Tryphena Liau

Founder & Managing Director at ZERORANGE HEALTHCARE
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Contact Information
us****@****om
(386) 825-5501
Location
Petaling Jaya, Selangor, Malaysia, MY

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Prabhuram Krishnan

I worked with Tryphena when I first joined GSK. What's unique about Tryphena is that she was very keen on Medical and Marketing collaborating effectively and worked hard to make that happen. She's the sort of person who thinks Win-Win and made us feel part of the team. We found that her sharp thinking and business acumen coupled with her people-focused nature made her a great partner to work with. She is definitely destined for even bigger roles ahead!

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Experience

    • Malaysia
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Founder & Managing Director
      • Jan 2020 - Present

    • Commercial Director
      • Feb 2019 - Present

      Inspired by the vast opportunities and challenges in the healthcare environment, and various unmet needs in the healthcare industry, ZeroRange Healthcare's mission is to partner with clients, Healthcare Professionals and/or patients to develop and provide novel and engaging healthcare solutions and services which are patient centric, in order to improve the quality of life of those we serve. We are a passionate team of healthcare experts who believe in serving humanity better by solving problems or overcoming challenges through providing solutions. In doing so, we hope to make the world a better place to live in by creating a positive impact through our work. Our healthcare services and solutions:1. Outsourced Team (OT): sales, marketing, market access, patient counselling services (e.g. diet/nutrition, disease management) 2. Exclusive Product Promotion (EPP): product registration, formulation of marketing plans, sales force team set up, regulatory and medical affairs management3. Strategic Project Consultancy (SPC): strategic planning and implementation, organisational training and development, feasibility/master planning and development, management consultancy, project management, business intelligence & analytics, market access, medical affairs, regulatory affairs, marketing and sales support 4. Patient Education, Engagement and Support Program (PEESP): workshops, education & engagement activities, patient counselling services, customised programs etc.5. Digital Health Solutions (DHS): health apps, social media engagement and management, Healthcare Professional/patient/consumer portal, online health coaching, tailored patient/loyalty program management etc.Find out more about us at http://www.zerorangehealthcare.com Show less

    • Pharmaceutical Consultant
      • Sep 2018 - Present
    • Denmark
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Head of Marketing & Commercial Effectiveness; Head of Market Access & Public Affairs, MSB
      • Jan 2017 - Aug 2018

      Pharmaceuticals, main therapy areas include diabetes, haemophilia, growth hormone and hormone replacement. Part of Novo Nordisk Malaysia, Singapore & Brunei (MSB) Leadership & Management Team, lead the Marketing & Commercial Effectiveness (MCE) and Market Access & Public Affairs (MAPA) teams in developing key strategies and driving effective execution to ensure optimisation of brand and portfolio management, while ensuring optimisation of market/patient access supported by value communication, health economics concepts, pricing and contracting etc. through effective customer relationship management and strong cross-functional collaborations. In charge and responsible of the unit's P&L, team leadership, people management & development and career progression of MCE & MAPA teams. Show less

    • Head of Marketing, Malaysia, Singapore & Brunei; Interim Head of Sales (MY/BN)
      • Dec 2015 - Dec 2016

      Pharmaceuticals, main therapy area of focus is diabetes.Part of Novo Nordisk Malaysia, Singapore & Brunei (MSB) Leadership & Management Team, lead the marketing organization for MSB, in charge and responsible of marketing units P&L, responsible to develop and execute diabetes marketing strategies, drive annual budget/brand planning process, initiate quantitative and qualitative market research projects as part of strategic planning development, drive commercial effectiveness strategy and execution, develop and implement new product launch plan and prepare organization readiness for product launches etc., lead and coach team (within and across functional area), people management & development and career progression of marketing team. Interim Head of Sales for Diabetes (Malaysia & Brunei) from Oct-Dec 2016 Show less

    • Italy
    • Advertising Services
    • Country Manager, Malaysia
      • Feb 2015 - Dec 2015

