Tsen-Waye Tay

Head of Content at Jom
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Contact Information
Location
Singapore, SG
Languages
  • Spanish Elementary proficiency
  • Chinese Limited working proficiency
  • English Native or bilingual proficiency

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Soohow Wong

An analytical, street smart communications professional who's well informed by her experiences in broadcast/print journalism and CSR. Tsen-Waye stands out for her strong sense of social justice in all that she does.

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Experience

    • Portugal
    • Retail
    • 1 - 100 Employee
    • Head of Content
      • Feb 2022 - Present

      The Head of Content is responsible for the daily operation of Jom. This involves working closely with collaborators, our heads of research and of visual culture and media, adjunct editors and Jom’s social media manager. I also manage the editorial calendar and pipeline, copy edit stories and work with management to develop content and marketing strategies. The Head of Content is responsible for the daily operation of Jom. This involves working closely with collaborators, our heads of research and of visual culture and media, adjunct editors and Jom’s social media manager. I also manage the editorial calendar and pipeline, copy edit stories and work with management to develop content and marketing strategies.

    • Singapore
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Editor
      • Mar 2021 - Jul 2021

      Hello. I am once again open to receiving pitches and story ideas from the community. Please e-mail me at thgnewsdesk@thehomeground.asia. Thank you, very much. And have a great day. Hello. I am once again open to receiving pitches and story ideas from the community. Please e-mail me at thgnewsdesk@thehomeground.asia. Thank you, very much. And have a great day.

    • Singapore
    • Non-profit Organizations
    • 1 - 100 Employee
    • Senior Development Producer
      • Jul 2017 - Dec 2020
    • Singapore
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Deputy Editor
      • Apr 2014 - May 2017

      Editor to team of Asia Pacific correspondents on International Desk Managed Myanmar elections coverage planning and execution Presenter on First Look Asia for daily segment on regional online news Editor to team of feature producers on First Look Asia Produce and report for features team on First Look Asia Editor to team of Asia Pacific correspondents on International Desk Managed Myanmar elections coverage planning and execution Presenter on First Look Asia for daily segment on regional online news Editor to team of feature producers on First Look Asia Produce and report for features team on First Look Asia

    • Communications and Volunteer Programme Management
      • Mar 2013 - Apr 2014

      Develop communications strategy and regular communications work, e.g. newsletter, blog, social media. Develop communications strategy and regular communications work, e.g. newsletter, blog, social media.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Ethical Trade Compliance Officer, AsiaPac
      • Jul 2010 - Aug 2011

      Executed Ethical Trade strategy and policy within the Asia Pacific ZoneWorked with auditors to review factory sites and improve working conditions for employees

    • Zone Values and PR Manager
      • Jan 2008 - Jul 2010

      Managed campaigns roll-out and all Values communications throughout APAC Zone, working closely with International team, company markets and franchisees.

    • Zone Communications Executive
      • Jun 2006 - Dec 2007

      Developed and manage internal communications activities, tools and channels, e.g. office meetings and weekly and bi-monthly newsletters, working closely with Global team and 14 markets in the region.

    • Singapore
    • Environmental Services
    • 1 - 100 Employee
    • Communications Manager
      • Feb 2005 - May 2006

      Handled all communications work including public and media relations. Developed and executed fundraising strategy and avenues. Wrote, designed and edited quarterly newsletter, which was sent out to corporate and government supporters, as well as educational institutions Handled all communications work including public and media relations. Developed and executed fundraising strategy and avenues. Wrote, designed and edited quarterly newsletter, which was sent out to corporate and government supporters, as well as educational institutions

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Reporter
      • Feb 2004 - Jan 2005

      Researching, interviewing, writing and reporting news stories and features for Today newspaper. Reporting beats included Education, Environment, Business, Home Affairs and Health. Researching, interviewing, writing and reporting news stories and features for Today newspaper. Reporting beats included Education, Environment, Business, Home Affairs and Health.

    • Thailand
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Intern, writer
      • Nov 2002 - Feb 2003

      Researched and wrote reviews and articles, including cover stories for I-S Magazine. Researched and wrote reviews and articles, including cover stories for I-S Magazine.

    • Staffing and Recruiting
    • Website Content Manager, Project Manager
      • May 2000 - Jan 2002

      Web consulting, editing, designing and production work for corporate clients. Web consulting, editing, designing and production work for corporate clients.

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Broadcast Journalist
      • Apr 1999 - Apr 2000

      • Reported, wrote, researched, produced and voiced daily radio news packages and features, and current affairs programmes. (Formally Newsradio 93.8) • Reported, wrote, researched, produced and voiced daily radio news packages and features, and current affairs programmes. (Formally Newsradio 93.8)

Education

  • University of Technology Sydney
    Bachelors in Journalism, Journalism
    2001 - 2003
  • Ngee Ann Polytechnic
    Diploma, Communication and Media Studies
    1996 - 1998

Community

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