns for medical device client Provided expertise for Agency on social media issues as well as FDA compliance issues Show less



Spectrum Science - GLOBALHealthPR partner

• Social Media Manager

  • Apr 2016 - Mar 2017

  Wrote, edited, planned, scheduled & published social media content for clients Developed exciting new social media content to increase share of voice for clients Streamlined agency’s approach to delivering social media content to clients Conducted social media listening research Audited social media for new business Advised Agency on social media strategy, as well as regulatory issues Wrote, edited, planned, scheduled & published social media content for clients Developed exciting new social media content to increase share of voice for clients Streamlined agency’s approach to delivering social media content to clients Conducted social media listening research Audited social media for new business Advised Agency on social media strategy, as well as regulatory issues



AbbVie

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Social Media Manager

  • Feb 2015 - Jan 2016

  Wrote, edited, and published social media content for corporate communications Guided development of content from agencies Kept agencies on deadlines and budgets Trained on FDA & OEC pharma regulations; PV certified Maintained branding for all corporate social media content Provided insight from analytic reports on all social media channels Increased social media content output 10x from previous year Advised affiliates, product teams, and other AbbVie employees on social media content Monitored and moderated all channels for comments and adverse events Show less



Motorola Solutions

• Software Development
• 400 - 500 Employee

• Sr. External Digital Communications Specialist

  • Sep 2013 - Feb 2015

  Managed, planned, and coordinated strategy and tactics for corporate social media sitesPlanned and collaborated with Marketing and PR on product/solution launches & industry eventsPosted to social media from trade shows and industry events Wrote, produced, and edited short promotional, interview, and product demonstration videosWrote content regularly for Twitter, Facebook, LinkedIn, Google+, and You TubeEdited, wrote, published, and managed editorial calendar for Public Safety and Enterprise blogsRecorded, edited, and produced original music for videos, saving thousands of dollars in licensing fees Show less

• Social Media Strategist

  • Jul 2012 - Sep 2013

  Assisted with strategies for social media sites according to overall Marketing objectives, with a focus on solutions to help customersExecuted updates and maintenance for external social media sites, including-Twitter accounts-Facebook pages-Pinterest boards-You Tube videos-Linked In groups and company page-Google+ company page-Vine videos -Instagram-Scrib'd (for documents)-SlideShare (for powerpoint presentations)-Flickr (for photo archiving)Collaborated with Marketing and PR on product and solution launches and industry eventsReported from trade shows via social media updates and videosWrote, ghostwrote, and edited blogs for two websites Show less

• Global Web Editor / Social Media Specialist

  • Jul 2010 - Jun 2012

  Edited Public Safety, Two-way Radios, Accessories, and Consumer Radio pages on MotorolaSolutions.comMaintained many MSI global social media accounts, including Twitter, Facebook, You Tube, and Linked InWriter - blogged as a ghostwriter for Next Generation Public Safety hub