Experience

Harris Blitzer Sports & Entertainment

• United States
• Spectator Sports
• 100 - 200 Employee

• Vice President, Growth Marketing

  • Jun 2020 - Present

  Camden, New Jersey, United States Own and drive the digital marketing strategy for the New Jersey Devils, Philadelphia 76ers, and Prudential Center events, working closely with HBSE Leadership across Marketing, Sales, CRM, Analytics, etc. Directly accountable for unlocking growth through data-driven marketing and web/mobile optimization to drive the acquisition, retention, and revenue goals for the company. Responsible for paid and owned media channels, customer acquisition programs, HBSE's marketing technology, and… Show more Own and drive the digital marketing strategy for the New Jersey Devils, Philadelphia 76ers, and Prudential Center events, working closely with HBSE Leadership across Marketing, Sales, CRM, Analytics, etc. Directly accountable for unlocking growth through data-driven marketing and web/mobile optimization to drive the acquisition, retention, and revenue goals for the company. Responsible for paid and owned media channels, customer acquisition programs, HBSE's marketing technology, and strategy across HBSE's digital portfolio. Show less



Mixbook

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing and Growth Officer

  • Jan 2018 - Jun 2020

  Redwood City, CA Marketing and product executive with expertise helping maturing companies establish strong marketing, growth and product organizations. Solid track record delivering impressive profit and revenue growth. Lead brand & brand partnerships, acquisition & retention marketing, product & product development, customer experience, design, and volume sales in delivering insights, planning, analytics, and strategy. Strong focus on driving brand leadership, customer acquisition, product and revenue… Show more Marketing and product executive with expertise helping maturing companies establish strong marketing, growth and product organizations. Solid track record delivering impressive profit and revenue growth. Lead brand & brand partnerships, acquisition & retention marketing, product & product development, customer experience, design, and volume sales in delivering insights, planning, analytics, and strategy. Strong focus on driving brand leadership, customer acquisition, product and revenue growth.

• Vice President, Marketing & Growth

  • May 2015 - Jan 2018

  Redwood City, CA Drive double digit YoY company growth through comprehensive customer acquisition campaigns, brand/awareness campaigns and aggressive A/B testing programs. Lead website management, web application development and launch of new products and product line extensions. Lead all marketing through a coordinated program of brand awareness, partnership & influencer marketing, activation and retention-focused email, and comprehensive customer acquisition campaigns, including paid media (SEM… Show more Drive double digit YoY company growth through comprehensive customer acquisition campaigns, brand/awareness campaigns and aggressive A/B testing programs. Lead website management, web application development and launch of new products and product line extensions. Lead all marketing through a coordinated program of brand awareness, partnership & influencer marketing, activation and retention-focused email, and comprehensive customer acquisition campaigns, including paid media (SEM, display, paid social), SEO and affiliates. Lead overall website & product management by leveraging user experience and A/B testing tools to improve customer registration and order conversion rates with enhanced site design and improved user flows. Identify, develop and launch new products and product line extensions to grow revenue.



Rocket Lawyer

• Legal Services
• 200 - 300 Employee

• Senior Director, Online Marketing

  • Jan 2015 - May 2015

  San Francisco Bay Area Direct growth marketing initiatives through a coordinated program of customer acquisition and conversion rate optimization. Increase customer acquisition efficiency with a balanced mix of SEM, SEO, Display and paid social campaigns. Improve customer adoption via an aggressive A/B testing program optimizing user experience and conversion rates. • Oversee agency management of SEM programs, driving improved campaign performance and reduced cost per acquisition. • Lead in-house team… Show more Direct growth marketing initiatives through a coordinated program of customer acquisition and conversion rate optimization. Increase customer acquisition efficiency with a balanced mix of SEM, SEO, Display and paid social campaigns. Improve customer adoption via an aggressive A/B testing program optimizing user experience and conversion rates. • Oversee agency management of SEM programs, driving improved campaign performance and reduced cost per acquisition. • Lead in-house team managing SEO, doubling organic traffic and driving significant conversion growth. • Lead conversion rate optimization team leveraging the Optimizely A/B testing platform to improve user experience and improve conversions rates. • Launched Display prospecting and remarketing program, including Facebook remarketing and custom audience efforts.

• Online Marketing Director - Acquisition

  • Sep 2013 - Jan 2015

  San Francisco Bay Area Drive top-line eCommerce revenue, manage the acquisition marketing budget and supervise agencies. Optimize customer acquisition and conversion rates by defining and communicating priorities and driving projects from proposal to results, using a test and learn framework. Responsibilities include: - Lead team to achieve acquisition marketing revenue and profitability goals with coordinated SEM and SEO programs. - Monitor and analyze quantitative data, identify trends, and develop… Show more Drive top-line eCommerce revenue, manage the acquisition marketing budget and supervise agencies. Optimize customer acquisition and conversion rates by defining and communicating priorities and driving projects from proposal to results, using a test and learn framework. Responsibilities include: - Lead team to achieve acquisition marketing revenue and profitability goals with coordinated SEM and SEO programs. - Monitor and analyze quantitative data, identify trends, and develop optimization strategies. - Execute landing page and funnel experience tests to improve customer experience and increase conversions. - Expand acquisition via new channels and the promotion of new services. - Manage agency and partner relationships.



