Angela (Yi-Ning) Tseng
Product Management Assistant at MSI Computer (UK) Ltd.- Claim this Profile
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Mandarin Native or bilingual proficiency
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English Full professional proficiency
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Bio
Credentials
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The complete SQL bootcamp2022: Go from zero to hero
UdemyJun, 2022- Oct, 2024 -
Microsoft Power BI Destktop for Business Intelligence
UdemyMar, 2022- Oct, 2024 -
EF SET English Certificate 78/100 (C2 Proficient)
EF Standard English Test (EF SET)Jul, 2021- Oct, 2024 -
Google Analytics Individual Qualification
谷歌Jul, 2021- Oct, 2024
Experience
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MSI Computer (UK) Ltd.
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United Kingdom
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Computer Hardware Manufacturing
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1 - 100 Employee
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Product Management Assistant
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Oct 2021 - Present
Skill: Power BI Skill: Power BI
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Shopee
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Singapore
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Technology, Information and Internet
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700 & Above Employee
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Commercial Associate (Food Delivery-Marketing & Payment Processes)
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Jun 2019 - Jun 2021
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan.[project initiation and payment optimization]• Organised cross-functional communication and collaborated with 10+ departments, successfully launching a brand new food delivery service from scratch within 3 months.• Took the ownership in payment procedure initiation, working closely with BI and finance team to set up the vendor payment processes from scratch, including account closing, payment & Invoice processing, with 4000+ sellers' impact.• Acted as a key contact for vendors in payment section, resolving vendors' queries.• Took charge of vendor contract drafting.[Marketing campaign management and Performance analysis]• Strategised and executed marketing plans based on data analysis to fulfill the target including: DAU, conversion, order, GMV, P&L on Shopee food delivery.• Managed campaigns like Food Delivery Day by user / vendor segmentation, voucher scheme design and multi-channel marketing, achieving 60% of order growth on peak day.• Collaborated with the Marketing team to manage 10+ types of marketing tools including push notification, FB, IG, WOM, KOL live stream, direct emails and offline promotions.• Boosted organic traffic by 200% in 6 months by collaborating with technical PMs and graphic design team to improve the interface layout and overall user experience. • Created regular tracking spreadsheets and reports and analysed performance including shop efficiency, voucher conversion, user acquisition / retention and sales performance on a weekly basis.
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Category Management - Food and Beverage
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Apr 2019 - Jun 2019
• Conducted market research on the fresh food market by questionnaire survey to capture the market trend for potential business opportunities.• Strategised and executed marketing campaigns on flash sales to drive category growth.
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Worldpanel by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Account Executive
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Aug 2017 - Apr 2019
Kantar Worldpanel is the world-leading data, insights and consultancy company based on consumer panels technique. • Managed and provided marketing consulting services for 5+ global leading FMCG manufacturers.• Provided market insight and actionable marketing plan to solve clients' business issues by conducting new-loss-repeat / retention / gain and loss analysis.• Led the welfare committee of 15+ members from 4 subsidiaries to hold the Kantar group sport day and year-end party.
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KHS Musical Instruments
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Music
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1 - 100 Employee
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Research Intern
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Jul 2016 - Aug 2016
KHS is a global top musical instrument manufacturer. • Deep-dived into consumer needs in the guitar stand market by conducting questionnaire analysis and 9 in-depth interviews, facilitating the NPD process of Hercules Guitar Stand.• Defined actionable marketing strategy by analyzing the industry environment, current competitors and target customers.• Earned the outstanding intern scholarship. KHS is a global top musical instrument manufacturer. • Deep-dived into consumer needs in the guitar stand market by conducting questionnaire analysis and 9 in-depth interviews, facilitating the NPD process of Hercules Guitar Stand.• Defined actionable marketing strategy by analyzing the industry environment, current competitors and target customers.• Earned the outstanding intern scholarship.
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Marketing Intern
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Jan 2016 - Apr 2016
• Managed Weibo official account, enhancing the article views to 30,000 (compared to 500-1000 on average) by performance tracking and content designing.• Led and executed an offline lecture by organizing the timeline and liaised with stakeholders and partnership. • Managed Weibo official account, enhancing the article views to 30,000 (compared to 500-1000 on average) by performance tracking and content designing.• Led and executed an offline lecture by organizing the timeline and liaised with stakeholders and partnership.
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Education
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2015 - 2017
National Chengchi University
Master of Business Administration (MBA), GPA: 4.0/4.0 (Grade A) -
2011 - 2015
National Chengchi University
Bachelor of Arts (B.A.), Economics
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