Senior Sales Representative - South Provinces

• Oct 2018 - Present

- Ensure effective delivery of Business KPIs: Volume/Value growth, market share, profit, forecast accuracy, fundamentals for the assigned accounts - Work with Brand Team and Shopper Marketing Team on related plans to win shoppers/consumers - In charge of promotion management in the assigned accounts: plan, sell, execute, evaluate - Manage the budget assigned to the accounts - Ensure sufficient communication from HO to team and vice versa - Lead the overall operation in the assigned accounts - Build and leverage customer relationship at all levels - Build and develop team’s capability - Other tasks as assigned by line manager Show less

Assistant Manager - Customer Development - ON TRADE

• Jun 2016 - Aug 2018

1. Budgeting & Control: - Contribute in-depth information and analyses, execute approved operational plans and budgets. 2. Distribution/Sales: - Act as unique PRVN point of contact for assigned outlets, in order to ensure achievement of sales objectives within assigned area. - Identify potentials (including On-Premise & ON Trade), convince new outlets/customer, and negotiate standard contracts including sales prices/distribution channels. - Set and monitor monthly On-Premise and ONTrade targets, maintain and develop good relations with all outlet owners/manager/staff. - Joint planning and provide merchandising and business development recommendations / advices (learnt from the market best practice) to the outlets. 3. Business Information & Intelligence: - Help ensure PRVN's continuous adaptation to market trends and innovative competition. - Produce monthly Market and Competitor Movement report (distribution, new visibility or activation on any brand, PRVN vs. competition positioning and market overview) 4. Category Management: - Ensure best adaptation of PRVN offer to each customer touch points. - Apply investment package (On-Premise Service Pack) and activities guidelines and standards per type of On-Premise segment. 5. Sales Force Effectiveness: - Optimize sales performance within assigned area by field check and system 6. Sales Reporting - Monitor and performance report - Off-take report (PRVN & competitors (if any)). - A&P Report of A&P budget within assigned area. Show less

• Jan 2015 - Jun 2016

FIELD WORK: - Direct supervise the execution of sales team: Sales supervisors and salesman- Develop beatplan for salesforce effectiveness maximization – Create beatmap from beatplan- Update and manage dealer info and competitor programs- Ensure on HQ program including but not limited to retailer promotion, merchandising, MKT support and special KPIs- Support dealers in sales plan and sales achievement- On-job training for salesteam - Take part in monthly/ quarterly sales deployment and trade visitOFFICE WORK:• Based on Category Trade Marketing strategies, develop detailed implementation plan of the assigned category in all channels: phasing, developing and tracking of activities• In charge of annual and monthly sales strategy and analysis by brand/ SKU and areas• Supervise and evaluate sales team/ dealer on sales performance and KPIs Show less

• Mar 2013 - Mar 2015

FIELD WORK: - Direct supervise the execution of sales team: Sales supervisors and salesman- Develop beatplan for salesforce effectiveness maximization – Create beatmap from beatplan- Develop and manage relationship with dealers/ distributors and update competitor programs- Ensure on HQ program including but not limited to retailer promotion, merchandising, MKT support and special KPIs- Be responsible for the POS extra visibility and display status. Follow by standard and points- Supervise and audit the payment of display incentives, trade promotion, special promotion to distributors/ retailers- Support dealers in sales plan and sales achievement- On-job training for sales team- Take part in monthly/ quarterly sales deployment and trade visitOFFICE WORK:- Based on Category Trade Marketing strategies, develop detailed implementation plan of the assigned category in all channels: scheme and budget management, phasing, tracking of activities- Develop monthly/ quarterly/ yearly plan for both sales team and dealers within assigned areas- Supervise and track on activities and progress of sales team and dealers- In charge of annual and monthly sales strategy and analysis by brand/ SKU and areas- Supervise and evaluate sales team/ dealer on sales performance and KPIs- Sales review on sales, coverage/ distribution, purchase QTY at POS, POS turnover rate, display status, branch KPI, promotion expense and effect and competitor status based on ERP and Nielsen data:Sales estimation and sales target settingTrade promotion program proposalDistribution channel developmentMerchandising plan Show less

Sales Associate

• Oct 2011 - Dec 2012

- Develop advertisement ATL/ BTL plan - Consult customers on appropriate plans and implementation - Customer service - Develop business plan for assigned products - Approach customers and conduct direct sales for revenue generation - Sales tracking and AR collection on schedule - Develop advertisement ATL/ BTL plan - Consult customers on appropriate plans and implementation - Customer service - Develop business plan for assigned products - Approach customers and conduct direct sales for revenue generation - Sales tracking and AR collection on schedule