      Pharmaceuticals, main therapy areas include dermatology & thrombosis. Part of LEO Pharma South Asia leadership & management team, heading LEO Pharma Malaysia, in charge and responsible of Country P&L and governance, leading strategic brand direction, business development, investment and resources allocation, driving sales deliveries and sales/marketing execution, new product planning/launches, inventory management, oversee regulatory/medical support, third parties management, team leadership, people management & development and career progression of Country sales & marketing/non sales team. Show less

    • Switzerland
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Franchise Head, Primary Care, Malaysia & Brunei
      • Jan 2013 - Dec 2014

      Pharmaceuticals, main therapy areas include hypertension, diabetes, respiratory, osteoporosis & pain, established medicines. Part of Novartis leadership & management team, in charge and responsible of Primary Care Franchise P&L, leading strategic brand direction, investment and resources allocation, driving sales deliveries and marketing execution, new product launches, team leadership, people management & development and career progression of Primary Care sales & marketing team.

    • Head of Mass Market, Malaysia & Brunei
      • Aug 2012 - Dec 2012

      Pharmaceuticals, main therapy areas include hypertension, diabetes and Sandoz branded generics.Part of Novartis leadership & management team, in charge and responsible of Business Unit P&L, leading strategic brand direction, investment and resources allocation, driving sales deliveries and marketing execution, new product launches, team leadership, people management & development and career progression of Mass Market sales & marketing team.

    • United States
    • Investment Management
    • Marketing Director, Malaysia & Brunei
      • May 2011 - Jul 2012

      Pharmaceuticals, main therapy areas include respiratory, anti-infectives, allergy, urology, thrombosis, cardiovascular & metabolism, branded generics, neurology, psychiatry, osteoporosis etc.Part of GSK leadership & management team, in charge and responsible of entire GSK Pharmaceuticals range, leading strategic brand direction and driving marketing execution, new product launches, team leadership, people management & development and career progression of Pharmaceuticals marketing team.

    • Business Unit Head/Business Unit Director, Malaysia & Brunei
      • Jan 2009 - Apr 2011

      Pharmaceuticals, main therapy areas include diabetes, thrombosis, anti-infectives, hepatitis, urology, branded generics, etc.Part of GSK leadership & management team, in charge and responsible of Business Unit P&L, leading strategic brand direction, investment and resources allocation, driving sales deliveries and marketing execution, new product launches, team leadership, people management & development and career progression of MetaPlus sales, marketing & training team.

    • Senior Product Manager/Group Product Manager/Marketing Manager
      • Feb 2005 - Dec 2008

      Pharmaceuticals, main therapy areas include diabetes, thrombosis, anti-infectives, hepatitis & urology

    • Events Services
    • 1 - 100 Employee
    • Product Manager
      • Apr 2001 - Feb 2005

      Pharmaceuticals, main therapy area include hyperlipidemia; work closely with hypertension team Pharmaceuticals, main therapy area include hyperlipidemia; work closely with hypertension team

    • United Kingdom
    • Financial Services
    • Associate Product Manager
      • Apr 1999 - Mar 2001

      Vaccines, main disease prevention areas include hepatitis/chicken pox/flu, etc. Vaccines, main disease prevention areas include hepatitis/chicken pox/flu, etc.

    • Switzerland
    • Biotechnology Research
    • 700 & Above Employee
    • Product Specialist
      • Jul 1997 - Mar 1999

      Pharmaceuticals, main therapy areas include hepatitis, immunology/transplant, nephrology, dermatology, etc. Pharmaceuticals, main therapy areas include hepatitis, immunology/transplant, nephrology, dermatology, etc.

Education

  • Universiti Putra Malaysia
    Master of Veterinary Medicine, Veterinary Medicine
    1996 - 1997
  • Kaytee Avian Research Centre, Chilton, Wisconsin, USA
    1997 - 1997
  • Universiti Pertanian Malaysia
    Doctor of Veterinary Medicine, Veterinary Medicine
    1991 - 1996
  • University of Melbourne
    1994 - 1994

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