Experience

Metrod Holdings Berhad

• Malaysia
• Mining
• 1 - 100 Employee

• Director ( Marketing )

  • Jul 2001 - Present

  Metrod is a leading manufacturer of Copper rod, wire & conductors based in Malaysia, supplying to various industries across South East Asia, India, rest of Asia & Pacific. My role is to steer initiatives to achieve organisational goals & vision with chief responsibilities in Strategic Planning, Sales, Business Development, Key Account Management. I support the global operation by identifying new products, markets and business opportunities in line with its goal of business proliferation and related diversification. I lead a dynamic sales team and look after sales & marketing of Copper products in South East Asia & Asia Pacific with annual sales revenue exceeding US Dollar 500 million. I functionally & administratively report to CEO & President. Significant Highlights: Under my stewardship, Metrod attained leadership in Copper wire rod market supplying to all major Cable & Magnet wire manufacturers in South East Asia and Australia. Despite challenging economic environment and steep competition from several global players, Metrod, achieved hundred per cent growth during 2013-2018. I took up the challenge to rapidly expand its geographic market reach and focus on value added product-applications to sustain & improve its revenue and profitability. I successfully started Copper conductor business for Power Transformer industry and achieved over a short period of time absolute market leadership in the region displacing established suppliers and over last ten years maintained an enviable record of more than 80% market share. Under my leadership, Metrod started its Indian operation, through a wholly owned subsidiary, Savli Copper Products Private Limited, which has posted more than INR 600 crores turnover in 3 years time. I did extensive study on the demand of specialty Copper conductors for Green Energy segment. Those studies formed the backbone of Metrod's strategic direction for future investment & acquisitions.



Praxair, Inc - a Linde Company

• United States
• Chemical Manufacturing
• 700 & Above Employee

• Regional Manager

  • Jun 1997 - Jun 2001

  Praxair is the world’s second largest manufacturer of Industrial Gases with annual sales revenue of exceeding US Dollar 10 billion Spearheaded Strategic Planning, Sales, Business Development, Key Account Management for Cryogenic Industrial Gases (Oxygen, Nitrogen, Argon & Carbon-dioxide) across Western India. Significant Highlights: Adopted strong growth strategies through application engineering, augmented product-service offerings and market penetration. Championed 25% annual sales growth in Western India. Developed key clients across the Metals, Chemicals, Petrochemicals, Food & Beverage industries. Generated business for on-site cryogenic plants with several customers. Kick started the food segment business; developed new markets for freezing and transportation of Marine, Bakery, Dairy Food products using cryogenic gases. Rolled out the Five Year Strategic Plan for the Food & Beverage segment & recommended an investment decisions for a Carbon-dioxide Gas plant in Western India.



Lloyds Metals & Energy Ltd

• India
• Retail Office Equipment
• 1 - 100 Employee

• Assistant Sales Manager

  • 1994 - 1997

  Lloyds Steel (renamed Uttam Value Steel) was the first integrated secondary steel plant in India producing Hot rolled, Cold Rolled and Galvanized products under one roof. I was responsible for selling hot rolled, cold rolled, galvanized steel sheet and plate for Eastern India market Significant Highlights I successfully launched its products and achieved leading position next to SAIL in Eastern India within a year. I also developed dealers’ network for rural marketing of galvanized corrugated sheets and an outsourcing facility for normalizing steel that brought additional revenue which was not envisaged in its business plan.



Foseco

• United Kingdom
• Mining
• 700 & Above Employee

• Product Executive

  • 1992 - 1994

  Foseco, a part of Vesuvius PLC, is a global leader in the manufacturing of specialty refractory & metallurgical chemicals supplying to Steel mills and Foundries based in 34 countries worldwide Being part of the Product management team, I interacted with cross functional matrix team of Manufacturing, Production planning, Commercial and sales department to maintain and improve profitability of Continuous casting refractory for steel industry. I was Responsible for launching of new products in coordination with field sales team and Troubleshooting at customers’ place Significant Highlights I Successfully launched a new continuous casting refractory chemical, hitherto unknown to Indian steel Industry after taking extensive trials at Tata Steel, SAIL, and Mukand. Until today this is the most accepted and established technology for such application which improves productivity and reduces cost of production at continuous casting plants.



Steel Authority of India Limited

• Manufacturing
• 700 & Above Employee

• Junior Manager

  • 1990 - 1992

  Alloy Steels Plant, SAIL is a state of the art alloy and special steel manufacturing facility and a part of India’s largest Integrated steel Conglomerate Steel Authority of India Limited I was in operations department at Continuous Casting Plant producing Steel Slabs and Blooms with added responsibility to create and manage information system of the plant Significant Highlights I successfully implemented and computerized management information system procedure for day to day information flow from the shop floor to the senior management and vice versa leading to better control and management of key business parameters.