Tutu El-Kashef
Senior Digital Designer at MSL UK- Claim this Profile
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Bio
Sami El-Kashef
Tutu is multifaceted and has a broad range of skill sets, not limited to design. He has an analytical and business focused mind and can multitask naturally. He also has the capability to analyse the "tactical" and "strategic" approaches needed to implement high quality work at pace. It's a pleasure to recommend him and there is no doubt he will be an extremely valuable asset to any organisation
Ashley Spencer
Tutu is an extremely talented Designer who’s work consistently shines. His passion for the craft pushes him forward and he is comfortable working on high profile projects with very tight deadlines. His attention to detail is second to none and his work is never anything but pixel perfect. I know I can always rely on Tutu to deliver amazing results and he is a pleasure to collaborate with. I’m honoured to have had the opportunity to manage such a talented creative and I may even be a little jealous of his portfolio. Keep it up Tutu!
Sami El-Kashef
Tutu is multifaceted and has a broad range of skill sets, not limited to design. He has an analytical and business focused mind and can multitask naturally. He also has the capability to analyse the "tactical" and "strategic" approaches needed to implement high quality work at pace. It's a pleasure to recommend him and there is no doubt he will be an extremely valuable asset to any organisation
Ashley Spencer
Tutu is an extremely talented Designer who’s work consistently shines. His passion for the craft pushes him forward and he is comfortable working on high profile projects with very tight deadlines. His attention to detail is second to none and his work is never anything but pixel perfect. I know I can always rely on Tutu to deliver amazing results and he is a pleasure to collaborate with. I’m honoured to have had the opportunity to manage such a talented creative and I may even be a little jealous of his portfolio. Keep it up Tutu!
Sami El-Kashef
Tutu is multifaceted and has a broad range of skill sets, not limited to design. He has an analytical and business focused mind and can multitask naturally. He also has the capability to analyse the "tactical" and "strategic" approaches needed to implement high quality work at pace. It's a pleasure to recommend him and there is no doubt he will be an extremely valuable asset to any organisation
Ashley Spencer
Tutu is an extremely talented Designer who’s work consistently shines. His passion for the craft pushes him forward and he is comfortable working on high profile projects with very tight deadlines. His attention to detail is second to none and his work is never anything but pixel perfect. I know I can always rely on Tutu to deliver amazing results and he is a pleasure to collaborate with. I’m honoured to have had the opportunity to manage such a talented creative and I may even be a little jealous of his portfolio. Keep it up Tutu!
Sami El-Kashef
Tutu is multifaceted and has a broad range of skill sets, not limited to design. He has an analytical and business focused mind and can multitask naturally. He also has the capability to analyse the "tactical" and "strategic" approaches needed to implement high quality work at pace. It's a pleasure to recommend him and there is no doubt he will be an extremely valuable asset to any organisation
Ashley Spencer
Tutu is an extremely talented Designer who’s work consistently shines. His passion for the craft pushes him forward and he is comfortable working on high profile projects with very tight deadlines. His attention to detail is second to none and his work is never anything but pixel perfect. I know I can always rely on Tutu to deliver amazing results and he is a pleasure to collaborate with. I’m honoured to have had the opportunity to manage such a talented creative and I may even be a little jealous of his portfolio. Keep it up Tutu!
