Tracie Taylor Labonté
Marketing & Communications Officer at Ottawa Museum Network | Réseau des musées d'Ottawa- Claim this Profile
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Bio
Laura Gibbs MBA, MSc
Tracie has been leading the Ottawa Museum Network’s marketing campaign for more than a year, improving media relations, advocacy communications and the OMN’s loyalty program, the Connexion Card. Tracie’s expertise in media relations and communication channels has significantly improved the OMN’s reach and messaging to key audiences. Tracie manages a fully integrated campaign for the OMN including media purchasing, writing copy and developing and distributing collateral. Her calm attitude and consistent work performance is paired with a great sense of humour that keeps an upbeat attitude in the office. I recommend Tracie to any organization seeking a fantastic marketing and communications manager.
Laura Gibbs MBA, MSc
Tracie has been leading the Ottawa Museum Network’s marketing campaign for more than a year, improving media relations, advocacy communications and the OMN’s loyalty program, the Connexion Card. Tracie’s expertise in media relations and communication channels has significantly improved the OMN’s reach and messaging to key audiences. Tracie manages a fully integrated campaign for the OMN including media purchasing, writing copy and developing and distributing collateral. Her calm attitude and consistent work performance is paired with a great sense of humour that keeps an upbeat attitude in the office. I recommend Tracie to any organization seeking a fantastic marketing and communications manager.
Laura Gibbs MBA, MSc
Tracie has been leading the Ottawa Museum Network’s marketing campaign for more than a year, improving media relations, advocacy communications and the OMN’s loyalty program, the Connexion Card. Tracie’s expertise in media relations and communication channels has significantly improved the OMN’s reach and messaging to key audiences. Tracie manages a fully integrated campaign for the OMN including media purchasing, writing copy and developing and distributing collateral. Her calm attitude and consistent work performance is paired with a great sense of humour that keeps an upbeat attitude in the office. I recommend Tracie to any organization seeking a fantastic marketing and communications manager.
Laura Gibbs MBA, MSc
Tracie has been leading the Ottawa Museum Network’s marketing campaign for more than a year, improving media relations, advocacy communications and the OMN’s loyalty program, the Connexion Card. Tracie’s expertise in media relations and communication channels has significantly improved the OMN’s reach and messaging to key audiences. Tracie manages a fully integrated campaign for the OMN including media purchasing, writing copy and developing and distributing collateral. Her calm attitude and consistent work performance is paired with a great sense of humour that keeps an upbeat attitude in the office. I recommend Tracie to any organization seeking a fantastic marketing and communications manager.
Credentials
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Accounting 1: Fundamentals
Smartly by Pedago, LLCSep, 2017- Sep, 2024 -
Finance: Time Value of Money
Smartly by Pedago, LLCSep, 2017- Sep, 2024 -
Marketing Fundamentals
Smartly by Pedago, LLCSep, 2017- Sep, 2024 -
Microeconomics 1: Supply and Demand
Smartly by Pedago, LLCSep, 2017- Sep, 2024
Experience
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Ottawa Museum Network | Réseau des musées d'Ottawa
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Canada
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Marketing & Communications Officer
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Feb 2013 - Present
I help people discover Ottawa's history!I manage the Ottawa Museum Network's marketing and public relations activities. I design and implement the OMN's annual marketing campaign; I manage the OMN's social media presence and help to develop new channels. I help build awareness of Ottawa's 11 community museums for local residents and for visitors.From September to December 2015, I was the Acting Executive Director, replacing our current Executive Director who was on extended sick leave. I helped the Board prepare our annual Heritage Service Agreement report as well as manage the daily operations of our two-person office.
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Marketing And Public Relations Consultant
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Aug 2015 - Present
Marketing and Communications advice to arts, heritage and political organizations; Marketing and Communications advice to arts, heritage and political organizations;
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National Research Council Canada / Conseil national de recherches Canada
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Canada
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Research Services
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700 & Above Employee
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Communications Officer
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Jun 2007 - Nov 2012
Senior Communications Officer for the Canada Institute for Scientific and Technical Information and for NRC Construction. At CISTI, I also managed the scientific translation service (2 staff onsite as well as freelancers). Senior Communications Officer for the Canada Institute for Scientific and Technical Information and for NRC Construction. At CISTI, I also managed the scientific translation service (2 staff onsite as well as freelancers).
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Bilingual Writer
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Jul 2006 - Jun 2007
Bilingual correspondence writer and translator for PSHRMAC. Undertook the development of common correspondence paragraphs for ministerial and internal correspondence. Also assisted in the redesign of the Translation Service portal for the Ministerial Correspondence Group. Bilingual correspondence writer and translator for PSHRMAC. Undertook the development of common correspondence paragraphs for ministerial and internal correspondence. Also assisted in the redesign of the Translation Service portal for the Ministerial Correspondence Group.
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Communications Officer and Translation Service Coordinator
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Mar 2004 - Jul 2006
At IRSRC, I managed the Intranet and website, uploading updates and redesigning the Intranet to make it more functional. I also provided media relations when senior media relations staff were away. Assisted with ministerial correspondence and also managed the Departmental Translation Service, including negociating with Translation Office, finding additional translation resources locally and coordinating translation requests and providing proofreading. Also acted as Parliamentary Relations Coordinator.
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Education
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1989 - 1995
Université de Sherbrooke / Sherbrooke University
Lettres et Sciences Humaines, History, Political Science and English -
1985 - 1988
Séminaire de Sherbrooke
Diplome d'études collégiales, Pure and Applied Sciences
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