Michelle Truax

Senior Promotions Producer at KMSP-TV
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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Senior Promotions Producer
      • Feb 2020 - Present

      - Bring the FOX 9 and FOX 9+ brands to life through creative writing, directing, shooting/lighting, and editing - Work closely with the sales team and clients to execute targeted commercials and digital ads that embody their brand - Collaborate with the news team to create story-specific and imaginative promos that connect with viewers - Bring the FOX 9 and FOX 9+ brands to life through creative writing, directing, shooting/lighting, and editing - Work closely with the sales team and clients to execute targeted commercials and digital ads that embody their brand - Collaborate with the news team to create story-specific and imaginative promos that connect with viewers

    • Newspaper Publishing
    • 1 - 100 Employee
    • Multimedia Producer
      • Mar 2017 - Aug 2019

      - Wrote, directed, shot, and edited all promotional video projects for Duluth Media Group (Duluth.com, Duluth News Tribune, and The Woman Today Magazine) - Worked directly with clients, from concept to completion, to create effective advertisements on web and TV platforms - Managed all content on Duluth.com website and social media sites – over 7,000 followers on Facebook and Instagram - Developed and monitored new strategies for print and digital sponsored content on Duluth Media Group platforms

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Producer
      • May 2014 - Mar 2017

      - Arranged content for two-hour, weekday morning newscast - Researched and rewrote AP wire copy, news releases, compelling teases on deadline - Timed newscast and led production team/talent - Curated engaging in-studio guest segments - Coordinated live remote shoots - Updated website and social media content – over 70,000 followers on Facebook and Twitter - Arranged content for two-hour, weekday morning newscast - Researched and rewrote AP wire copy, news releases, compelling teases on deadline - Timed newscast and led production team/talent - Curated engaging in-studio guest segments - Coordinated live remote shoots - Updated website and social media content – over 70,000 followers on Facebook and Twitter

    • Marketing Manager
      • Aug 2011 - May 2014

      - Arranged and led promotional meetings with area businesses - Developed innovative social media marketing strategies - Handled donations and catering inquiries - Assisted General Manager with scheduling, interviews, and employee training - Arranged and led promotional meetings with area businesses - Developed innovative social media marketing strategies - Handled donations and catering inquiries - Assisted General Manager with scheduling, interviews, and employee training

    • Public Relations Manager
      • Nov 2012 - Jan 2014

      - Created, designed, and implemented comprehensive print and digital marketing plans for department- Managed promotional budget for academic year - Wrote and delivered press releases for upcoming events

    • Editing & Equipment Room Manager
      • Aug 2012 - Jan 2014

      - Instructed video editing classes- Controlled equipment inventory and checkouts to students- Trained students on audio/visual equipment and techniques

    • Production Technician
      • Sep 2008 - May 2011

      - Operated studio equipment and graphics during newscasts - Trained employees on cameras, graphics, and floor directing - Operated studio equipment and graphics during newscasts - Trained employees on cameras, graphics, and floor directing

    • Restaurants
    • 1 - 100 Employee
    • Shift Manager
      • Sep 2005 - May 2011
    • Production Assistant
      • Oct 2010 - Oct 2010

Education

  • St. Cloud State University
    Bachelor of Arts (B.A.), Film Studies
    2011 - 2013
  • Lake Superior College
    Associate of Arts (A.A.), Liberal Arts and Sciences/Liberal Studies
    2009 - 2011
  • Lake Superior College
    Media Studies and Production Diploma
    2008 - 2009

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