Tushar Koul

Product Growth at Loco
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN
Languages
  • English Professional working proficiency
  • Hindi Professional working proficiency
  • Kashmiri Native or bilingual proficiency
  • Punjabi -
  • Marathi -

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Credentials

  • Bing Ads Accredited Professional Status
    Microsoft
    Jan, 2019
    - Nov, 2024
  • Apple Search Ads Certified
    Apple
    Oct, 2020
    - Nov, 2024
  • Google Ads Search
    Google
    Mar, 2020
    - Nov, 2024
  • Google Ads Video
    Google
    Mar, 2020
    - Nov, 2024
  • Shopping Ads
    Google
    Mar, 2020
    - Nov, 2024
  • Twitter Flight School Video Badge
    Twitter
    Feb, 2020
    - Nov, 2024
  • Google Ads Measurement
    Google
    Sep, 2019
    - Nov, 2024
  • Search Ads 360 Certification
    Google
    Jul, 2019
    - Nov, 2024
  • Google Ads Display
    Google
    Mar, 2019
    - Nov, 2024

Experience

  • Loco
    • India
    • Technology, Information and Media
    • 100 - 200 Employee
    • Product Growth
      • Mar 2023 - Present

      Acquisition, Onboarding and Retention Acquisition, Onboarding and Retention

  • Pocket Aces
    • India
    • Entertainment Providers
    • 100 - 200 Employee
    • Associate Manager - Digital
      • Aug 2021 - Feb 2023

      • Leading the Growth & Digital Marketing for Dice Media,Nutshell & Gobble in terms of Social, Partnerships & Performance Marketing • One of the founding members of Gobble Cookware, the D2C Brand of Pocket Aces. • Marketed the Digital Properties such as Clutch, What the Folks, Crushed, Adulting & Bravehearts. • Increased the Social Media Followers by ~5% MoM & YouTube Subscriber base by ~12% MoM by implementing strategic insights and measurements. • Closely worked with the content partners such as Amazon Mini TV, Netflix & Hotstar to market and provide insights to cater to the Audience efficiently • Helped in generating new Content ideas by evaluating the audience engagement across Social Media and creating a measurement system to evaluate the ideas. • Strategically implemented best digital practices and increased the Ad Share Revenue from both YouTube and Facebook by evaluating the older and new content's engagement and retention rate. Show less

  • VML
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Media Analyst
      • May 2020 - Aug 2021

      • Worked on Brands such as Swaraj Tractors, Aegis Federal Life Insurance (formerly known as IDBI Federal Life Insurance), The Laughing Cow Cheese, Oberoi Realty, Bhima Jewellers, etc. • Executed a Rebranding Campaign and along with multiple Complete Brand/Product Launch • Designing performance media strategies and planning, based on Campaigns Social and ROI Goal. • Understanding and resolving clients' queries to facilitate them in any matter. • Helped with strategizing Social and Creative approach for Brands with Creative and UI/UX Team • Actively Taking Part in new Brand / Client Pitches after doing a detailed study on their Business and Work Model. • Being SPOC for all SEO communications across different Brands • Utilizing Native as well as Affiliate Marketing to launch the brand. • Helped to generate leads with the usage of Vernacular Penetration across the whole country. Show less

  • Publicis Media
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Biddable Media Analyst
      • Jul 2018 - Apr 2020

      • Primarily worked on North American Brands- Morgan Stanley, Starbucks, Vision Works, Campbell's Soup, Plum Baby Foods, Snack Factory, Lance & Pacific Foods. • Executing digital strategy for the accounts, while also outperforming the competition in all engagement metrics. • Formulating various creatives and restructuring across all brands. • Handling daily optimization to make sure that accounts across all channels are running at their full capacity while keeping the brand KPI in check. • Performing Ad-Hoc task as per client’s request and Generating timely reports to monitor Brand Performance. • Implementing and providing various new performance-enhancing strategies across different Brands. • Performing daily analysis across different levels in a campaign. Show less

  • Ola
    • India
    • Software Development
    • 700 & Above Employee
    • Campus Ambassador
      • Aug 2017 - Aug 2017

      Creating awareness about Ola and also signing new people on same by publizing details about new features and ride offers about Ola with in them. Creating awareness about Ola and also signing new people on same by publizing details about new features and ride offers about Ola with in them.

  • Karthi wealth infotech limited
    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Social Media Intern
      • Jan 2017 - Jun 2017

      • Utilized best practices for SEO optimization to boost social media program’s visibility. • Responded to comments, posts and questions from various channels under supervision of CEO. • Created informative and entertaining posts for Twitter, Facebook, and Instagram pages. • Utilized best practices for SEO optimization to boost social media program’s visibility. • Responded to comments, posts and questions from various channels under supervision of CEO. • Created informative and entertaining posts for Twitter, Facebook, and Instagram pages.

Education

  • K. J. Somaiya Institute Of Engineering and Information Technology
    Bachelor's degree, Information Technology
    2014 - 2018
  • Maharaja Harisingh Agri Collegiate School
    High School Diploma, Science
    2007 - 2014
  • St. Peters High School
    2002 - 2007

Community

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