Experience
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MSL UK
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Senior Digital Designer
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Nov 2018 - Present
In November 2018 I joined MSL Group; A PR Creative agency which is a subsidiary of parent company; Publicis Groupe. My role as a Senior Digital Designer involved the ideation, conceptualisation and implementation of various forms of Digital Design executions based around key sectors in MSL's marketing, consumer, health and B2B relations that extended to both domestic and international networks. Working alongside a studio team that consisted of UX Designers, Copyrighters, Project and Account Managers, Innovation leads and a Creative Director; we were able to deliver high calibre digital design work at high velocity in consistent strategic and tactical levels of output. I'm involved in a multitude of successful new business acquisitions for MSL utilising my skills as a Digital Creative on a number of high profile projects with clients such as PUMA, HSBC, Halifax, ABinBev, OCP and many more. The velocity of which we worked at and the demand of quality production to unfathomable deadlines proved to be testing on countless occasions, but my desire to output quality work remained constant due to my experience in adaptabilty, my relationships with people, my creativity and pure love for the craft. I am pleased and proud to be working on a variety of huge household brands at MSL. Show less
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Oath
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Interactive Digital Designer
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Jul 2017 - Nov 2018
I was part of the in-house creative team within RYOT Studio, pushing premium formats, branded video and creative content experiences across Oath's domestic and international networks. I've worked on countless high profile projects and clientele during this time, this includes Jack Daniel's, HP and Verizon to name but a few. Working with RYOT Studio and Oath proved to be testing at times as deadlines and workload became detrimental if not planned and handled accordingly, many of these skills, I believe, shaped me as a strong-minded, hard-headed Designer through intense pressure. I am pleased and proud to have worked on a variety of high profile projects and brands whilst at Oath. You can view RYOT Studio teams Portfolio by visiting www.ryotstudio.co.uk Show less
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AOL
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United States
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Software Development
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700 & Above Employee
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Interactive Digital Designer
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Jul 2016 - Aug 2017
Following the Aol acquisition of Microsoft Ads and Display in the summer of 2016, my team and I started working exclusively on all of their platforms including the Aol UK site and their library of advertisement content, The Huffington Post UK and Engadget - as well as and still working on the Microsoft products within Xbox and MSN. I was part of the Partner Studios team that expanded shortly after the merge and we went on to produce award winning interactive experiencesand mentions within the global media market. Show less
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Interactive Designer
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Sep 2014 - Aug 2016
In September 2014 I was approached by Microsoft to become part of a talented creative production team in which specialised in delivering multi-platform based advertisement packages, as well as creative content for Microsoft's Advertisement Solutions department. My job was to focus primarily on the mocking, creation and development of multiple advertisement campaigns which branches across all Microsoft platforms including working on the Xbox One, MSN, Hotmail, Skype and Windows applications. Throughout the year I worked extensively with the Microsoft UK sales team and creative technologists to produce top-line designs in collaboration with huge global brands such as Coca-Cola, Channel 4 and Virgin to name a few. Show less
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Sweetly Stevia
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Canary Wharf, St Olav's Court, London, United Kingdom
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Graphic Designer/Brand Manager
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Aug 2014 - Sep 2014
Began my employment at Sweetly Stevia as a Graphic Designer and Brand Manager for the company in August 2014. My key responsibilities were to insure the continued development and progress of the company brand and to do this through visual mediums. During my time at the company I implemented many new and fresh ideas including various animation and illustration projects focusing on creating a "Company Ambassador" and to visualise that through the companies packaging material. I picked up crucial sales and marketing experience during my time at Sweetly Stevia and gained insight on how a brand can be essentially delivered to consumers through various avenues. Show less
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AIRFI | Executive Decision Ltd
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London, United Kingdom
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Graphic & Visual Designer
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Feb 2013 - Aug 2014
Employed by Executive Decision Ltd to work as a Digital Designer for its music and media branch known as AIRFI. I began employment initially as an intern and it evolved into a full time position within the first four months. I became a Junior Creative Designer and integrated within the business’ core team. I was able to solve crucial problems and develop my critical thinking skills whilst expressing my ideologies through design. I reinvigorated the companies multiple sites and was known to create eye-catchy Design pieces which were used by affiliates and A-list partners such as artists Ne-Yo, Nas and Tyga to name a few. My methodologies and design became integral to the companies progression and they subsequently used my designs to rebuild and re-launch their platform. I designed and created a large quantity of material for the start-up ranging from Graphic and Web Design, Animation, Kinetic Typography, Print and range of other mediums. My exposure and popularity as a Designer cultivated under AIRFI as I was increasingly becoming more experienced with every project Show less
