Experience

K&G Vietnam

• Manufacturing
• 1 - 100 Employee

• Chief Marketing Officer

  • Jul 2018 - Present

  1. Aristino Men's Fashion Brand - Develop a differentiated marketing strategy in accordance with the overall strategy and goals of the brand. Orientation and strategy in terms of design and advertising creation Orientation and strategy for digital platform. Organizing major events, fashion shows. Perform Periodic Brand health check and NPS to navigate marketing activities of businesses. - Production orientation, commodity assessment and market feedback analysis. - Planning for opening new selling points. - Human resource and management. 2. Aristino Boss Brand: New High-end Men’s Fashion Brand Develop Brand guideline, brand and product marketing strategy plan for new high-end brands. Orientation and strategy in terms of products and commodity structure. Coordinate closely with the Sales department to assess the capacity of the point of sale. Study to select a new selling point area, search for premises, in order to ensure the development of the business network according to the plan and 2021 goals are 10 nationwide selling points. 3. Other Brands Biz + (Tooth Brushes), Salina (Towels), Cecina (Underwear) Develop communication and PR strategies for brands. Orientation for POSM, product image at the point of sale. Creating ideas and developing new products, developing new packaging. Show less



KG VietNam

• Chief Marketing Officer

  • Jul 2018 - Jul 2018