Vice President of Product

• Dec 2020 - Present

I'm responsible for the delivery of all product development services at Crema. I lead the alignment of our product development efforts with our overall business strategy. This includes overseeing the effectiveness of our product and craft teams, creating innovative ways to deliver services to all Crema clients, measuring and ensuring customer satisfaction, and growing revenue on existing client accounts.

Director of Product Management

• Dec 2018 - Dec 2020

I'm responsible for giving overall leadership and supervision to the production team, specifically in regards to Crema Product Managers, supporting and managing their professional growth and craft expertise. Additionally, I’m responsible for leading research and implementation efforts associated with product management processes and best practices.

Product Manager

• Oct 2017 - Dec 2018

Product Manager

• May 2016 - Oct 2017

I’m responsible for defining, prioritizing, planning and driving the execution for the existing and future product lines of the LocalWave business unit within Sandbox (formerly known as Two West). User interviews, client management expertise, business acumen and technical development understanding give me the ability to strategize, drive and bring these products to market. I’m responsible for defining, prioritizing, planning and driving the execution for the existing and future product lines of the LocalWave business unit within Sandbox (formerly known as Two West). User interviews, client management expertise, business acumen and technical development understanding give me the ability to strategize, drive and bring these products to market.

Project Manager

• Jan 2015 - Apr 2016

As a Project Manager for Two West, I established the direction of the local marketing intelligence platform we continued to develop while ensuring that the direction aligned with the product vision. I led the team to develop features based on user, client and business feedback in a way that the features could be applied to various industries. Interviews with our clients and users allowed me to plan our product roadmap to built a platform that could continue to be provided to a wide variety of industries.

Account Coordinator

• Dec 2013 - Jan 2015

Responsible for assisting clients and internal teams with various projects that involved in-store environmental design, traditional communication tactics and digital products. My technical understanding of digital products led me down the road to the creation of a local marketing intelligence platform. I then prioritized clients expectations and needs based on a variety of internal factors (staffing, scope and business value) so that we developed a platform that would fit the need of multiple industries.

Account Management Intern

• Jun 2012 - Aug 2012

Received supplemental lessons on what the real world application of my degree in Integrated Marketing would be. This included working on projects for clients such as Casey’s General Store, Big O’ Tires, UMB Bank, Helzburg Diamonds, Tractor Supply Company, Krispy Kreme Doughnuts, and Blue Bunny Ice Cream. Collaboratively managed intern team for the summer Blue Bunny intern project which included four campaign ideas that were presented to Blue Bunny headquarters in Iowa. Received supplemental lessons on what the real world application of my degree in Integrated Marketing would be. This included working on projects for clients such as Casey’s General Store, Big O’ Tires, UMB Bank, Helzburg Diamonds, Tractor Supply Company, Krispy Kreme Doughnuts, and Blue Bunny Ice Cream. Collaboratively managed intern team for the summer Blue Bunny intern project which included four campaign ideas that were presented to Blue Bunny headquarters in Iowa.