Experience

Bashak Group

• Azerbaijan
• Wholesale Building Materials
• 1 - 100 Employee

• CEO & Co-Owner

  • Jan 2021 - Present



Veyseloglu Group of Companies

• Azerbaijan
• Retail
• 700 & Above Employee

• Head of Non-Food, Beverage & Snacks Department

  • Sep 2020 - Jan 2021



Unitrade Group

• Azerbaijan
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• CEO / Distributor & Trading Companies

  • Mar 2020 - Aug 2020

  - CEO of UNITRADE LLC (Official Distributor of Unilever). March - June 2020 - CEO of INTEND LLC (Official Distributor of Nivea, Nutricia, Splat etc.). March -June 2020 - CEO of CEYLAN LLC (Official Distributor of Lindt, Chipsim, Mumtaz, Bahlsen etc.). March - May 2020 - Business Leader at Group Investment Projects. Since June 2020 - CEO of IMEX Trading LLC. (Import, Export, PL operations). Since September 2020 - CEO of UNITRADE LLC (Official Distributor of Unilever). March - June 2020 - CEO of INTEND LLC (Official Distributor of Nivea, Nutricia, Splat etc.). March -June 2020 - CEO of CEYLAN LLC (Official Distributor of Lindt, Chipsim, Mumtaz, Bahlsen etc.). March - May 2020 - Business Leader at Group Investment Projects. Since June 2020 - CEO of IMEX Trading LLC. (Import, Export, PL operations). Since September 2020



FAB ŞİRKƏTLƏR QRUPU

• Azerbaijan
• Chemical Manufacturing
• 1 - 100 Employee

• Chief Commercial and Strategy Officer

  • May 2018 - Sep 2019



Gilan Holding

• Azerbaijan
• Construction
• 100 - 200 Employee

• CEO (Gilan FMCG Trade & Distribution LLC)

  • Sep 2016 - Sep 2017

• Head of Sales ( FMCG Group )

  • May 2015 - Sep 2016



Turkcell

• Türkiye
• Telecommunications
• 700 & Above Employee

• Trade Marketing Manager (Azerinteltek)

  • Jan 2015 - May 2015

  Main Projects: - Retail Transformation and Retail Re-Branding Projects (around 600 exclusive retails and corner outlets) - Trade Diversification and Market Expansion Projects - Trade Segmentation and Trade Loyalty Projects - Customer Profitability Analyze and Development Project - Corporate Trade Terms - Merchandising and Franchise Standards Establishment Project - Retail Sales Staff Qualification and Development Project Main Projects: - Retail Transformation and Retail Re-Branding Projects (around 600 exclusive retails and corner outlets) - Trade Diversification and Market Expansion Projects - Trade Segmentation and Trade Loyalty Projects - Customer Profitability Analyze and Development Project - Corporate Trade Terms - Merchandising and Franchise Standards Establishment Project - Retail Sales Staff Qualification and Development Project



Unimac

• Wholesale Building Materials
• 1 - 100 Employee

• CEO (Unimac Distribution and Universal Pro LLC)

  • Aug 2011 - Oct 2014

  Universal Group consists of the sub-companies like Unimac, Universal Makina, SOS, Azlift, Protools, MS Logistics etc in Aze, also making business globally through its Dubai, China and Turkey offices. The group companies mainly operates in construction and automotive sector partnering with BOSCH Power Tools, Honda & Mosa Generators, Saint Gobain, Total Group Bostik Chemicals, Stanley Hand Tools, Mark kAir Compressors, Force Automotive Hand Tools, Elkay Chemicals, Netmac Tifting& Transporting, Kleiberit Chemicals, Beta Tools etc My position is to develop and run overall business and organization. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Caucasus Corporate & Category Sales Strategy and Planning Manager (Gilette, Batteries, Oral Care)

  • Jul 2010 - Feb 2011

  CORPORATE- Launched new Corporate Trade Terms- Deployed De-Sectorization Project - Led the New Go To Market Strategy- Prepared New Retail Performance Standards with Shopper Based Design- Renewed the Trade Loyalty Program - Designed Corporate Customized POSM for different Trade Channels- 1st time in Caucausu, deployed Retail Performance Standards, Merchandising Planograms, Shelving & Pricing Standards, Effective Assortment by Trade Channel Targets, POSM policiesRAZORS & BLADES (Gilette, Braun, Venus, Mac 3, Fusion)- Led all the Gilette Blue 3 Market Launch project in Caucasus. The idea was to upgrade the G2 customers to more premium segment of Blue 3, so that in the future there is emerged the ladders towards top premium brands Gillette Mac3 and Fusion.- Anti Cross-Border Activities to the products brought from Russia, Ukraine and UAE (Dubai)ORAL CARE (Blend-A-Med, Oral B)- Launched the very complex and customized Pharmacy POSM project. Research of Phamacy shoppers, their purchase closure steps, media toucpoints in the pharmacies, laws and regulations etc. And designed the very customized POSM and Stand Solutions, Seller Loyalty program by pharmacy Tiers. This project improved the sales in pharmacies with 216% index in its first year of implementationBATTERIES (DURACELL)- New POSM and Check - Out Stand Solutions in HFS & Supermarket Channels - Launched Duracell Conceptual Initiative to emphasize its lithium feature - Deployed the new Shopper Based Merchandising Standards Show less

