Experience

Native Shoes

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Footwear Designer & Developer

  • Feb 2019 - Present



Power Footwear

• Sporting Goods Manufacturing
• 1 - 100 Employee

• Senior Footwear Designer & Developer

  • Jan 2015 - Jan 2019

  Running category lead - In charge of research, creative direction, strategic line building, design and development of running products. Restructured the Running category into relevant product silos and expanded the range of premium level products. Key responsibilities • Trend forecasting and market research. • Exploration of new materials, technologies and manufacturing processes. • Linebuild and product design strategy based on product silos, consumer profiles, technical design features and price targets. • Concept development and refinement • Technical drawing and specifications // Colour and material selection • Upper patterns and pullovers revisions // Outsole blueprints and woodcut revisions. • Communication with factories overseas for development, sample making, material sourcing and testing. • Travel to China for product development of all footwear categories. Other responsibilities • Market assessments. Traveled to Chile, Thailand and Malaysia to gather customer and market insights to share with the Product and Marketing teams back in Toronto. • Product presentations of Power’s entire footwear collection to Regional Company & Merchandising, Buyers, Key wholesale accounts attending LATAM sales meetings in Chile. • Occasional design projects in other categories (Lifestyle, Walking, Training and Outdoor) Show less



Freelance

• Footwear Designer

  • Jun 2012 - Dec 2014



Peak Sport

• Los Angeles, CA

• Footwear Designer

  • Nov 2010 - May 2012

  - Designed player exclusive and inline products for multiple performance footwear categories : basketball, running and training. - Covered all aspects of the design and development process, from strategic product planning to pattern correction and material selection. - Traveled to China to visit PEAK factories and oversee sampling and production. - Established a relationship with PEAK China counterparts and international partners to provide insight into the US market, share trends and product opportunities. - Worked closely with NBA players to gain athlete insight which helped drive design and player products. - Provided graphic design work including player logos, store graphics and apparel artwork. Show less



New Balance

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Design Intern | Court & Training

  • Jul 2010 - Oct 2010

  - Designed an original upper for the NB8500, an SMU project for DSG. - Worked with the product manager, strategic business unit and product developers to bring this model to retail. - Supported the Design team with colorway iterations, concept and ideation sketches, quick specs and renderings for Concept Debut meetings. - Designed an original upper for the NB8500, an SMU project for DSG. - Worked with the product manager, strategic business unit and product developers to bring this model to retail. - Supported the Design team with colorway iterations, concept and ideation sketches, quick specs and renderings for Concept Debut meetings.