Experience

Safari-Klip Tekstil ve Kimyevi Maddeler Tic.A.S

• Türkiye
• Chemical Manufacturing
• 1 - 100 Employee

• Retail Sales Manager - G Lingerie

  • Feb 2015 - Present

  monitoring of P&L, budget management and initiatives execution. Planning instant actions and setting targets based on the target deviation in sales reports daily, weekly and monthly. Due to annual budget, responsible for Seasonal sales net & gross profit margin. Plan marketing strategy to include sales forecast with marketing department and all sales team Planning the annual targets for the new opening stores Organizing the openings of the new stores and managing and following up all the procedures ,feeding information to upper management Coaching store managers, providing training and development. Creating performance objectives for stores to follow and organizing training with the HR department. Cooperation with Marketing, Finance, Sales Team and third party agencies. Organizing the preparations of the category, brand, product training presentations and presenting for store staff



L’OCCITANE Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• District Manager

  • Feb 2014 - Jan 2015

  Optimizing sales by managing stores Providing the communication with the headquarter and the stores Managing and develerin the store staff to deliver the sales target Regularly controlling the operation , service quality, org. of lay out, windows display and performance in the store Determine the cause for stores spesific problems and find solutions. Analyzing competitors, stock levels, cover, stock and sales for each store Visiting stores weekly in order to create faster and local solutions for the problems and actions for the sales and for merchandising standarts



YKM

• Türkiye
• Retail
• 100 - 200 Employee

• Category Manager

  • Apr 2008 - Jan 2014

  - Preparing the annual budget for purchasing & sales budget with related departments. - Preparing the annual category targets and business plan including the novelties and progresses - Due to annual budget, responsible for Seasonal buying, sales net & gross profit margin. - Overseeing and owning the whole buying processes. - Enlarging the supplier matrix, renewing agreements and following up the procedures - Follow the product deliveries that the timing & marketing & action is the best for the customer. - Working closely with VM team and manage them to build the story in stores based on Retail Buying. - Ensure product price is logical, commercial and within target margin, - Analyzing competitors - Analyzing stock levels, cover, stock and sale margins for each brand & product - Managing of new arrivals, display standards and sales - Reviewing regular reports such as daily, weekly sales, product feedback, for monthly business review. - Responsible for planning merchandise, managing the range and maximizing the sales and profit of the brand - Directly accountable for achieving margin targets through timely management of OTB, stock allocation and replenishment, terminal stock management and retail price architecture. - Plan and implement an events calendar for positive brand building through promotional activities, which maintain brand integrity and values. - Identify the need for, and plans, promotional events, and delivers them in consultation with Operations. - Visiting stores regularly in order to create faster and local solutions for the problems and actions for the sales. - Preparing the category, brand, product training presentations and presenting for store staff



Atasay

• Türkiye
• Retail Luxury Goods and Jewelry
• 300 - 400 Employee

• Senior Buyer

  • Sep 2002 - Dec 2007

  - Research of new local and international suppliers. - Attending to whole local and international fairs with buying team. - Manage of new arrivals, display standards and sales, visit stores regularly. - Order, payment agreements - Prepare regular reports such as weekly sales, product feedback. - Anatyzing the returned items and preparing the reports. In Milan Office - Assisting Head Office Turkey in Milan office by visiting the vendors, following up the orders and deliveries. - Attending the all fairs related with company’s product & production and marketing strategy - Ensure product price is logical, commercial and within target margin, Analyze competitor prices to determine brand prices - Plan and implement an events calendar for positive brand building through promotional activities, which maintain brand integrity and values.



1 Numara Hearst Yayıncılık

• Istanbul, Turkey

• Freelance Translator

  • Jun 1999 - Oct 2001

  - Translating interviews, articles about life style, trends, fashion, healthcare from English -& Italian to Turkish for Harper’s Bazaar Magazine - Supporting editors in writing and editing - Translating interviews, articles about life style, trends, fashion, healthcare from English -& Italian to Turkish for Harper’s Bazaar Magazine - Supporting editors in writing and editing