Experience

UCOLLEX
• Hong Kong
• Technology, Information and Media
• 1 - 100 Employee
• Growth Marketing Manager

  • Nov 2021 - Present

UNDONE
• Hong Kong
• Luxury Goods & Jewelry
• 1 - 100 Employee
• Performance Analyst

  • Oct 2019 - Dec 2021


Straps and Prints

• Digital marketer

  • Feb 2019 - Oct 2019

  Planning and managing marketing campaigns to raise awareness of products, generate leads and promote services. Analysing metrics and identifying trends to structure Facebook ad and Google AdWords campaigns. • Creation of digital content in line with business objectives using Adobe Creative Cloud (Premiere Pro, Photoshop, Lightroom, Aftereffects and InDesign). Also sourced and collaborated with external graphic designers and videographers to provide user-friendly high-quality creatives. • Analysed campaign effectiveness and performance to create automated processes for monthly report generation. • Integration of Facebook lead-generation with existing CRM systems which worked alongside automated email marketing campaigns/sales funnels • Developed optimised campaigns to drive traffic and raise brand awareness by leveraging Facebook/Instagram/ Google AdSense to improve engagement within their niche to online sales channels. • Devised Sales funnel life-cycle, from awareness, lead generation, email marketing, conversion to retargeting. • Increased community engagement from effective content marketing, resulting in a 40% increase in engagement. 50% increase in monthly leads generated.



Tritek Consulting Limited

• United Kingdom
• Business Consulting and Services
• 400 - 500 Employee

• Digital Business Analyst at Tritek Consulting

  • Jan 2018 - Jan 2019

  Worked very closely with key stakeholders to achieve business objectives by gathering and refining requirements. Functioned within 4-6 project teams responsible for gathering and refining requirements for new or existing projects, including creation and implementation of business strategies, based on digital insights. Worked very closely with key stakeholders to achieve business objectives by gathering and refining requirements. Functioned within 4-6 project teams responsible for gathering and refining requirements for new or existing projects, including creation and implementation of business strategies, based on digital insights.



Party Ingredients

• United Kingdom
• Events Services
• 1 - 100 Employee

• Operations Manager

  • Feb 2016 - Sep 2017

  A member of the Operation and the Events team with the mission to oversee the day to day events and projects. Being the point of contact between sales and operations, working side by side with the Head of Sales to optimize budgets and maximize profit. Carried out projects for a variety of clients, form companies to high profile clients such as the Royal family and state banquets. • Lead the logistical requirements of all event projects under my remit, whilst overseeing the client relationship and budget control. • Managed the project planning, rotas and budget planning to ensure projects were executed within the agreed timeframe and budget • Responsible for Performance checks and quality Controls, logistical requirements, whilst overseeing the client relationship and budget control Achievements: Put in place a set of procedures including internal and external communication, set up of the spaces, service during the events and suppliers access to facilitate the running of the event. New staff training and weekly catch up with the objective to build a strong and motivated team.



Create Food

• United Kingdom
• Events Services
• 1 - 100 Employee

• Freelance Bar Operations Manager (CONTRACT)

  • Nov 2015 - Dec 2016

  Contract role working for a company awarded best event caterer in London. Taking full responsibility of the day to day operations of a venue situated in some of the most prolific sites in London. Organised and executed bar operations for over 20 corporate and private events in 2 months, delivered immaculate service and exceeding customer expectation

• Freelance Bar Operations Manager (CONTRACT)

  • Nov 2012 - Dec 2016

  Contract role working for a company awarded best event caterer in London. Taking full responsibility of the day to day operations of a venue situated in some of the most prolific sites in London. Organised and executed bar operations for over 20 corporate and private events in 2 months, delivered immaculate service and exceeding customer expectation.



TempTribe

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Junior Operations Manager

  • Jul 2012 - Feb 2016

  Worked with multiple clients (Delaware north, Create Food, Compass, Admiral Crichton, etc) • Functioned as a Trainer, Guide and as a point of reference • Functioned in a supporting role to assist managers to execute Events • Operated as a Team leader, taking on tasks and achieving objectives • Supported with Recruitment & induction of staff • Worked alongside Key Stakeholders such as Sponsors, suppliers and vendors to deliver effective solutions • Running requirement gathering workshops with a wide variety of participants • Worked with the client and development team to plan future service roadmaps. • Managed daily bar operations and stock management.