iCrossing

• United States
• Advertising Services
• 200 - 300 Employee

• Director, Search Media

  • Jun 2010 - Sep 2013

  San Francisco Bay Area Led a team of 25+ paid search media experts in managing search engine marketing campaigns for two dozen medium, large and Fortune 500 clients. Directed team efforts in digital marketing and PPC strategies for search engine marketing (SEM) and associated programs including Facebook and LinkedIn. Led implementation of organization best practices in account structure, managing budgets, managing bid strategies, writing and testing ad creative, designing and testing landing… Show more Led a team of 25+ paid search media experts in managing search engine marketing campaigns for two dozen medium, large and Fortune 500 clients. Directed team efforts in digital marketing and PPC strategies for search engine marketing (SEM) and associated programs including Facebook and LinkedIn. Led implementation of organization best practices in account structure, managing budgets, managing bid strategies, writing and testing ad creative, designing and testing landing pages. Responsible for oversight of all program budgets, including staffing and resource requirements. Oversaw all hiring, team training and professional development, providing leadership, ongoing feedback, effective motivation, performance evaluation, career direction and training of staff members.

• Account Director

  • Sep 2009 - Jun 2010



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Sr. Director, Search & Interactive Marketing

  • Apr 2007 - Jul 2009

  Lead corporate interactive marketing team in development and implementation of online search and brand marketing initiatives in support of all Hilton Family brand web sites. Also responsible for online brand standards and monitoring compliance. Overall responsibilities include: Optimize interactive marketing efforts with a focus on total search marketing (SEO & SEM). Grew overall PPC revenues ten-fold, with combined SEM/SEO revenues exceeding $1B in the Americas across 10 brands.… Show more Lead corporate interactive marketing team in development and implementation of online search and brand marketing initiatives in support of all Hilton Family brand web sites. Also responsible for online brand standards and monitoring compliance. Overall responsibilities include: Optimize interactive marketing efforts with a focus on total search marketing (SEO & SEM). Grew overall PPC revenues ten-fold, with combined SEM/SEO revenues exceeding $1B in the Americas across 10 brands. Implemented co-marketing program ensuring coordinated corporate, brand and local SEM programs in support of 1000+ individual properties across 8 brands. Provide strategic direction on current on-line marketing trends, technologies and on-line marketing best practices. Collaborate with IT in implementation of upgraded site search capabilities. Lead corporate strategy on in evaluation of desktop applications and widgets with goal of enhancing direct serve model and driving revenue and customer loyalty. Drive channel shift to brand web sites from third party and offline channels.. Lead corporate wide effort to protect trademark use online, identify and prevent fraud and phishing attacks, and monitor partner and property compliance with online standards. Establish program to identify, track and address customer generated commentary online. Show less



FedEx Services

• Truck Transportation
• 700 & Above Employee

• Manager, Small Business Solutions

  • Aug 2005 - Apr 2007

  Responsible for Loyalty and Customer relationship marketing for FedEx Kinko's. Designed, developed and implemented the pilot program leading to a comprehensive loyalty program. FedEx Kinko's Rewards, which has grown to become FedEx Rewards, is designed to improve customer identification, drive in-store traffic, improve the customer experience and, most importantly, grow revenue. Also initiated a program to develop and implement a single account number program for FedEx Kinko's… Show more Responsible for Loyalty and Customer relationship marketing for FedEx Kinko's. Designed, developed and implemented the pilot program leading to a comprehensive loyalty program. FedEx Kinko's Rewards, which has grown to become FedEx Rewards, is designed to improve customer identification, drive in-store traffic, improve the customer experience and, most importantly, grow revenue. Also initiated a program to develop and implement a single account number program for FedEx Kinko's to consolidate multiple account types and extend company identification to all business customers. Show less



FedEx

• United States
• Freight and Package Transportation
• 700 & Above Employee

• Manager, fedex.com

  • Jan 2000 - Aug 2005

  Responsible for product management focused on new application development on fedex.com, website content management and site search. Managed teams responsible for the creation, development and launch of FedEx Billing Online, FedEx Global Trade Manager, Signature Proof of Delivery, Online Pickup Request, and Account Specific Rates. Managed revamp of site search capabilities, including complete taxonomy rewrite and implementation of new match logic. Contributed to ongoing… Show more Responsible for product management focused on new application development on fedex.com, website content management and site search. Managed teams responsible for the creation, development and launch of FedEx Billing Online, FedEx Global Trade Manager, Signature Proof of Delivery, Online Pickup Request, and Account Specific Rates. Managed revamp of site search capabilities, including complete taxonomy rewrite and implementation of new match logic. Contributed to ongoing development of fedex.com Common Login (FCL), My FedEx, and Online Claims application.

• Sr. Marketing Specialist, Direct Marketing

  • Feb 1998 - Jan 2000

  Developed and launched direct marketing programs designed to grow package shipping volumes within FedEx's Key Customer mid-sized company demographic. Developed vision document and launch plan for online web site to assist small to mid-sized customers with international shipping information and customs documentation. Was subsequently promoted to lead the development and launching of FedEx Global Trade Manager.