Contract Research Manager

• Jan 2021 - Present

▪ Insights development – lead primary and secondary research to develop an evidence base for informing company positions on Alcohol Policy and Alcohol Harm reduction interventions ▪ Research management – scope and lead strategic research projects for Distell and industry (trade and market assessments, product innovation, behavioural change) ▪ Project management – end-to-end project planning, execution and impact measurement ▪ Relationship management – drive strategic collaborations through ongoing industry stakeholder support (Distell, SALBA, BASA, VINPRO, NGOs, key agencies) ▪ Innovation research – support new product development testing initiatives ▪Intervention development – support behavioural change intervention piloting, monitoring and evaluation

Consumer and Marketing Insights Lead - Africa

• Jul 2018 - Dec 2020

Market and Competitor Intelligence Lead - Africa

• Apr 2015 - Jun 2018

Core Activities: Sub-Saharan Africa CMI strategy development - drive data intelligence to inform business growth and improvement across marketing, product and retail functionso Root-cause analyses to assess business status and focus areas to prioritiseo Developmental plans for regional/ local offices to meet CMI related KPIs  Gather and develop market and competitor intelligence - perform primary/ secondary research Build and maintain effective working relationships with internal and external stakeholders by providing expert knowledge and engaging on data intelligenceSupporting Activities: Lead regional and local ad-hoc primary/ secondary research projects - needs analysis, budget and action standards, implementation, delivery of strategic recommendations and insights Manage/ support - agencies and internal stakeholders (HQ, RHQ, local) on syndicated studieso Ensure quality and high standards are adhered to for best results deliveryo B2C - assess and guide alignment of marketing spend to retail share & consumer needso B2B - provide guidelines on forecasting on key vectors and channels across Africa  Research analytics - triangulate multiple sources of data for detailed analysis/ interpretation Market monitoring - consumer, market, retail trends; economic indicators, scanning digital platforms; competitor intelligence insights for weekly/ quarterly reportingKey Stakeholder Relationships: Direct reporting to Korea CMI management - Global Marketing Strategy, Competitor Intelligence  Direct reporting to Sub-Saharan Africa Corporate Marketing Director Internal research consultant for regional and local management - drive implementation of recommended actions across business functionsKey Markets: Sub-Saharan Africa, primary focus across regional hubs as follows- Southern Africa (South Africa Office), West Africa (Nigeria Office), East Africa (Kenya Office)

Associate Research Manager

• Jan 2011 - Mar 2015

Core Activities:  Conceptualisation, design and implementation of market research projects  Led ad-hoc projects - local and multi-country research across developing markets (Core - Africa, Secondary - Asia, Middle East) o Market entry; brand & product image positioning; content development; advertising, concept and product testing; segmentation; U&A o Multiple industries: FMCG, telecoms, technology, banking and investments, insurance o Multiple targets: B2C (core) , B2B, B2G  Consumer research - generated insights into culture, lifestyle, habits and attitudes  Applied analytical techniques to compile strategic, actionable presentations for clients  Presented/ work-shopped results across management levels and business functions  Project Management - managed market research studies remotely/ in-market (urban to rural; South Sudan to Nigeria) Key Stakeholder Relationships:  Direct reporting to the Qualitative and Quantitative Directors  Client and supplier management o Diverse client stakeholders - ongoing relationship support and development o Ad-hoc Project support - manage external consultants and junior executives Ad-hoc roles:  Regional Xtraordinary Xchange - Pilot Representative to Dubai, program development (2013)  Social Committee Lead - project development, budget management (2010-2011)

Kantar Graduate (Added Value, Millward Brown, Research International)

• Jan 2009 - Dec 2010

Broad introduction to market research principles, methodologies, project management and clientele, working with multi functional expert teams across the Kantar Group of Companies:  Added Value: Qualitative, Brand Strategy  Millward Brown: Quantitative  Research International: Quantitative and Qualitative Achievements:  Managed outsourcing of data charting - greater efficiency (Research International, 2010)  Regional Client Service Team Award - Unilever (Millward Brown, 2010)  Implemented and managed first category Rural quant tracker (Millward Brown, 2010)  Managed brand tracker, largely independently, with junior support (Millward Brown, 2009)