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BrokenMotion Designs | Freelance
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London, United Kingdom
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Creative Designer
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Oct 2009 - Jun 2013
In 2009 I established my own design studio to essentially help fund my projects and my exposure as a Designer. I focused primarily on Graphic Design freelance projects from clients, that includes posters, A5 flyers, web design, tattoo design, album art and illustration. My employment at AIRFI allowed my design capabilities to be showcased to a range of affiliates who have passed on details of my skills to partners, since then my freelance studio has been gaining recognition and exposure and I have produced various high profile projects with companies such as ProDirectSoccer.com and Food Packaging agencies dedicated to cinemas such as ODEON. BrokenMotion Design Studio is now focused on delivering character concept art on the upcoming graphic novel and animation project I have been working on. My studio will be starting a Kickstarter campaign in late 2014 to gain funding for the upcoming graphic novel: The Adventures of Jazz-E. Show less
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Fair Observer
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United States
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Media Production
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1 - 100 Employee
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Graphic Designer & Cartoonist
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Dec 2011 - Jan 2013
A well-known publication company called ‘The Fair Observer’ whom specialised in foreign news and policy approached me in December 2011. One of the editors Abul Saddique, obtained a copy of my portfolio and believed with my skills in graphic design and illustration could help the publication in terms of adding a new look, feel and essentially a new platform for its audience. I was quickly integrated into the team and introduced to worldwide editors as a graphic designer and cartoonist working exclusively for the London base. Throughout my time with The Fair Observer, I was commissioned to design a variety of graphic designs and satire cartoon scenes using my illustration skills based on the experiences of real life military and political officials. My work for the Fair Observer gained me high recognition for my visual style and my design approach and allowed the exposure of my work around the globe. I was contacted by several German & North African publication affiliates to help design their front covers for their 2012 issue. I learnt many key skills working for the Fair Observer and gained experience and commendation for my design capabilities and in turn, gave me confidence in my stature as a growing professional. Show less
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Foot Locker
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United States
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Retail
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700 & Above Employee
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Sales associate & Head of Visual merchandising
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Sep 2008 - Jan 2013
Part of the sales team which push to meet daily store targets & goals. Responsible for visual merchandising which includes constructing advertising campaigns for the in-store windows and overall look of the store. Undertaking Key-holder responsibilities. Responsible for end of day cashing up & banking duties. Control over deliveries, transfers & online ordering queries. Customer service & enquires. Promotional campaigns with Nike & Adidas to experiment their products. Coaching new associates to improve their selling technique i.e. multiple sales. Responsible for the colour co-ordination and the organization of the shops key. merchandise on the shop floor. Testing primary products in competitions and promotions for the customers Show less
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Digital Artist & Animator
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Oct 2011 - Dec 2011
Working within a well organised team of talented friends and acquaintances run by Jr Graham, a mentor and Chief Executive of the self-made company. My role within this team is to help digitally create a story of a samurai warrior in the future which was written & constructed by Jr Graham. I am to help the team distinguish the visual style and feel of the upcoming digital comic with my skills of creativity and animation production. Working within a well organised team of talented friends and acquaintances run by Jr Graham, a mentor and Chief Executive of the self-made company. My role within this team is to help digitally create a story of a samurai warrior in the future which was written & constructed by Jr Graham. I am to help the team distinguish the visual style and feel of the upcoming digital comic with my skills of creativity and animation production.
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Hyde Park Towers Hotel
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Hyde Park Corner
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Receptionist Assistant
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Apr 2007 - May 2007
As a Receptionist Assistant I was gaining experience on how administration duties were carried out, this included checking in customers, recording client information,sorting files and placing arranging documents into the necessary alphabetical order. I also adapted very quickly to how personal information was recorded into the hotels database & was given the opportunity to handle the information during manager lunch . breaks & days off. As a Receptionist Assistant I was gaining experience on how administration duties were carried out, this included checking in customers, recording client information,sorting files and placing arranging documents into the necessary alphabetical order. I also adapted very quickly to how personal information was recorded into the hotels database & was given the opportunity to handle the information during manager lunch . breaks & days off.
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Education
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University of Greenwich
Bsc (Honors), Digital Animation and Production Design -
William Morris Sixth form College
Double Art & Design, Media Studies, Art/Art Studies, General -
Burlington Danes Academy
Double Art & Design GCSE Level, Art/Art Studies, General, DT, Information Technologies