Tsubouchi Hironori

プロダクトマネージャー at BASE, Inc.
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Contact Information
Location
Yokohama, Kanagawa, Japan, JP
Languages
  • 英語 Limited working proficiency

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Experience

    • Japan
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • プロダクトマネージャー
      • Jun 2022 - Present
    • Japan
    • Facilities Services
    • 1 - 100 Employee
    • Product Manager
      • Oct 2020 - May 2022

      レシピ事業 プロダクトマネージャー 2022年 1月 - 毎日の料理を楽しみにする「クックパッド」のレシピ事業において、新規事業である買い物サービスのPMをしています。8名ほどの開発チームのリーダーとして、献立の意思決定に役立つ、買い物を楽しく・自由にする機能開発に取り組んでいます。 生鮮食品ECのプロダクトマネージャー 2020年 9月 - 2021年 12月 生鮮食品ECプラットフォーム「クックパッドマートの」のサービスグロースに必要なプロダクトのユーザーのお買い物・インターネットが苦手な地域の店舗も出来る販促機会に取り組んできました。開発チーム10名をリードし、購入を促進するコンテンツ・検索・カテゴリを中心としたプロダクトの機能開発や改善を担当しております。 レシピ事業 プロダクトマネージャー 2022年 1月 - 毎日の料理を楽しみにする「クックパッド」のレシピ事業において、新規事業である買い物サービスのPMをしています。8名ほどの開発チームのリーダーとして、献立の意思決定に役立つ、買い物を楽しく・自由にする機能開発に取り組んでいます。 生鮮食品ECのプロダクトマネージャー 2020年 9月 - 2021年 12月 生鮮食品ECプラットフォーム「クックパッドマートの」のサービスグロースに必要なプロダクトのユーザーのお買い物・インターネットが苦手な地域の店舗も出来る販促機会に取り組んできました。開発チーム10名をリードし、購入を促進するコンテンツ・検索・カテゴリを中心としたプロダクトの機能開発や改善を担当しております。

    • Japan
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product Manager
      • Jul 2019 - Sep 2021

      Femtech & Medical Startup Growth Consulting & UX Advisor. Aimed to increase market share, increase recurring revenue, and improve satisfaction, achieved various goals such as KPI improvement, release schedule, and satisfaction improvement. Femtech & Medical Startup Growth Consulting & UX Advisor. Aimed to increase market share, increase recurring revenue, and improve satisfaction, achieved various goals such as KPI improvement, release schedule, and satisfaction improvement.

    • Japan
    • Technology, Information and Internet
    • 1 - 100 Employee
    • マーケティングマネージャー、プロダクトマネージャー
      • Apr 2018 - Mar 2019

      * In the first 6 months, Transaction has increased 1.5 times * Strategy development and execution as project and marketing manager * Review with board members and team members * In the first 6 months, Transaction has increased 1.5 times * Strategy development and execution as project and marketing manager * Review with board members and team members

    • Facilities Services
    • Customer Success
      • Nov 2016 - Dec 2017

      In charge of planning / proposal analysis - design and direction, in parliamentary procedure to improve customer business issues and improve the numerical value of business KPI. - Plan and execute new business projects in the Healthcare industry. - Building up the whole business flow of creative management and analysis to focus on. - Conducted A/B tests and analyses regularly to prove the uplifting effect of the UI / UX website. In charge of planning / proposal analysis - design and direction, in parliamentary procedure to improve customer business issues and improve the numerical value of business KPI. - Plan and execute new business projects in the Healthcare industry. - Building up the whole business flow of creative management and analysis to focus on. - Conducted A/B tests and analyses regularly to prove the uplifting effect of the UI / UX website.

    • 1 - 100 Employee
    • Product Marketing Specialist
      • Dec 2015 - Sep 2016

      * Mission is to maximize MAU, subs and EC sales * Main KPIs improved over 130% * Keep the growth rate of MoM over 10% * Mission is to maximize MAU, subs and EC sales * Main KPIs improved over 130% * Keep the growth rate of MoM over 10%

    • France
    • Advertising Services
    • 700 & Above Employee
    • Account Strategist - Tier1
      • Dec 2013 - Jan 2016

      - Currently managing display re-marketing solutions for more than 200 advertisers, including 2 of the 5 largest clients in APAC - Designed unique segmentation solutions based on contextual planning and utilizing clients’ DMP - Conducted A/B tests and analyses regularly to prove the uplift effect of re-marketing campaigns - Operated re-marketing portolio by optimizing the balance among web, in-app, social, and e-mail campaigns - Spearheaded the operation of rolling out new advertisement features as local ambassador for the Japan team Show less

    • Japan
    • Technology, Information and Internet
    • 1 - 100 Employee
    • コンサルタント
      • Sep 2012 - Nov 2013

Education

  • Nanzan University
    総合政策(キャリア発達心理学)
    2007 - 2012

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