Experience

ADV
• Belgium
• Advertising Services
• General Manager, Malaysia

  • Mar 2019 - Present


CtrlShift

• Advertising Services

• Lead, Business Intelligence and Operational Efficiency

  • Jul 2015 - Apr 2018

  CtrlShift is a global audience solutions company that is transforming audience engagement with technology, data and insights. A. Business & Sales Strategy - Revenue & Forecasting: Developed a revenue forecasting model that blends a top down market approach with bottom up internal resources approach. - Formulating business plan in partnership with business leads to set the strategic direction for the company. B. Business Transformation - Leading the deployment of PWC Sales Framework - setting up structures, processes & metrics to manage the organization. - Salesforce: Leading Salesforce design & deployment. - Business Intelligence - Identified Key business metrics across the organization, & developed dashboard (Tableau) for the leadership team to better manage the business. - Training & Talent Development – Playing an active advisory role in creating talent development master plan across the company, & creating/ deploying training content. C. Analytics - Advise the Digital Analytics team towards better campaign insights & reporting. - Lead business analytics for CtrlShift’s strategy & planning Show less



Sizmek (formerly DG MediaMind)

• GM, Business Strategy & Transformation

  • Nov 2013 - Jun 2015

  A. Business & Sales strategy: - Formulated annual business plan involving client segmentation & product /market mapping strategies. B. Product roll out and analytical insights on major clients: - Attribution Modeling: Leading the roll-out for Attribution Modeling Product. - Digital Marketing Analytics: Campaign analytics to maximize marketing effectiveness for leading Sizmek clients in the country. C. Knowledge acceleration: - Designed & led a six months Mgmt. Trainee Program covering product & management skills trainings. - Built a learning framework and deployed an e-learning solution. Show less



Media Prima Berhad

• Malaysia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• General Manager, Strategic Planning & Communications

  • Sep 2004 - Sep 2009

  Hired during an organisational change to set up a strategy team, and to instil a culture of analytical decision making for the media sales team. Got a rating of 5/5 for each year that I worked, as a core member of Business transformation team, which helped Media Prima hit stretch targets each year. Key achievements: - Set up a Rating-Revenue-Demand based integrated pricing model that resulted in Multi-Million RM of revenue increase per month - Identified client portfolio segments through fair share analytics. Re-organized team structure & built strategy around these segments, resulting in acquisitions of several new top 30 ad spenders, hundreds of small clients; and multiplied revenues from existing key clients - Introduced the concept of Balanced Scorecard, and tied KPI goals to all areas of the scorecard, which are now at the heart of Media Prima business plans - Introduced training & certification for basic research & strategic thinking among Sales teams. Introduced & rolled-out 360 degrees feedback system - Led the CRM program via setting up the B2B website and implementing a Partner Relationship System with Accenture - Defined the Business Review System. Led the implementation of Business Intelligence system commissioned to Accenture Show less



GE Capital

• United States
• Financial Services
• 700 & Above Employee

• Six Sigma Black Belt (Senior Consultant)

  • Jan 2003 - Mar 2004

  - Part of GE’s Global Six Sigma Team leading a top priority global cluster of process reengineering projects; impacting $150M on the ledger. - Successfully supervised 2 other projects to closure, both subsequently nominated for awards; apart from business analytics on various other projects- Conducted trainings on Six Sigma Quantitative methodologies involving trending, modeling and clustering market data as well as internal data.

• Business Analyst, Insurance

  • Feb 2000 - Dec 2002

  The role as a business analyst involved supporting the business decision-making process by providing high-end data research and analysis for the business. The methodologies involved included trending, modeling and clustering market data as well as internal data. - Part of a Global Analytics Center of Excellence- Underwent 1 yr training on the business and quantitative modeling methodologies at USA - Responsible for financial analysis for insurance business. - Certified as a Six Sigma Green Belt in this duration; designed a Business Process Management System that was recognized as a best practice and replicated across analytics teams. Show less



IMRB International

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Quantitative Research Executive

  • Jun 1999 - Jan 2000

  - Designed and led Brand Track for Reckitt Benckiser - Led Customer Satisfaction Tracking for Yum brands – Pizza Hut and KFC - Led the Indiawide Elections forecast project for the top broadcaster, Zee TV. - Designed and led Brand Track for Reckitt Benckiser - Led Customer Satisfaction Tracking for Yum brands – Pizza Hut and KFC - Led the Indiawide Elections forecast project for the top broadcaster, Zee TV.