Tuba Gençay

Marketing Communications Manager at Günsan Elektrik Malz. San.ve Tic. A.Ş.
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Location
Istanbul, Turkey, TR
Languages
  • English Full professional proficiency

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Experience

    • Marketing Communications Manager
      • Jul 2014 - Present

      Responsible for the brand transformation of Günsan and sub-brands Eqona, Radius, Visage, Valta and Fantasy, defining the brand vision and positioning of all brands & products *Developing and implementing digital communication strategies and utilizing various digital tools and developing social media content strategies and producing all social media content and campaign *Preparing and managing annual marketing budget *Developing marketing communication strategies for GEP Club (Günsan Electrician Program) *Developing and implementing internal and external PR strategies to enhance corporate reputation *Executing the media relations policy and strategies, managing media relations *Establishing and conducting corporate sustainability initiatives of the Company, managing the CSR project * Managing corporate and product/service campaigns, developing 360 degree marketing plans * Managing creative campaign marketing activities in terms of concepts, content and budget * Coordinating and organizing all company events, sponsorships strategy, plan and budget * Developing internal communication strategy and guidelines, producing and delivering high-quality communications for employees across multiple channels and formats Accomplishments / Key Projects *Altın Pusula Award for the Women Who Enlighten The Life project *The Hammers Awards,“Best Marketing Team in Building and Construction Sector” Silver Award *Women Friendly Brands Awareness Award *After Günsan acquisition, Günsan Brand Positioning Project with Güven Borça, New Logo Launch, New Corporate website and TVC *New Product Series Radius and Valta Launches *Günsan Electrician Program- GEP Club loyalty program launch Show less

    • Japan
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Marketing Communications Executive - Marketing Department
      • Apr 2009 - Nov 2012

      Accomplishments / Key Projects *DPİD Awards "Viko Dealer Golden Opportunities" Award in Loyalty Applications category *30. Years TVC Campaign and celebration with the partners and employees Accomplishments / Key Projects *DPİD Awards "Viko Dealer Golden Opportunities" Award in Loyalty Applications category *30. Years TVC Campaign and celebration with the partners and employees

    • Marketing Communications Specialist
      • Jan 2006 - Jul 2008

      Accomplishments / Key Projects *Gölyazı Local Transformation Project with artists around the world *2000 Paint Masters meetings event management Accomplishments / Key Projects *Gölyazı Local Transformation Project with artists around the world *2000 Paint Masters meetings event management

    • Türkiye
    • Retail
    • 700 & Above Employee
    • Public Relations Specialist
      • Jan 2003 - Jan 2006

Education

  • Yeditepe University
    MBA
    2007 - 2009
  • Marmara University Faculty of Communications
    1998 - 2002

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