Experience

Fiftyfive5, part of Accenture Song

• Australia
• Market Research
• 200 - 300 Employee

• Director of Data & Analytics

  • Aug 2018 - Present



Tourism and Events Queensland

• Australia
• Marketing Services
• 100 - 200 Employee

• Senior Research Analyst

  • Jan 2017 - Aug 2018

  TEQ is a statutory body of the Queensland Government and its lead tourism marketing, destination and experience development and major events agency. Responsibilities: * Managing and reporting on key studies such as the National and International Visitors Surveys of travel in Australia, and other primary research projects. * Research partnerships and relationship management with external stakeholders ranging from regional tourism organisations to the aviation industry. * Helping TEQ's external industry partners to better understand the visitor economy as it relates to their business/organisation. * Quantitative and qualitative analysis on Queensland's tourism industry as well as presenting research findings. * Management of research and reporting output to internal and external stakeholders. * Creating and implementing efficient reporting processes, particularly for TEQ's regular reporting on visitor statistics such as their monetary spend and visitation trends and behaviours. * Ensure relevant and useful research and insights are communicated internally so that TEQ's strategies and marketing decisions are grounded in accurate consumer research.



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Senior Consultant

  • Mar 2012 - Jan 2017

  Analytical Experience Gained: • Expertise in SPSS – the company's main statistical analysis tool • Statistical analysis, preparation and presentation of client reports • Choice model experimental design • Worked on several large brand and communications trackers for leading New Zealand companies • Consumer and business focused customer segmentation, using statistical clustering algorithms • Worked on a number of market sizing projects including sizing and forecasting of several international tourism segments • Analytics including modelling and five year forecasting of demand, capacity, revenue, costs, human resource needs and profitability for an aeronautics MRO under various strategic scenarios • Advanced Excel modelling Major Achievements: After just one year in the industry I was providing nearly full time in-house consulting support for a key client (March 2013 - March 2015). Successful client support was achieved through my industry knowledge, healthy client relationship and trusted analytical ability. Despite a challenging client relationship my input delivered quality and trusted analysis, advice and support to the client’s team. Promoted to Senior Consultant in 2016 after working closely with and building a strong relationship with one of our key clients.



The University of Auckland

• New Zealand
• Higher Education
• 700 & Above Employee

• Summer Research Scholarship | Department of Statistics

  • Dec 2009 - Feb 2010

• Assistant Tutor | Department of Statistics

  • 2008 - 2010



The Treasury - New Zealand

• New Zealand
• Government Administration
• 400 - 500 Employee

• Intern - Industry training research

  • Dec 2008 - Jan 2009



Westpac New Zealand

• New Zealand
• Banking
• 700 & Above Employee

• Intern - Risk

  • Jan 2008 - Feb 2008



One 2 One Tuition

• Maths Tutor

  • 2007 - 2007