Category Manager

• Apr 2017 - Present

• Leads and grows the total Grocery category handling multiple brands related to food and household • Develops and implements category strategies together with the analysis of industry, category and consumer trends and insights • Helps deliver category and sales objectives through initiatives across multiple areas such as in-store display & merchandising, assortment and pricing, and in-store and/or digital marketing communications, programs, and activities • Builds existing and new supplier partnerships and identifies growth opportunities for the brands • Collaborates with multiple departments to ensure end-to-end execution of plans and projects, including Marketing, Warehouse & Logistics, Sales, Quality Assurance, and Regulatory, to grow the category. • Since 2020, handles dual role, inclusive of business development by managing and expanding corporate clients and fostering strong collaborations • Supports the development, implementation, and enhancement of the ecommerce platform and omni-channel experience through working with a cross functional team

Executive, Assortment & Space Optimisation, Retail Vertical

• Jan 2016 - Mar 2017

• Handles client servicing, client trainings, presentations, outsourcing & consulting, and day to day operations, among others of the combined business unit – Retailer Vertical – Assortment & Space Optimisation• Provides client servicing and support on technical aspects and optimization of Spaceman, a space management software for designing planograms• Builds expertise and conducts technical training for clients on the Spaceman software• Implements and monitors category and total business management workshops • Handles and leads the team planogram outsourcing projects for clients, from product database building to planogram design and analysis• Business development through providing various solutions offered by the company related to the client needs• Builds and strengthens relationships with manufacturer and retail clients through continuous engagement and client servicing• Handles reports and value-adding presentations to clients, with actionable insights obtained from analysis and charting of data

Executive, Merchandising Services

• Sep 2014 - Dec 2015

Trade Marketing Assistant

• May 2013 - May 2014

Through Knoll Ridges Consultancy • Handles the development and implementation of projects related to the Oral Care and Skin Care category of the Consumer Healthcare (Cx) Department • Helps deliver and meet category objectives through translating plans to shopper activations • Develops and implements all category-related merchandising materials, product promotions, and activations in-store • Coordinates with both internal and external parties on requirements for trade activities and programs • Provides additional support to the Sales team through account-specific merchandising and promotions in-store • Prepares, utilizes, and monitors the budgets of all brands under the oral care and skin care categories handled • Provides additional support to other Trade Marketing and Brand Marketing initiatives