Experience

Distell

• South Africa
• Beverage Manufacturing
• 700 & Above Employee

• Assistant Channel Manager

  • Nov 2017 - Present

  Merge brand objectives with trade/business objectives and execute large scale programs/campaigns via the sales forceManage Campaign Budgets and process Campaigns in SAPImprove and optimise internal business processesLiaise with Consumer Marketing Channel and Group Accounts Managers on promotional themesDesign reports (Funds Management, Campaign Compliance)Co-ordinate creative elements to themesDevelop the creative Point of Sale brief for suppliersManagement of promotional grids as per allocated channelsManagement of customer database and product imagesArrange collaborative promotions for shopper reward cards, club cards and online shoppingUse of and learning from shopper insights data and category development plans that are account specific.Set up account specific POS innovation through the businessManage Channel Marketing touchpoints including sampling and merchandising and other promotional activities.Spearheading a Project within the Mainstream Market that saw Distell train over 330 black female and over 60 black male tavern owners benefited from the progamme in 2019. Bansela Taverner Training Programme - aims at improving the business skills of selected Mainstream Market on and off Premise retailers, with the aim of building long-term sustainable businesses. Show less

• Sales Represtantative

  • Jun 2012 - Oct 2017

  Achieve set volume and gross income targets for your territory and grow market share inline to targets.Identifying, qualifying new opportunities and activating on the various SKU's and managing NPD's.Achieve Call adherence measures, strike rates.Driving and Maintain the 4A's model (Accessibility, Availability, Affordability and Activation)Creating and managing customer’s value plan for existing customers share and value opportunities. Conducting and demonstrating of tastings in order to create brand awareness.Coordinating and tracking performance of internal resources to ensure customer needs are met.Keep track of monthly/ weekly sales targets set out and goals are met.Submitting weekly sales, listing and promotional reports to Management.Negotiating between various stakeholders (Customers, Brand Managers) for opportunities which may arise. Show less



Sandford Park Country Hotel

• Bergville, Kwazulu Natal

• Assistant General Manager

  • Dec 2010 - Mar 2012

  Arranging of corporate functions, weddings and conferences. Responsible for the effective running of the Sales and Marketing in the office. Handling all international and local tour operator admin and queries such as rates, promotions and packages. Debtors follow up, Supervising of the Front Office, Restaurant and Housekeeping departments. Marketing of the establishment with agencies and responsible for ensuring participation at the Tourism Indaba. Relationship building with staff, guests, governmental departments, the community for prospective business. Daily meeting with General Manager and Heads of Departments to discuss the daily plan, including arrivals, departures, maintenance, food, special requests etc. Financial Management – Understanding and monitoring the lodge finance and managing results Show less



Merino Hotel

• Eastern Cape , Elliot

• General Manager

  • Jan 2009 - Nov 2010

  Day-to-day management and operation of the hotel and its staff and has commercial accountability for planning, organising and directing all hotel services. Placing of orders (Bar, Kitchen, Housekeeping) for the Hotel to ensure stock availability and sufficient stock holding model maintained. Building reports and presenting month end packs to Stakeholders. Capturing of invoices and compiling the income and expenditure reports on a month basis. Focus on Guest experience delivery from each department (Housekeeping, Kitchen, Bar Groundsmen/ Maintenance. Responsible for HR and payroll functions of the Hotel. Show less