Experience

Greenhouse Megastore

• United States
• Retail
• 1 - 100 Employee

• Sales & Customer Service Director

  • Sep 2016 - Present



Alliance CF

• Eagle River, AK

• Communications Director

  • Jul 2014 - Jul 2016

  Supervised, managed, and mentored Communication Department staff including evaluating performances, interviewing, hiring new staff, and training. Responsible for every aspect of the user/guest online experience from website UI navigation to social media management (website, Facebook, Twitter, Instagram, Vimeo videos, blog, etc.). Social media focused. Increased social media followers by over 300%. Created interactive user experiences promoting a sense of community among users. Responsible for scheduling, content writing, and social media buys. Established corporate standards for all communications and marketing. Created weekly HTML email (MailChimp & Constant Contact) highlighting organization events and notifications. Created, implemented, and managed corporate marketing budget including advertising schedule and media buys. Created and executed integrated community event marketing plans including ad buys, social media buys, press releases, and community mailers. Identified and implemented all R&D projects ensuring the organization was using the best media tool to connect with the local community. Project manager and designer for corporate website including vision casting, budget, creative, UI navigation, and content. Rebranded organization including new logo, print collateral, building signage, and website/social media update. Show less



BelPres

• Bellevue, WA

• Communications Director

  • Oct 2006 - Jul 2014

  5th largest Presbyterian church in U.S. | over 6,000 members | over 100 employees Supervised, managed, and mentored staff of seven including evaluating performances, interviewing, hiring new staff, and training. Responsible for every aspect of the user/guest online experience from website UI navigation to social media management (website, Facebook, Twitter, Instagram, Vimeo videos, blog, etc.). Created, implemented, and managed corporate advertising schedule and budget. Supported marketing and communication for nine departments. Social media focused. Created interactive user experiences promoting a sense of community among users. Created and served as editor for a monthly, 32-page, full color corporate magazine, The Messenger. Established corporate standards for all communications and marketing. Identified and implemented all R&D projects ensuring the organization was using the best media tool to connect with the local community. Project manager and designer for corporate website including vision casting, budget, creative, UI navigation, and content. Created weekly HTML email (Constant Contact) highlighting corporate events to over 7,250 subscribers. Rebranded organization including new logo, print collateral, building signage, and website/social media update. Show less



Puget Sound Energy

• United States
• Utilities
• 700 & Above Employee

• Marketing Manager

  • 2004 - 2006

  Local natural gas & electric utility with over 2 million customers in Seattle area Strategically planned, secured, and implemented various marketing media, delivering energy efficient messages to 2 million customers through direct mail, web, radio, newsletters, and print advertising. Developed and executed marketing programs that aligned with the overall corporate marketing message. Tightly collaborated with Program Managers in program execution and refinement. Built Return on Investment models tracking performance of programs against these models making adjustments & improvements to maximize the marketing trend and ROI. Managed relationships with external agencies in media planning, creative design, and retail marketing. Created message strategies that effectively positioned energy efficiency products in the marketplace appealing to current and future customer interests. Supported tradeshow activities; product presentation, booth appearance and layout, and promotions. Developed and implemented promotional programs. Defined product lines and ranges to capitalize on opportunities within various markets and segments. Recommended design and edited marketing material. Award recipient of the 2006 ENERGY STAR Excellence in Energy Efficiency Program Delivery and the Puget Sound Energy POWER Award for outstanding contribution to the PSE community. Show less