Tsuyoshi Fukuda

Managing Director and General Manager - Japan at Meero
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Contact Information
us****@****om
(386) 825-5501
Location
JP
Languages
  • 英語 -
  • English Full professional proficiency

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Experience

    • France
    • Technology, Information and Internet
    • 300 - 400 Employee
    • Managing Director and General Manager - Japan
      • 2019 - Present

      French on-demand photography service company valued at over US$1 billion by AI and ML Managing Director and General Manager – Japan • Established Meero Japan, responsible for overall operation and sales performance, reporting to global CRO and COO. • Created a differentiated and competitive work environment and working conditions within a limited budget to complete the recruitment of top talent from the market across all business functions (Sales, Business Planning, Customer Service, Finance, HR, Production, Partner Acquisition) • Successfully contracts sighed with most of food delivery active players in Japan and also Japanese traditional realestate clients (Mitsui, Sumitomo, Mitsubishi, Mizuho etc.) by hight touch sales approach by utiliding wider parsonal connection and network from zero. • Facilitated pricing and business model project exporting best practice from Japan to other regions for operational efficiency globally. • Introduced brand new services, inspired by direct feedback from Japanese users, which were successfully implemented to deliver additional revenues and profits to the rest of world. • Delivering solid sales and profits from multiple global and local Japanese contracts closed. • Received “2020 startup award from CCI France Japon” • Successfully deployed “Meero Photographers community in Japan” to expand shooting coverage and increase royalties and retention. • Established collaboration with well-known camera company to create synergy for scaling the business globally. • Expanded services delivery area to cover Australia, Taiwan, and Hong Kong beyond Japan.

    • Finland
    • Manufacturing
    • 700 & Above Employee
    • Director of Marketing, Omni-channel, Digital, E-commerce at Fiskars Group
      • 2017 - 2019

      【Marketing, omni-channel, digital, e-commerce, PR division】- Japan: Owns 60M$ Head of dicition as Director and member of Japan senior management team • As right hand of man of president and key member of integration initiative project, successfully established “Fiskars Japan” and developed strategic new marketing organization to operate 9 brands in Japan effectively while fully aligning each HQ brand team from 4 different countries. (Finland, Denmark, England, Sweden) • Demonstrated and implemented the latest technology solutions such as cooperate customer site, KPI management, global synchronization, LINE gift, AmazonPay into the updated open platform to improve customer satisfaction. • Completed highly engaged Royal Copenhagen flagship event to celebrate 150 years diplomatic relationship with Japan and Demark by inviting Princess Demark and other VIP that delivered huge media coverage. • As Global task force member of Omni-channel approach, developed consumer journey map and consumer service concept to be adapted to other counties to drive digital transformation Fiskars globally. • Developed business operation for Iittala, Arabia, Rorstrand to expand Fiskars brand portfolio in Japan. • Successfully introduced new product line (Burlington Pot) as different face of Wedgwood at 1st stage of Isetan department store to attract and capture new consumer targets. • Globally first business concept “Multi Brand Cafe” launched in Japan, by leveraging whole Fiskars brand portfolio to offer full brand experience to Japanese consumers beyond general product assortment and display.

    • United States
    • Wellness and Fitness Services
    • 500 - 600 Employee
    • Country General Manager, Japan
      • 2015 - 2017

      • Established and grew Fitbit business in Japan, responsible for overall operation and sales performance, by orchestrating co-marketing across all internal (HQ/Reg) teams such Product, PR, Digital, Marketing, and reporting solid line to VP-APAC of Fitbit. • Delivered consistent strong sales (10M$ with 40% growth Y/Y in 2016) while the awareness of wearable category was still low (25%) by offering optimized / effective product messaging with solid channel strategy (Online, Offline, Cooperate/enterprise customers). • Successfully launched new 6 products (Fitbit Surge, Braze, Alta, Charge2, Flex2, Alta HR) and software update service to Japan market in 2016, achieving No.1 market share leader in wearable category for approx. 2 years (Over 35% share). This contributed to entire expansion of the category in terms of revenues, units, ASP in Japan market. • Achieved significant media exposure in multiple media channels such as TV programs, magazines, newspapers, IoT seminars, panel discussions etc. as Fitbit spokesperson, in order to increase wearable category and Fitbit awareness, generating over 500K$ PR value in 2016. • Maximized shelf space and effective merchandising at strategic key retail accounts, while maintaining pricing consistency under strong engagement of executives of retail partners based on Fitbit Japan Omni channel strategy. • Successfully deployed “Fitbit wellness program (Cooperate customers for employee)”, which was the first deal from Non-English countries, and then followed several major global companies and Japanese large companies from finance service, staffing agent, IT, anufactures to select Fitbit solution, has contributed over 10% revenue mix (highest cooperate deal % globally). • Collaborated with Japanese local 3rd party enterprise partners, who develop their own solutions with wearable devices and Fitbit API, to support media exposure as new tech innovators and generate further potential demand for wearable devices (Nestle, CTC, FiNC etc.)

