Marketing Specialist

• Jul 2019 - Present

Marketing Specialist

• Aug 2015 - Present

Conduct market research to find answers about consumer requirements, habits and trends Brainstorm and develop ideas for creative marketing campaigns Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Liaise with external vendors to execute promotional events and campaigns Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.) Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Overseeing the company’s marketing budget, by drafting and executing all items Creation and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns Preparing online and print marketing campaigns. Overall responsibility for brand management and corporate identity Working closely with design agencies and assisting with new product launches. Analysing potential strategic partner relationships for company marketing. Event management Budget draw up and execution Show less

Marketing

• Mar 2012 - Apr 2015

• Assisting with the development and updating of media lists and other database including clients, marketing, prospects and administrative database. Other tasks include database and update additions and corrections.in events coordinating the regions first ever Regional tournament that hosted 21 African countries and my duties included;• Delegating tasks to volunteers in making sure event runs smoothly this includes sitting plan, interior design, VIP hospitality, entertainment set up, branding set up, ushering guests, etc. • Liaising with supplies to ensure event venues are catered for and covered from a events point.• Greatly involved in writing a press release, press alert and putting together a press kit and registration form at media conference• Helping chaperone our ambassadors and VIP’s during the tournament • Working together with my colleagues to help activate a Youth summit and engage the youth in our movement and goal• Assisting with stage production in ensuring program runs smoothly • Ensuring SuperSports BLITZ is briefed and set up• Ensuring local and national media covers the event • Assisting with the Royal Bafokeng family and observing the Kings protocol upon his arrival• Writing quarterly newsletter on behalf of our National Directors to Send to client, sponsors, trustee’s and general public access • Running Social media for Special Olympics Africa with an organic growth of 900 followers in 2 years. • Mapping and laying out the look and feel of annual report for Special Olympics Africa • Helping with draft of executive summary of annual report• Assisting in writing sponsorship letters for any upcoming events events.• Appointed to design and run exhibition stand at soccerex Show less

Marketing/PR intern

• 2012 - 2013

• Appointed to source venue, delegates packs with different suppliers, come up with team building exercises and run them, evening dinners for a 5 daylong conference and social media presentation to get delegates on social media for their programs they run in 21 African countries • Heavily involved in fund raising to find ways to draw money into the origination this includes, teaming together with Y&R to rebrand Special Olympics and make it more youth inclusive• Helping host curtain raiser to put more awareness about our organization ( organizing a soccer match with celebrities to participate with our athletes with an intellectual disability before Man City took on Mamelodi Sundowns on the ground) • Engaging staff with social media to help equip them socially sphere• Helping organize and run a fun walk/run • Helping get prospective sponsors (for water, gifts etc.)• Inviting speakers and negotiating prices with speakers for annual conference • Updating Special Olympics Africa Website and updating and writing stories for website.• Updating website events for all 21 African programs we run in and writing articles for all programs • Conducting a brand compliance survey for all 21programs • Updating website events annual for all 21 African countries • Assisting with social media coverage for National Games• Assisting with writing a feedback report for National Games• Assisting with client liaison for National games for opening ceremony• Assisting with media registration at big events• Assisting with voice over radio promo for the first ever Africa Disability Forum hosted by Former President of Malawi, Her Excellency Joyce Banda.• Greatly involved in the curtain celebrity soccer match curtain raiser prior to the forum in stage production.• Liaison with suppliers in organizing delegates packs that included t-shirts, goodies for event. Show less