Trupti Patil-Aswale

Online Marketing Manager at Perform Better
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Contact Information
Location
DE
Languages
  • English Full professional proficiency
  • Hindi Full professional proficiency
  • Marathi Native or bilingual proficiency
  • German Professional working proficiency

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Julian Mau

Trupti looks after Australia Westpac Banking "Credit Cards Collection" system. She produces good quality detailed reports on Tallyman (an Experian Decision Analytics Collection product) System performance & Daily error status. Besides managing the Tallyman system documentation she also assisting my 6-monthly User Access Revalidation (UAR) process.

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Credentials

  • telc Deutsch B2
    telc GmbH - The European Language Certificates
    Sep, 2020
    - Sep, 2024
  • Machine Learning with Python - Level 1
    IBM
    Oct, 2019
    - Sep, 2024
  • IBM Blockchain Essentials V2
    IBM
    Sep, 2019
    - Sep, 2024
  • Python for Data Science
    IBM
    Sep, 2019
    - Sep, 2024
  • Google Analytics - Double Your Conversions with No Extra Cost
    Udemy
    Aug, 2019
    - Sep, 2024
  • Digital Unlocked Certification by Google - The online marketing fundamentals
    Indian School of Business

Experience

    • United Kingdom
    • Advertising Services
    • Online Marketing Manager
      • Apr 2021 - Present
    • Germany
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Online Marketing Specialist E-Commerce
      • Oct 2020 - Mar 2021

      Responsible for increasing the visibility of Online Shop across Google & other search networks - Conceptualization & management of Paid Search campaigns (Search, Shopping, Display) - Implementation of On-Page, Off-Page & Technical SEO - Performance management with Google Analytics & Google Tag Manager Responsible for increasing the visibility of Online Shop across Google & other search networks - Conceptualization & management of Paid Search campaigns (Search, Shopping, Display) - Implementation of On-Page, Off-Page & Technical SEO - Performance management with Google Analytics & Google Tag Manager

    • Education Administration Programs
    • 100 - 200 Employee
    • Assistant Marketing Manager
      • Apr 2018 - May 2019

      Responsible for the marketing of an e-product: - Market research and competitor analysis - Definition of product features and pricing - Revised the product website to make it more user & SEO friendly - Introduction of new blogs and informative webinar series - Implementation of Google AdWords and Facebook marketing campaigns - Introduction of a new method of product promotion - through informative videos - Implementation of drip marketing campaigns Achievements: - Achieved total turnover of 54.000 € with a marketing budget of 6.000 € - 30% increase in web traffic and lead generations - 15% increase in lead conversion Tools Used: Google AdWords, Google Analytics, Leadsquared (Marketing Automation CRM), Social Media Marketing, Design & Wireframing Show less

    • India
    • Information Technology & Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Apr 2017 - May 2017

      Developed digital marketing strategy for promotion of an e-commerce website: - Execution of the initial phase of implementation such as the execution of a campaign via Google AdWords, Facebook - Performed On-Page SEO, Off-Page SEO, Technical SEO Developed digital marketing strategy for promotion of an e-commerce website: - Execution of the initial phase of implementation such as the execution of a campaign via Google AdWords, Facebook - Performed On-Page SEO, Off-Page SEO, Technical SEO

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • Application Developer
      • Jul 2013 - May 2016

      Support & maintenance of the credit card collection system for an Australian bank: - Project planning and execution of the complete project cycle in a given time frame - Mentoring of new employees and their training for the project - Upgraded web-based applications for the Tallyman credit card collection system - Expansion of the vendor database with the addition of 7 new vendors in the Tallyman application - Managing the automation process of manually generated daily performance reports Achievements : - Enhancement of overnight batch performance by 15% - Increased efficiency in report preparation Tools Used: Control M scheduling software, Tallyman, Remedy Incident Management, WebSphere Application Server Show less

Education

  • Indian Institute of Management, Kozhikode
    PGDM, Marketing
    2016 - 2018
  • College of Engineering Pune
    Engineer’s Degree, Information Technology
    2009 - 2013
  • Vivekanad College Kolhapur
    2007 - 2009
  • Jawahar Navodaya Vidyalaya Kagal
    High School
    2002 - 2007

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