    • United States
    • Software Development
    • 700 & Above Employee
    • Hardware Category Management Lead - Surface and PC Hardware
      • 2013 - 2015

      【Consumer & Partner Group / PC Business Strategy Team】 Category Lead for Hardware Business. • Direct accountability for driving consistent practice of Surface category management across a multi-channel environment and owns P&L performance, reporting to head of PC strategy team Japan (Corporate Officer) and solid tile to Global Category lead for hardware. • Provide leadership, direction and guidance related to the Surface device purchasing process and product lifecycle management from pre-sales, point of sale and post-sale which promote channel readiness for partners and end customers to achieve market share goal. • Successfully launched Surface2, Surface3, and other PC accessories products that showed Microsoft hardware new product portfolio to change Microsoft perception to compete with Apple. (Surface became No.1 PC tablet in Japan market.) • Orchestrate co-marketing across all internal teams such as Retail, PIPC, OEM, operator channel teams in order to maximize Windows ecosystem, align with executive of retail partners in Japan. • Provide competitive reviews to each channel supporting category development throughout the product lifecycle. (seasonal /obsolescence vs. price compete vs. competitive product enhancements) • Lead and develop inventory management / reporting process to work with Corp logistics team and local sales team in order us to maximize our visibility at retail and drive sell out for devices and accessories.

    • United States
    • Software Development
    • 700 & Above Employee
    • Head of Japan Consumer Retail / SMB Business Department
      • 2009 - 2013

      【Consumer Retail / SMB Business Department】 Head of channel sales Japan, owns 230M $ as quota in FY14 • Led of team of ten to execute retail sales channel activities, reporting solid line to Country manager • Managed partner relationship with key distributors and retailers to maximize product POS display and promotion, in coordination with local marketing team and symantec associated field sales / shop sales staff. • Develop the implementation of highly effective sales strategies for enhanced account management with C level management sponsorship and developed purely new business model for Japan market for mobile area. (Symantec global award received in 2012) • Take leadership for managing optimized product offering / pricing / product configuration / partner programs to maximize for both online / retail partner sales that has changed market share from 2nd position to 1st position (21% to 35% last 3 years.) • Own responsibility of in-house e-commerce site to sell Norton products, that covers customer data base management, SEO, Site management & merchandizing, customer loyalty / renewal programs.

    • Finland
    • Telecommunications
    • 700 & Above Employee
    • Head of retail and channel management
      • 2005 - 2009

      【General Retail & Channel Management Division (GRCM)】 Head of GRCM Japan (Jan 2008- Mar 2009) Account Manager /Field Force Manager (Feb 2007- Dec 2007) • Led of team of twenty to execute all sales channel activities in coordination with Global Nokia Channel Management team, reporting solid line to President of Nokia Japan • Managed partner relationship with key retails to optimize Nokia product POS display and promotion. Increased Nokia stand alone booth and dramatically improved sales staff knowledge of Nokia products through on-site training and education program, increased store share to 6% from usual 1% • Focus on Nokia branded shop and Nokia Online in Japan to introduce non-locked global models and accessories without localization to generate additional revenue of 7% • Coordinated with marketing team to deliver optimized channel promotion and mass marketing at retail, creating projected 3% additional revenue 【Enterprise Solutions Division】Account Sales Manager (Dec 2005- Feb 2007) • Developed one solution package on security product (hardware and software), cooperating with channel partners, developed non-active partners and generated additional 1.5% revenue • Pioneered direct-to-enterprise channel, opening new business opportunity for SIM-free phone, generated over 900 million yen in 2 years

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Manager
      • 1999 - 2005

      【Consumer Sales Division】 Senior Manager , (Feb 2004- May 2005), Manager, (May 2001- Jan 2004) • Managed call center operation: 100 employees with revenue of US$100 million per year, Roles include outsourced vendor management, project management, IVR, intranet system and organization structure and development. Grew the Consumer Business three times to US$450 million in revenue, • Operated Personal Computer retail shops: Developed and managed 70 kiosk type retail stores including CES and shopping malls. Annual business US$130 million in revenue and channel mix up to 25% • Online merchandising and demand generation planning and execution. Initiated product, pricing and promotional strategies and ROI calculations such as E-mail / Affiliates and channel mix up to 60%. • Awarded the CEO’s Award four times among 1,000 employees (First employee ever to receive four times) 【Business Sales Division】 Sales Manager, (Aug 2000 - Apr 2001) • Led a team of six 12 direct report sales representatives, and achieved the highest sales revenue (2.3mil USD)in the business unit in Q4 2000 • Spearheaded the development and execution of the new business model, Coop by doing joint promotion and channel optimization. Coop business grew by 40% year on year Sales Representative, (Feb 1999 - July 2000) • Achieved top sales award six consecutive quarters and two times record sales spot position (single record 5 mil USD) in the business unit in Q4 2000, receiving CEO’s Award among 600 employee as Best Sales Representative

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