Experience

Hedonia

• Israel
• Mental Health Care
• 1 - 100 Employee

• Marketing Director

  • May 2023 - Present



Apollo SE

• Israel
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Co-Founder and CEO

  • Mar 2022 - May 2023



Hod Energy

• Israel
• Solar Electric Power Generation

• Co-Founder and CMO

  • Dec 2020 - Mar 2022

  Hod Energy is an Israeli industry leader in the solar and battery systems engineering niche. Our company focuses on advanced construction and electrical planning & design of PV and Battery systems which allow EPC companies and renewable energy entrepreneurs to construct and maintain long-term, sustainable systems, reducing construction faults to a minimum and increasing the potential and efficiency of their solar system. Our core verticals are: - Advanced roofs measurements solutions - Photovoltaic systems planning - Battery systems planning - Electrical Planning - Project accompaniment - Project Management Our engineers are experienced with on-site, practical PV systems construction, which allows us to focus on quality planning that takes into consideration the differences between the theoretical and practical situation in the field which saves time and money spent on planning mistakes. Show less



Squareloot

• Israel
• Advertising Services
• 1 - 100 Employee

• Co-Founder and CEO

  • Jan 2018 - Dec 2021

  SquareLoot is a boutique marketing & growth boutique, focused on helping companies build better products, gain traction, and improve sales, revenue and ROAS. Our core verticals are: - eCommerce - B2B SaaS - Mobile Apps & Games Our clients typically see results such as an increase in paid campaign conversion rates by 108%, reducing customer acquisition costs by over 50%, and growing Social Media engagement by 55% within 1-3 months of working with us. Key achievements: >> Managing product-market-fit testing for a new business unit in an existing startup, resulting in securing a Round A funding of $5M >> Building a go-to-market-strategy for a B2C utility brand, facilitating the closing of a $2M seed round >> Planning, executing and managing the entire go-to-market strategy and finding product-market-fit of a global B2B brand, resulting in thousands of signups and the hiring of an internal team >> Improving an eCommerce brand's ROAS by over 108% within 2 months of working together >> Reducing CAC of a mass-market B2C product (US) by over 80% while growing overall signups by over 250% within 2 months >> Improving sign-up ratio of a B2B marketplace by over 60% within 1 month, and scaling budgets by 5x >> Managing the hiring and training process of top-tier marketers for multiple clients, building entire in-house marketing departments Show less



Tacticsoft Ltd

• Israel
• Computer Games
• 1 - 100 Employee

• Chief Marketing Officer

  • Jul 2016 - Feb 2018

  Tacticsoft is an independent game development studio dedicated to the creation of a new generation of high-quality games. As CMO, I was in charge of User Acquisition, Marketing plans and Roadmaps, Viral Game Features, Strategy, Analytics, Branding, Engagement, Support and more. Responsibilities include: - Mobile & Web User Acquisition - Virality & ASO - Engagement & Community Management - Support & VIP - Monetization & Promotions - Analytics - Business Development - Branding & SEO - Project Management Achievements include: - Launching "Battle Dawn: Earth Arena" and growing Alpha users to over 2,000 active users - Growing "Super-Mechs" user-base to over 20M players including getting the game featured on iTunes and Google Ads 4 times, within 1 year. - Working with top Youtubers to secure coverage for "Super Mechs", gaining millions of downloads Show less



ASODragon

• Technology, Information and Internet
• 1 - 100 Employee

• Founder, Head of Marketing & Sales

  • Mar 2015 - Jun 2016

  ASODragon is an ASO SaaS platform that provide app marketers tools to optimize their app store pages in order to increase their organic traffic and user acquisition conversion rates, Key achievements: - Designed the product's marketing flows and user experience - Helped to define the different ASO features that will increase user experience, provide value and create traction - Managed the entire client sales strategies and funnels to achieve client growth - Acted as the account manager for our key clients, helping them reach better results and sign on yearly deals with the company. Show less



Win.com

• Tel-Aviv

• Head of Mobile Marketing

  • Jan 2014 - Jan 2015

  Mobile UA Strategy Planning and Management, Business Development - Negotiating IOs and Maintaining Partners Relations. Win.com is a social casino studio, leveraging art and science to build experiences enjoyed by millions of users. As Head of Mobile Marketing, I was in charge of Mobile user Acquisition, Marketing plans and Roadmaps, Viral Game Features, Strategy and Analytics. Lead all mobile marketing activities, including launching new titles, reaching top positions on iOS in 8 different territories, and grow the main game's revenues to over $40k/day. Key achievements include: - Managing a yearly budget of over $1M USD - Growing "Slots Craze" daily revenues to over $40k/day while maintaining an ROI-positive advertising budget - Achieving a top-3 global ranking on the iOS appstore in multiple countries through a combination of paid advertising and ASO efforts Show less



Spiral Solutions

• Israel
• Technology, Information and Internet
• 100 - 200 Employee

• Senior PPC Manager

  • Mar 2012 - Dec 2013

  Senior Facebook and Google PPC Manager Senior Facebook and Google PPC Manager



OBOption.com

• Financial Services
• 1 - 100 Employee

• PPC Team Leader and Marketing Assistant

  • May 2011 - Mar 2012



Forexyard

• Senior PPC Team Leader in FX Yard

  • Jan 2010 - May 2011



mySupermarket

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• PPC Account Manager

  • May 2008 - Dec 2009



WPT

• SEM

  • May 2005 - Jan 2008