• Caucasus Distributor Operations Development Manager

  • Jun 2010 - Feb 2011

  - Established the Monthly Multi - Functional Team Meetings between Distributors and P&G and improved the collaboration and joint value creation between the entities- Improved Sales, Finance&Accounting, HR, Logisitcs, IT, Marketing systems and procedures with the team of P&G and Distributors of each Caucasus country- Global Distributor Assessment (GDA) Scores of Engin and Diplomat increased significantly especially in F&A, IT and HR parts

• Sales Strategy & Planning Manager/Caucasus

  • Apr 2005 - Feb 2011

  - Created, Planned and Managed More than 300 Trade Marketing Activities - Best MS&P (Market Strategy & Planning) Manager in Caucasus & Central Asia in 2006-2007 - Best FAIRY POSM execution in Central Europe,Middle East & Africa - Highest Detergent Market Shares in CEEMEA & 2nd in the WORLD - Best Pricing Execution in CCAR - Best Baby Care project "Gelesen - Gorersen" in CCAR. Got 10% market share Back from Canbebe, Helen Herper and Molfix - Best Detergent Project "Stalingrad" in CCAR. Agressive Defend & Attack Project which helped the newly rebranded and relaunched brand to get the big shares from its Iranian competitives in the lower segment. In 1 year Bonux became the market leader in its segment Show less

• Azerbaijan Country Sales Manager

  • Jan 2009 - Jun 2010

  "Azerbaijan UM (Sales Unit Manager) has the Best In Class Execution in the World" - Werner Greissler - Vice-CEO P&G Global - 24 Brands ( Total portfolio)- 120 MM Turnover- 1 Distributor (1000 people), 2 Sub-Distributor- Sales Strategies, Target & Plans, Management, Monitoring, Reporting

• Caucasus Trade Marketing Manager (Baby Care, Fem Care, Fabric Care, Home Care)

  • Jul 2006 - Jan 2009

  BABY CARE (Pampers, Sleep & Play)- Deployed my "Gelersen - Gorersen" Defence TM Project to successfully defend the market shares from the new players "Canbebe", "Molfix" and "Helen Herper" in the mid tier. These brands together had got 15% of pampers shares in a very short time. After my project we regained completely all lost shares back, moreover got some ppts from Huggies Classic as well- Launched Sleep& play in the mid-low tier to own the lower segment, Pampers lets Go Line to own the market shares of Huggies pull-Up, "Power of One" Trade Marketing Conceptual project and icreased the Pampers Wipe sales almost 3,3 times in the 1st yearFEMININE CARE (Always, Discreet, Alldays)- Launched the "Discreet" brand in the Caucasus Market and in a very short time owned almost all the market in pantiliner segment- Tripled the Always and Discreet Numeric & Weighted Distribution in Aze with continuous Distribution Drives and POSM & Stand solutionsFABRIC CARE (Ariel, Tide, Myth, Bonux, Lenor, ACE)- Relaunched Bonux Brand with new Product Line-Up to the Market with my TM Project "Stalingrad". Increased the sales 3 times in the 1st year of entry and grew the market shares from 10% to 39% in the low price consumer segment- To grow in the LS Segment of Detergents initiated the idea of downsizing the package of Ariel 600 gr to 400 gr to match the shelf price/pack of fast growing competitor Persil/Henkel. This project, enabled Ariel LS to regain the lost shares form the competition. HOME CARE (Fairy, Comet)- Grew Fairy Market Volume Shares from 12% to 23%, and Valiue Shares from 18% to 35%- Increased SF Sales 3 times- Numeric Distribution reached 94% and Weighted Distribution 99%- My Fairy Shelf Tray Solution got the highest award in CEEMEA Region. KZ and Egypt reapplied my experience in their markets- Comet Line-Up and Artwork change projects gave the brand rebirth and in the 1st year the volume increased 1,8 times Show less

• Retail Account Manager

  • Apr 2005 - Jun 2006

  - Best Retail Account Manager in Caucasus & Central Asia in 2005-2006- Best Dr Watson (Competitive Intelligent) in Caucasus & Central Asia in 2005-2006- 165% Sales Increase in the coverage- More than 100 Corporate Presentations to the Distributor and Golden (Top Customers) In Baku and in all Regions- Launched the Perfect Store Program with all the Key Retailers (Bizim Market, Grand Market, Neptun Market, Ramstores, Sabina Perfumeries, Ideal perfumeries etc)



BM Technologies

• Computer and Network Security
• 1 - 100 Employee

• Sales Manager

  • Jul 2003 - Apr 2005