Experience

Decathlon Bulgaria

• Bulgaria
• Sporting Goods Manufacturing
• 1 - 100 Employee

• • Sep 2022 - Present

• • Jul 2020 - Sep 2022

  Decathlon Plovdiv was opened December 2014 on 2000 sq.m. and is today with 50 teammates. My main responsibilities here are:- transform the business from brick to omni-channel- develop the commercial policy and strategy to conquer the local market with more than 50% share- increase the top of mind awareness in Plovdiv to match the economic goals- define and execute the steps to move from just a store to experience sport center- change the culture- change the recruitment process - train and integrate the team to be fully autonomous- increase team happiness/ work satisfaction - build for the future Show less

• • May 2020 - Sep 2022

  Directly managing 3 Store Managers with main focus on:- develop the behaviors in each Store Manager - work on their personal growth- improve professional knowledge - improve management skills and know-how- guarantee human and economic targets

• • Dec 2018 - Jul 2020

  Decathlon Veliko Tarnovo was opened October 2019 on 1300 sq.m. and is today with 12 teammates. My main responsibilities here were:- discover and develop the local market- open the store- develop the commercial policy and business model- write the store project- select the team - train the team- make the store profitable the first 12 months

• • Jul 2017 - Dec 2018

  As Department Manager/ Team Leader I have human and economic responsibility. My main focuses are:- developing the talents- ensuring the economic growth of my sport in Vitosha store- create a WOW experience for my customers and users- making sports accessible by implementing different channels of sales- promoting events - communicating on different channels

• • Mar 2017 - Dec 2018

  As a country referent (DSP) for Domyos brand I try to implement the logic of the brand and take Fitness in Decathlon Bulgaria to the next level by being 15 minutes ahead. The main target is to make sport accessible to the many and to be user centric, but also not forgetting about the customers while focusing on the users.

• • Jan 2015 - Nov 2017



Stone Computers AD

• Bulgaria
• Information Technology & Services
• 1 - 100 Employee

• Legal Adviser

  • Jun 2012 - Dec 2014

  full legal services, including but not limited to:  Drafting and revising contracts with international and domestic clients, suppliers and vendors;  Contract negotiations with third parties – clients, suppliers, subcontractors, vendors;  Advise company management and shareholders on different legal issues  Litigation;  Company representation in front of state and municipal administration;  Debt collection;  Legal opinions;  Legislation changes and their effect to the company;  Team leader;  Regulation (CPC, CRC, etc.);  Tenders – revision of documentation and building up strategy in correspondence with company policy;  Labor Law – drafting, revision and termination of all labor contracts, including compliance with some vendor policies;  Engaged in every aspect of business – clients, vendors, company structure and business processes;  Compliance with applicable legislation and regulatory requirements Show less



Sofia France Auto

• Bulgaria
• Automotive
• 100 - 200 Employee

• • May 2010 - Jun 2012

• • May 2010 - Jun 2012


Orbitel
• Bulgaria
• Telecommunications
• 1 - 100 Employee
• Legal Adviser

  • Mar 2008 - May 2010