Tuba Gençay
Marketing Communications Manager at Günsan Elektrik Malz. San.ve Tic. A.Ş.- Claim this Profile
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English Full professional proficiency
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Experience
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Marketing Communications Manager
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Jul 2014 - Present
Responsible for the brand transformation of Günsan and sub-brands Eqona, Radius, Visage, Valta and Fantasy, defining the brand vision and positioning of all brands & products *Developing and implementing digital communication strategies and utilizing various digital tools and developing social media content strategies and producing all social media content and campaign *Preparing and managing annual marketing budget *Developing marketing communication strategies for GEP Club (Günsan Electrician Program) *Developing and implementing internal and external PR strategies to enhance corporate reputation *Executing the media relations policy and strategies, managing media relations *Establishing and conducting corporate sustainability initiatives of the Company, managing the CSR project * Managing corporate and product/service campaigns, developing 360 degree marketing plans * Managing creative campaign marketing activities in terms of concepts, content and budget * Coordinating and organizing all company events, sponsorships strategy, plan and budget * Developing internal communication strategy and guidelines, producing and delivering high-quality communications for employees across multiple channels and formats Accomplishments / Key Projects *Altın Pusula Award for the Women Who Enlighten The Life project *The Hammers Awards,“Best Marketing Team in Building and Construction Sector” Silver Award *Women Friendly Brands Awareness Award *After Günsan acquisition, Günsan Brand Positioning Project with Güven Borça, New Logo Launch, New Corporate website and TVC *New Product Series Radius and Valta Launches *Günsan Electrician Program- GEP Club loyalty program launch Show less
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Panasonic
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Japan
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Marketing Communications Executive - Marketing Department
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Apr 2009 - Nov 2012
Accomplishments / Key Projects *DPİD Awards "Viko Dealer Golden Opportunities" Award in Loyalty Applications category *30. Years TVC Campaign and celebration with the partners and employees Accomplishments / Key Projects *DPİD Awards "Viko Dealer Golden Opportunities" Award in Loyalty Applications category *30. Years TVC Campaign and celebration with the partners and employees
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Betek Boya ve Kimya Sanayi A.Ş. (Nippon Paint- Filli Boya - Fawori - Tempo - Dalmaçyalı)
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Türkiye
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Chemical Manufacturing
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700 & Above Employee
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Marketing Communications Specialist
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Jan 2006 - Jul 2008
Accomplishments / Key Projects *Gölyazı Local Transformation Project with artists around the world *2000 Paint Masters meetings event management Accomplishments / Key Projects *Gölyazı Local Transformation Project with artists around the world *2000 Paint Masters meetings event management
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LC Waikiki
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Türkiye
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Retail
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700 & Above Employee
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Public Relations Specialist
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Jan 2003 - Jan 2006
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Education
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Yeditepe University
MBA -
Marmara University Faculty of Communications