Truc Nguyen

Insights Analyst at Loyalty NZ
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Contact Information
us****@****om
(386) 825-5501
Location
Auckland, Auckland, New Zealand, NZ

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Credentials

  • Advanced SAS Programming Techniques
    SAS
    Mar, 2023
    - Oct, 2024
  • SAS Macro Language
    SAS
    Feb, 2023
    - Oct, 2024
  • Data Analytics Methods For Marketing
    Facebook Advertising
    Mar, 2022
    - Oct, 2024
  • SQL using SAS
    SAS
    Mar, 2022
    - Oct, 2024
  • Data Analysis in Power BI
    Udemy Academy
    Jan, 2022
    - Oct, 2024
  • Statistics with SAS
    SAS
    Jan, 2022
    - Oct, 2024
  • SAS For Programmer
    SAS
    Nov, 2021
    - Oct, 2024
  • IBM Data Analytics with Excel and R Professional Certificate
    IBM
    Oct, 2021
    - Oct, 2024
  • Data Analysis with R
    IBM
    Sep, 2021
    - Oct, 2024
  • Google Data Analytics Professional Certificate (8 courses)
    Google
    Jul, 2021
    - Oct, 2024
  • SEMrush SEO Toolkit Exam
    SEMrush Academy
    Mar, 2020
    - Oct, 2024
  • Google Ads Search
    Google academy
    May, 2019
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    May, 2019
    - Oct, 2024
  • Google Ads Display
    Google
    Apr, 2019
    - Oct, 2024

Experience

  • Loyalty NZ
    • New Zealand
    • Advertising Services
    • 100 - 200 Employee
    • Insights Analyst
      • May 2022 - Present

      - Extracting, analysing, and presenting data within the requested timeframes and according to agreed specifications. - Working with Client Marketing teams to develop customer targeting solutions, prepare mail files and conduct post campaign analysis. - Undertake ad-hoc database queries and analysis projects. - Create and derive reports that can be run regularly for clients - Works with the wider Data and Technology team to productionise outputs and integrate them into standard data tools. Show less

  • ATC New Zealand
    • Education Administration Programs
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Mar 2020 - May 2022

      - Performed marketing analysis and A/B testing to reach the right audience with the right message, colours, and styles on digital channels. - Developed marketing campaigns, created marketing plans and budgets based on historical data. - Managed multiple Google Ads accounts, social media accounts, and Facebook Business Manager. - Implemented SEO, and created new web pages and articles to increase user traffic. - Compiled data from multiple sources, and cleaned data in Excel, Power BI, or R before analysing data to explore patterns, trends, and variable relationships. - Visualised data and created interactive reports using Power BI or Data Studio to share with stakeholders. Show less

  • ACT Safety Ltd.
    • Auckland, New Zealand
    • Digital Marketer
      • Oct 2019 - Feb 2020

      - Identified, analysed, and executed new and potential services, markets, and advertising opportunities. - Collected and analysed data on multiple digital marketing channels. - Built reports that interpret user behaviours, market opportunities, marketing results, and trends. - Developed campaigns on Google Ads, SEO, and social media to gain conversions. - Identified, analysed, and executed new and potential services, markets, and advertising opportunities. - Collected and analysed data on multiple digital marketing channels. - Built reports that interpret user behaviours, market opportunities, marketing results, and trends. - Developed campaigns on Google Ads, SEO, and social media to gain conversions.

Education

  • Auckland University of Technology
    Master's degree, Analytics
    2023 -
  • NZIE (New Zealand Institute of Education)
    Graduate Diploma (Level 7), Digital Marketing
    2018 - 2019
  • University of Economics and Law
    Bachelor of Business Administration - BBA, Business Administration and Management, General
    2007 - 2011

Community

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