Experience

Eclectic Africa

• South Africa
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Jul 2018 - Present

  We are a communication studio that focuses on making real-life consumer and brand connections. At Eclectic we believe that data should be at the heart of every key marketing, media, creative and communication strategy. Our approach to problem-solving is always results and data-driven. We are a communication studio that focuses on making real-life consumer and brand connections. At Eclectic we believe that data should be at the heart of every key marketing, media, creative and communication strategy. Our approach to problem-solving is always results and data-driven.



Spongein_Online

• South Africa
• E-Learning Providers
• 1 - 100 Employee

• Co-Founder

  • Apr 2020 - Present

  SA's 1st online educational subscription-based video-on-demand platform currently for high school students in grades; 8-12, to stream or download classes on different subjects within the CAPS schooling curriculum. Available as an App for download on Apple iStore for iOS mobiles and Google Playstore for Android Android TV. SA's 1st online educational subscription-based video-on-demand platform currently for high school students in grades; 8-12, to stream or download classes on different subjects within the CAPS schooling curriculum. Available as an App for download on Apple iStore for iOS mobiles and Google Playstore for Android Android TV.



Posterscope

• Advertising Services
• 200 - 300 Employee

• Out of home media Strategist

  • Jul 2017 - Jun 2018

  After a few years, I was promoted to media strategist in the Posterscope business, responsible for handling key accounts in the business from, banking, motor industry, alcohol brands, insurance brands and telecommunication brands at a Sub Saharan Africa level. I was responsible for the following in my strategic role in the business, * Developing strategies for brands in various sectors in the business.*Handling client budgets and ensuring brand objectives were met with each media strategy.*Developing post-campaign analysis with each brand under my portfolio.*Doing competitor analysis for each brand under my portfolio and advising the clients on industry spend and trends. *Pitching for new business at a Posterscope and group level.*Maintaining and improving on business tools.*Maintaining and developing media owner relationships and client relationships.*Speaking and engaging in industry functions. *Maintaining and growing clients spend on a year to year bases. Show less

• Junior Out of home media planner

  • Feb 2015 - Jun 2017

  After my internship came to an end I was promoted to a Junior out of home planner role, I was responsible for handling a few key accounts in the Posterscope Business and responsibilities were, * Ensuring that all strategies and media plans met the Posterscope standard of work, ensuring that tools were being utilized in strategies.*Supporting Strategists with their accounts and ensuring that all deadlines are met with proposals.*Developing schedules for out of home strategies.*Improving on current business tools.*Assisting on new business pitches.*Tracking clients spend and advising on strategies.*Maintaining and developing media owner relationships and client relationships.*Campaign management.*Research and developing insights for brand strategies. Show less

• Internship

  • Feb 2014 - Jan 2015

  After graduating at Vega School of brand leadership my passion for Out of home lead to me interning at the largest global Out of Home specialist agency Posterscope. As an Intern, I was responsible for a number of things,* Providing general support to the Planners and Strategist with their day to day work.*Building and maintaining relationships with media partners and client.*Developing insights on Out of Home strategies.*Improving on current business tools.*Growing my understanding of industry tools and terminology. Show less



Vega School of Brand Leadership

• Brand Challenge

  • Jul 2013 - Aug 2013

  COMPANY: Constitution Hill (Gauteng Tourism) POSITION: BRAND Strategic planner (Brand challenge VEGA) PERIOD: 2013 RESPONSIBILITIES: • Creative strategy • Media campaigns • Brief: To make ConHill one of the most sought after business and leisure sites in South Africa COMPANY: Constitution Hill (Gauteng Tourism) POSITION: BRAND Strategic planner (Brand challenge VEGA) PERIOD: 2013 RESPONSIBILITIES: • Creative strategy • Media campaigns • Brief: To make ConHill one of the most sought after business and leisure sites in South Africa

• Brand Challenge

  • Jul 2012 - Aug 2012

  COMPANY: NEDBANK GROUP POSITION: BRAND Strategic planner (Brand challenge VEGA) PERIOD: 2012 RESPONSIBILITIES: • Creative strategy • Media campaigns • Repositioning NEDBANK in the minds of South African consumers NEDBANK is currently applying the strategy in their “Make things happen” campaign were they help you reach your goals COMPANY: NEDBANK GROUP POSITION: BRAND Strategic planner (Brand challenge VEGA) PERIOD: 2012 RESPONSIBILITIES: • Creative strategy • Media campaigns • Repositioning NEDBANK in the minds of South African consumers NEDBANK is currently applying the strategy in their “Make things happen” campaign were they help you reach your goals