Experience

Al Meera Qatar

• Qatar
• Retail
• 300 - 400 Employee

• Commercial Controller

  • Nov 2020 - Present

  Reporting to Sales Development Director Responsible to form & carry out financial control points over key performance indicators as purchase, sales, income, investment and waste/shrink to understand, improve & challenge the effectiveness of the business. Working closely with Commercial and Finance to create the base for sales and margin budget and assign targets by incorporating the strategy. Designing accurate and relevant end to end data models to provide complete analyzes and insight that enables commercial to clearly examine/track business performance and support the management in strategic decisions. Developing supplier playbook/score card across all financial measures. Defining processes around keeping records of all debit note movements, the accuracy of rebate base calculations, reporting of production items and price investments. Monitoring annual negotiation process and provide tracker for completion and progression. Building an efficient strategic price policy through a customer focused price basket that optimizes price investment while improving the price image. Managing 3rd party price check process. Achievements; • Delivered clear visibility on weekly sales & margin performance by category that diverts management decisions • Introduced an accurate model for income tracking both in item and supplier level • Established full reconciliation of numbers provided by finance, commercial and ERP system • Launched a concrete reporting of production items by supplier • Created new reporting models for various groups in commercial that is more accurate and less time consuming Show less



Egeli Serigrafi Reklam Güvenlik Bilgisayar Ltd. Şti.

• Managing Partner - Financial & Administrative Affairs

  • Oct 2017 - Jan 2020

  Managing partner in charge of finance, HR and marketing streams. Responsible to manage healthy cash flow for the company, bring visibility to cost lines, identify current customer’s volume and find new customers. Track and plan material and human sources effectively according to production plan and customer expectations. Continuously seek for new opportunities in the field, keep the management up to date on new trends in printing and maintain good relations with current clients. Find partner companies for different types of publishing. Achievements; • Increased customer portfolio by 25% in 8 months period • Introduced daily visibility for cash flow, cost & payment tracking & sales • Increased margin by 10% thru managing the mix effectively and decreasing production costs Show less



Kipa

• Belgium
• 1 - 100 Employee

• Marketing Trade Manager

  • Aug 2013 - Sep 2017

  Reporting to Marketing Operations Director, managing team of seven colleagues.Responsible for establishing & implementing country Trade Plan that delivers strong offers with market leading prices and that is a long term customer led plan in line with business strategies. Inform the business on weekly budget shape, identify potential trade gaps and provide solutions. Following up end to end promotion planning thru leading commercial team, ensuring right products are planned with competitive pricing and fixture space is effectively used. Managing competitor price tracking to deliver accredited insight thru detailed price report. Working as a Business Strategy Marketing Lead for 'Price & Promotion', 'Range Optimization' and 'Brand' projects. Establish effective relations with agencies, manage conquers & brand guidelines, optimize ATL & BTL media based on customer research findings. Facilitating ‘Trade Planning Governance’ & ‘Store Marketing Governance’ with board of directors. Achievements;• ‘Incremental Sales Tracking’ introduced; shows real sales growth by using both underlying and promotional sales• ‘WoW’ campaign implemented delivering 1,8% contribution to sales• Launched daily discounts as ‘Crazy Deals’ that brought 1,2% contribution to sales• Introduced new way of event management; achieved 6,3% growth on average from the macro events• In AC Nielsen ‘Image Survey’ Price Image improved by 2,0% v last year Show less

• Marketing Promotions Manager

  • Nov 2011 - Aug 2013

  Reporting to Operations Marketing Director, managing team of five colleaguesResponsible for leading commercial buyers to plan strong promotional offers, delivering effective fixture display plans in all store formats, tracking promotion forecast v target and highlight risks, making sure that accurate promotion database is maintained. Planning all products both for below the line & above the line communication. Planning micro event celebrations with special products, in-store activities & additional media support. Facilitating 'Trade Planning Governance'.Achievements;• Localized ‘Dunnhumby’ customer analyzes, created a new way of optimizing promotions; resulted with 3,0% promotion sales & 0,5% promotion margin increase• Promotion line count reduced by 15,0%, giveaway cut back by 1,0% and company sales increased by 1,5%• In AC Nielsen ‘Image Survey’ promotion perception improved by 2,0% among key national accounts Show less

• Price Manager

  • Oct 2008 - Nov 2011

  Reporting to Marketing Director, managing team of three colleaguesResponsible for planning & launching new 'Price Initiatives', implementing new 'Price Policies', in-house competitor price checking thru accredited database and keeping high penetrating lines’ prices competitive v market. Focusing on customer insight to deliver right competition basket for creating cheapness perception in customers’ mind. Working with Own Label manager to set Own Label prices and keep prices competitive. Facilitating Price Governance with board of directors. Achievements;• Established a database that holds 3 months of historical data, reporting by competitor/sub-class price index• Launched first ever ‘Rollback’ campaign, engaged 37,0% new/lapsed customers & 46,0% increase in product sales• First time exercise of regional pricing in Tesco international with 7 regions and 21 competitors• In AC Nielsen ‘Image Survey’ brought price perception to 1st place among key national accounts• Adapted weekly governance to shape company strategic pricing plans with board of directors Show less

• Retail Analyzes Manager

  • Jun 2006 - Oct 2008

  Reporting to Budgeting & Reporting ManagerResponsible for budgeting sales, margin & marketing expense along with reporting actual performances to Turkey board of directors/UK Trade Group. Keeping track of inter-company/ex-pat accounts and reconciling them. Training Finance and Commercial end users on 'Group Management Information System (GMIS)'.Achievements;• Renewed 50 financial reports and created reports that served as a guide for strategic business decisions in all levels• No audit compliance weakness reported by PWC & Tesco Internal Audit• Trained 250 end users within a month time while continuing as is responsibilities with no delay Show less

• Financial Business Analyst

  • Mar 2004 - Jun 2006

  Reporting to Budgeting & Reporting ManagerResponsible for reporting company sales, margin & marketing expense both to Turkey/UK leadership team. Developing online reporting system called 'Group Management Information Systems (GMIS)'. Achievements;• Localization of the UK financial reporting system in six months time• Three years historical data accurately transferred to GMIS reporting system via defining calculation methodologies



Greensboro Chamber of Commerce

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Public Relations Intern

  • 2002 - 2002

  Reporting to Marketing Director of Chamber of Commerce Reporting to Marketing Director of Chamber of Commerce



Sodexho Food Service

• United States
• 1 - 100 Employee

• Staff

  • 2001 - 2002

  Reporting to Dining Hall Manager Reporting to Dining Hall Manager



Guilford Technical Community College

• Higher Education
• 1 - 100 Employee

• Student Life Assistant

  • 2000 - 2001

  Reporting to Student Life Center Manager Reporting to Student Life Center Manager