Michelle Truax
Senior Promotions Producer at KMSP-TV- Claim this Profile
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Experience
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KMSP-TV
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Senior Promotions Producer
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Feb 2020 - Present
- Bring the FOX 9 and FOX 9+ brands to life through creative writing, directing, shooting/lighting, and editing - Work closely with the sales team and clients to execute targeted commercials and digital ads that embody their brand - Collaborate with the news team to create story-specific and imaginative promos that connect with viewers - Bring the FOX 9 and FOX 9+ brands to life through creative writing, directing, shooting/lighting, and editing - Work closely with the sales team and clients to execute targeted commercials and digital ads that embody their brand - Collaborate with the news team to create story-specific and imaginative promos that connect with viewers
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Duluth News Tribune
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Newspaper Publishing
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1 - 100 Employee
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Multimedia Producer
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Mar 2017 - Aug 2019
- Wrote, directed, shot, and edited all promotional video projects for Duluth Media Group (Duluth.com, Duluth News Tribune, and The Woman Today Magazine) - Worked directly with clients, from concept to completion, to create effective advertisements on web and TV platforms - Managed all content on Duluth.com website and social media sites – over 7,000 followers on Facebook and Instagram - Developed and monitored new strategies for print and digital sponsored content on Duluth Media Group platforms
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WDIO/WIRT-TV
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Producer
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May 2014 - Mar 2017
- Arranged content for two-hour, weekday morning newscast - Researched and rewrote AP wire copy, news releases, compelling teases on deadline - Timed newscast and led production team/talent - Curated engaging in-studio guest segments - Coordinated live remote shoots - Updated website and social media content – over 70,000 followers on Facebook and Twitter - Arranged content for two-hour, weekday morning newscast - Researched and rewrote AP wire copy, news releases, compelling teases on deadline - Timed newscast and led production team/talent - Curated engaging in-studio guest segments - Coordinated live remote shoots - Updated website and social media content – over 70,000 followers on Facebook and Twitter
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Erbert and Gerbert's Sandwich Shop
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Restaurants
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Marketing Manager
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Aug 2011 - May 2014
- Arranged and led promotional meetings with area businesses - Developed innovative social media marketing strategies - Handled donations and catering inquiries - Assisted General Manager with scheduling, interviews, and employee training - Arranged and led promotional meetings with area businesses - Developed innovative social media marketing strategies - Handled donations and catering inquiries - Assisted General Manager with scheduling, interviews, and employee training
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Public Relations Manager
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Nov 2012 - Jan 2014
- Created, designed, and implemented comprehensive print and digital marketing plans for department- Managed promotional budget for academic year - Wrote and delivered press releases for upcoming events
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Editing & Equipment Room Manager
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Aug 2012 - Jan 2014
- Instructed video editing classes- Controlled equipment inventory and checkouts to students- Trained students on audio/visual equipment and techniques
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Production Technician
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Sep 2008 - May 2011
- Operated studio equipment and graphics during newscasts - Trained employees on cameras, graphics, and floor directing - Operated studio equipment and graphics during newscasts - Trained employees on cameras, graphics, and floor directing
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Taco John's International, Inc.
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Restaurants
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1 - 100 Employee
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Shift Manager
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Sep 2005 - May 2011
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Production Assistant
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Oct 2010 - Oct 2010
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Education
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St. Cloud State University
Bachelor of Arts (B.A.), Film Studies -
Lake Superior College
Associate of Arts (A.A.), Liberal Arts and Sciences/Liberal Studies -
Lake Superior College
Media Studies and Production Diploma