Experience

Rossmann Azerbaijan

• Azerbaijan
• Retail
• 1 - 100 Employee

• Marketing Manager

  • May 2023 - Present



iBoxApp

• Azerbaijan
• Retail Groceries
• 1 - 100 Employee

• Head of Digital Marketing Department

  • Dec 2021 - Apr 2023

  -Developing and implementing comprehensive marketing strategies: I was responsible for creating and executing marketing plans that aligned with the company's overall goals and objectives. -Brand management: I oversaw the development and maintenance of the company's brand identity. This included ensuring brand consistency across all marketing channels and collateral, managing brand guidelines, and monitoring brand perception in the market. -Digital marketing and online presence: I led the digital marketing efforts, social media marketing, SMS marketing, and online advertising. I worked closely with the team to optimize digital campaigns, analyze data, and drive online engagement and conversions. -Content creation and marketing materials: I supervised the creation of compelling marketing content, social media posts, videos, and presentations. I ensured that the content effectively communicated the brand message, resonated with the target audience, and supported the overall marketing strategy. -Marketing analytics and reporting: I tracked and analyzed key marketing metrics and performance indicators to evaluate the effectiveness of campaigns and initiatives. I prepared regular reports and presentations to provide insights and recommendations for optimization and improvement. -Team leadership and collaboration: I managed a team of marketing professionals, providing guidance, mentorship, and support. I fostered a collaborative work environment, encouraging cross-functional collaboration with other departments to ensure cohesive marketing efforts. -Budget management: I was responsible for managing the marketing budget, allocating resources effectively, and ensuring that marketing initiatives were implemented within the allocated budget. -Stakeholder management: I maintained relationships with key stakeholders, including clients, partners, and vendors. I collaborated with them on joint marketing initiatives, negotiated partnerships, and managed vendor relationships. Show less



Baku Youth Center

• Azerbaijan
• Non-profit Organizations
• 1 - 100 Employee

• Marketing And Public Relations Manager

  • Mar 2020 - Jan 2022

  - Developing and implementing marketing strategies:This involved conducting market research, identifying target audiences, and developing marketing campaigns to increase participation and engagement. - Managing public relations: I handled all aspects of public relations, including building relationships with media outlets, writing press releases, and organizing press conferences. - Developing digital marketing strategies: I created comprehensive digital marketing plans and ads to enhance the center's online presence and reach a wider audience. - Social media management: I developed and executed social media strategies to enhance the center's online presence. This included creating engaging content, managing social media platforms, monitoring analytics, and engaging with the online community to increase brand awareness and engagement. - Content creation: I was responsible for creating compelling and informative content for various marketing materials, including brochures, newsletters, website content, and promotional videos. - Budget management: I managed the marketing and PR budget, ensuring efficient allocation of resources and tracking expenses. I prioritized marketing initiatives based on their potential impact and implemented cost-effective strategies to achieve marketing goals within budget constraints. - Monitoring and reporting: I tracked and analyzed marketing and PR performance using key metrics and analytics tools. I prepared regular reports to evaluate the effectiveness of marketing campaigns, social media activities, and PR efforts. - Brand management: I maintained the center's brand identity and ensured consistency across all marketing materials. I developed brand guidelines, monitored brand perception, and implemented strategies to enhance brand visibility and recognition in the community. Show less



Romb Creative Agency

• Azerbaijan
• Media Production
• 1 - 100 Employee

• Digital Marketing Manager

  • Feb 2020 - Jun 2020



Gənclərin İnkişaf və Karyera Mərkəzi

• Professional Training and Coaching

• Marketing And Public Relations Specialist

  • Nov 2019 - Mar 2020

  - Developing marketing and PR strategies: I created comprehensive marketing and PR plans to raise awareness about the center's programs, services, and events. - Content creation: I was responsible for creating compelling content for various marketing materials, including brochures, newsletters and social media posts. I ensured that the content was informative, engaging, and aligned with the center's objectives and brand identity. - Social media management: I developed and executed social media strategies to enhance the center's online presence. This included managing social media accounts, creating and scheduling content, engaging with the online community, and monitoring analytics to track performance and make data-driven decisions. - Media relations: I built and maintained relationships with media outlets, journalists, and influencers to secure press coverage for the center's initiatives. I drafted and distributed press releases, coordinated media interviews. - Developing digital marketing strategies: I created comprehensive digital marketing plans and ads to enhance the center's online presence and reach a wider audience. - Brand management: I ensured consistency in brand messaging, visual identity, and tone of voice across all marketing and PR materials. I developed and maintained brand guidelines, ensuring that all communication efforts aligned with the center's brand image and values. - Monitoring and reporting: I tracked and analyzed the effectiveness of marketing and PR campaigns using key performance indicators and analytics tools. I prepared regular reports to evaluate campaign success, audience engagement, and media coverage, providing insights and recommendations for future strategies. -Budget management: I managed the marketing and PR budget, ensuring effective allocation of resources and tracking expenses. Show less