Tug McTighe

VP, Executive Creative Director at Sassafras Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Kansas City Metropolitan Area

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5.0

/5.0
/ Based on 9 ratings
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Scott Miles

Tug McTighe is an amazing Executive Creative Director! He possesses exceptional skill sets in creative thinking, business savviness, thoughtful leadership, people motivation, and creative brilliance. I have worked with Tug for seven years and I have witnessed first-hand his remarkable ability to lead creative teams, ideate innovative solutions, and deliver impactful results. He is a highly skilled creative thinker who can approach problems from different angles and consistently come up with original, unique solutions that meet business objectives. In addition to Tug’s exceptional creative skills, he also possesses a keen understanding of business strategy and market trends, enabling them to deliver creative solutions that align with business goals and drive revenue growth. He also understands the professional services industry, and what it takes for a business to be successful! Tug is also an outstanding leader who inspires and motivates his team to achieve exceptional results. He has a talent for identifying and nurturing individual strengths and promoting collaboration and teamwork to deliver projects of the highest quality. Tug came in and turbo charged the DEG creative process by establishing a culture of creative leadership and creative lead thinking. His creative brilliance is truly awe-inspiring, as he consistently creates unique, captivating, and memorable creative work that stands out. He is not afraid to push the boundaries of what's possible and bring fresh perspectives to every project he works on. Overall, I strongly recommend Tug for any organization looking to expand their creative capabilities. He is a true asset to any team!

John Begley

Tug is a driving force of creativity and one of the most down-to-earth people I've ever met. He meets people where they are and brings out the best in people. He holds his team accountable, but trusts in them to do their jobs without micro-managing. He's also the first one to organize something fun for the his team to build comaraderie, which he even managed to do during the most challenging points of the pandemic. These qualities make him a fantastic leader and a joy to work with. I experienced Tug cut through the noise of any project to bring out the true value for both the client's business goals and target audience time and time again. This is a rare ability that would be of great value to any agency.

John January

Simply put, Tug is a force of nature. An inspirational and prolific creative with excellent taste and a penchant for ideas that are deeply human. As good as he is as a creative, it turns out he's an even better leader for any creative organization. He's excellent at identifying talent. Excellent at building and maintaining trust with those he leads.Excellent at helping them grow. And you know what? He's an excellent business person, too. He has keen insights into both strategic and operational challenges. Both for the organization he belongs to and that of his clients. I must offer one warning. He's going to make you laugh. A lot. Sometimes at inopportune times. And sometimes you'll be laughing so much that you'll end up running out of time to continue that very serious meeting you were having. Now that I think about it, that really might be the best part of all. Reccomend. 10/10.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • VP, Executive Creative Director
      • Aug 2023 - Present

  • Merkle Experience & Commerce
    • Kansas City Metropolitan Area
    • Executive Creative Director
      • Jan 2022 - Apr 2023

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Executive Creative Director
      • Mar 2017 - Apr 2023

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • VP, Executive Creative Director
      • Dec 2005 - Mar 2017

      Currently working on clients such as Elanco, Spyder Tools, Sprint and Free State Brewing Co. Currently working on clients such as Elanco, Spyder Tools, Sprint and Free State Brewing Co.

    • Advertising Services
    • 300 - 400 Employee
    • Senior Copywriter
      • 1999 - Dec 2005

      Wrote a lot of copy for a lot of things, including UMB Bank, Captain D's Seafood, Cessna and Birch Telecom. Wrote a lot of copy for a lot of things, including UMB Bank, Captain D's Seafood, Cessna and Birch Telecom.

  • Barkley
    • Kansas City, Missouri
    • Copywriter/Senior Copywriter
      • 1996 - 1999

      Worked on Cellular One, Western Auto, UMB Bank, Blue Bunny, Sonic and Missouri Lottery -- your ticket to Luckytown! Worked on Cellular One, Western Auto, UMB Bank, Blue Bunny, Sonic and Missouri Lottery -- your ticket to Luckytown!

    • Copywriter
      • Jul 1995 - Aug 1996

      Worked largely on Sprint but also Yellow Freight Company and lots of animal health stuff. Worked largely on Sprint but also Yellow Freight Company and lots of animal health stuff.

    • Advertising Services
    • 1 - 100 Employee
    • Associate Copywriter
      • 1992 - 1995

Education

  • Drake University
    B.A. Journalism, Major: Advertising / Minor: English
    1988 - 1992

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