Experience

LIBÉ

• Vietnam
• Apparel & Fashion
• 1 - 100 Employee

• Marketing Lead

  • Nov 2017 - Present

  - Develop and implement product marketing plan in consistency and at scale in Vietnam local market - Maintain a competitive media spend by channel, constantly review media plan to ensure budget is optimized with the best media executions and objectives are met - Constantly explore digital and social media platforms to create omni-channel strategy to expand reach - Direct responsibility and accountability on building budget plans - Responsible for accurate and timely phasing of advertising & promotional spend management - Developing ideas and managing projects about in-store events and other trade MKT activities - Communicate the upcoming activities and marketing initiatives to the Retail team and other related departments in a regular and timely manner to make sure that the plans are successfully executed Show less



DNA Experience Consulting

• Vietnam
• Business Consulting and Services
• 1 - 100 Employee

• Senior Content Writer

  • Aug 2014 - Nov 2017

  Develop social content, monitor and implement social new trends, plan content strategy & media channels in the communication plan Develop social content, monitor and implement social new trends, plan content strategy & media channels in the communication plan



Ogilvy Vietnam

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Account Intern

  • Feb 2014 - May 2014

  Support Account team in managing fan page content (OMO, Dutch Lady Vietnam), online contest and media performance under given direction Support in proposal development for Friso, OMO Translating Press Release and other documents Supporting press conference and brand’s event for Canon, WD, Visa, Ford… Other assigned tasks at need Support Account team in managing fan page content (OMO, Dutch Lady Vietnam), online contest and media performance under given direction Support in proposal development for Friso, OMO Translating Press Release and other documents Supporting press conference and brand’s event for Canon, WD, Visa, Ford… Other assigned tasks at need



Yatch Magazine Vietnam

• Yacht Magazine

• Translating Assistant

  • Mar 2010 - May 2010

  Assiting in article translating from English to Vietnamese, check out the grammar and specialized language Assiting in article translating from English to Vietnamese, check out the grammar and specialized language