Experience

JFrog

• United States
• Software Development
• 700 & Above Employee

• Director of Employer Branding

  • Sep 2022 - Present

  Israel



Cellebrite

• United States
• Public Safety
• 700 & Above Employee

• Director Employer Brand & Internal Communication

  • 2021 - Sep 2022

  Israel •Building the strategy and plans for 2 domains: employer brand & internal communication. •Launching new global employer brand -"The Heroes behind the heroes" internally and externally. •Developing marketing plans to increase brand awareness and build positive perception: social media, brand ambassadors, Glassdoor, media campaign, innovative cooperation, career page, candidate experience etc. •Developing internal communication & employee experience activities to implement the brand… Show more •Building the strategy and plans for 2 domains: employer brand & internal communication. •Launching new global employer brand -"The Heroes behind the heroes" internally and externally. •Developing marketing plans to increase brand awareness and build positive perception: social media, brand ambassadors, Glassdoor, media campaign, innovative cooperation, career page, candidate experience etc. •Developing internal communication & employee experience activities to implement the brand narrative in the employee life cycle. •Bringing the most professional vendors (creative, content, social, media etc.) to work with Cellebrite in order to promote Cellebrite as an employer of choice. •Work with different stakeholder (CEO, Executives, marketing, EE, PR, TA etc.) in the organization in order to support push forward cross org initiatives. Show less



Orbotech

• Israel
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Employer Brand Specialist

  • 2019 - Mar 2021

  Israel -Leading and developing the employer brand strategy of Orbotech to promote the brand as an employer of choice: brand analyses (employee focus group), reality check (SWOT model), Evp's, creative language (logo, slogan, visual), building and executing brand launch in order to engage Orbotech employees. -Managing & executing the Employer Brand marketing plan to support candidate journey, recruitment processes and employee experience via digital and social campaigns (paid & organic), recruitment… Show more -Leading and developing the employer brand strategy of Orbotech to promote the brand as an employer of choice: brand analyses (employee focus group), reality check (SWOT model), Evp's, creative language (logo, slogan, visual), building and executing brand launch in order to engage Orbotech employees. -Managing & executing the Employer Brand marketing plan to support candidate journey, recruitment processes and employee experience via digital and social campaigns (paid & organic), recruitment marketing assets, social media channels, brand ambassador program, i-com & employee care activities, career site, career fairs, professional conferences, PR activities. etc. -Management of Orbotech's social media channels: monthly gannt, locating employees' stories, research, copywriting, graphic design, organic and sponsored promotion. -Consulting and supporting HRBP's managers with organizations challenges such as: employees' engagement, social media recruiting campaign, candidate recruitment processes etc. -Complex matrix management with many interfaces internal and external to the organization – advertising, promotion, graphic studio and PR agencies, employee care, internal communication, marcom etc. Show less



Attract & retain רז מצנע

• Employer Brand project manager

  • 2019 - Nov 2019

  Tel Aviv Area, Israel I joined Raz Mitzna agency as an Employer brand project manager to lead client's employer brand marketing plan and the ongoing management starting from the diagnostic stage, EVP strategy, planning and execution of the launch plan and building infrastructure for an employer brand such as social media strategy, writing content and copywriting for Facebook page, referral campaign, career page, employer brand video commercial etc.



Tnuva

• Food and Beverage Manufacturing
• 700 & Above Employee

• Category Marketing Manager

  • Jun 2016 - Feb 2019

  Israel • Setting a three-year strategy for brands that showed growth in sales and market share, building a new media language for Emek brand, building and executing the media communications program (ATL, BTL), managing an annual budget of 10 million NIS • Identifying growth engines (needs and trends) based on research and analysis, developing new products and launching them together with the project teams and the dairies, analyzing business results and increasing product profitability •… Show more • Setting a three-year strategy for brands that showed growth in sales and market share, building a new media language for Emek brand, building and executing the media communications program (ATL, BTL), managing an annual budget of 10 million NIS • Identifying growth engines (needs and trends) based on research and analysis, developing new products and launching them together with the project teams and the dairies, analyzing business results and increasing product profitability • Creating business partnerships with leading organizations such as: introducing brands to coffee chains (Aroma and Cafe Greg) and gyms (Holmes Place) • Complex matrix management with many interfaces inside and outside the organization - advertising and PR agencies, factories, supply chains, R&D, logistics, sales, and trade

• Brand Manager

  • Oct 2012 - Jun 2016

  Israel -Execution of the marketing plan, monitoring and control of the marketing budget, competitive intelligence and launching new products. -Preparing and delivering presentations and materials on going for board meeting



Tempo Beverages Ltd

• Israel
• Food and Beverage Services
• 100 - 200 Employee

• Brand Manager

  • Jun 2010 - Sep 2012

  israel • Building strategic plans and presenting them to owners and manufacturers abroad, launching new products and adapting them to the local market • Building a marketing platform for retailers, such as target operations, membership clubs • Monitoring and control of the marketing budget and category analysis



Alin Studios

• Production Manager

  • Dec 2006 - Apr 2010

  -Creating special marketing and advertising campaigns for clients and products according their needs and target audiences. -Managing all aspects of projects: Cost, Operations, Marketing, Manufacturing, Packaging and Advertising. -Managing brand programs and processes integrated with marketing and sales’ product plans. -Managing and maintaining clients’ relationship while giving them the perfect solution in any aspect, including advertising, marketing, competitors, products, prices and… Show more -Creating special marketing and advertising campaigns for clients and products according their needs and target audiences. -Managing all aspects of projects: Cost, Operations, Marketing, Manufacturing, Packaging and Advertising. -Managing brand programs and processes integrated with marketing and sales’ product plans. -Managing and maintaining clients’ relationship while giving them the perfect solution in any aspect, including advertising, marketing, competitors, products, prices and media. Show less