Troy Ledbetter
Director of Client Services at PALO Creative- Claim this Profile
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Erin Wheeler
I've worked with Troy in a professional capacity for several years. In that time, together, we've managed my company's two multi-faceted dealer budgets, in relation to agency spend. Troy has been instrumental in keeping our account "on-task", helping us to develop a successful media strategy, and navigating the channels of agency communication with ease. Not only does Troy understand the "busy"ness of our retail environment, but he excels at adjusting his work accordingly. Whether that means quick turnarounds/deadlines or frequent recap phone calls, he's always at the ready. While Troy also handles other accounts at the agency (in addition to ours), I've never felt like our business takes a back seat. In fact, quite the opposite- I always feel that we have his undivided attention. And when we hang up the phone I have the utmost confidence that the job will be done, well. Troy's honest, no-nonsense, personable approach to account services has made him a great fit for our company's media team within the agency. He has quickly adjusted to the idiosyncrasies of our account. He isn't afraid to (rightfully) challenge some of our less-than-wonderful ideas and staunchly support the crazy, off-the-wall proposals. He works well with everyone on our account, and for us he has made the agency process as seamless as possible. He's hard-working, dedicated, detail-oriented, and reliable. If you ever have a chance to make Troy a part of your account services team, I would strongly recommend it!! Your accounts/client teams will thank you!
Kyle Boyd
Working with Troy was a great experience. Troy brought industry expertise as well as a profound understanding of business solutions for his clients and dealers. His skills in leadership and account management allowed him to see solutions instead of problems. Troy leads by example and many people at Geometry Global find his enthusiasm and dedication both inspiring and motivating. Troy is not only extremely reliable and forward thinking but he is also an inspiring team player. Troy worked hard to maintain solid relationships with co-workers and clients in a chaotic advertising environment. I've always felt Troy was one of the very best I have ever had the opportunity of working with.
Erin Wheeler
I've worked with Troy in a professional capacity for several years. In that time, together, we've managed my company's two multi-faceted dealer budgets, in relation to agency spend. Troy has been instrumental in keeping our account "on-task", helping us to develop a successful media strategy, and navigating the channels of agency communication with ease. Not only does Troy understand the "busy"ness of our retail environment, but he excels at adjusting his work accordingly. Whether that means quick turnarounds/deadlines or frequent recap phone calls, he's always at the ready. While Troy also handles other accounts at the agency (in addition to ours), I've never felt like our business takes a back seat. In fact, quite the opposite- I always feel that we have his undivided attention. And when we hang up the phone I have the utmost confidence that the job will be done, well. Troy's honest, no-nonsense, personable approach to account services has made him a great fit for our company's media team within the agency. He has quickly adjusted to the idiosyncrasies of our account. He isn't afraid to (rightfully) challenge some of our less-than-wonderful ideas and staunchly support the crazy, off-the-wall proposals. He works well with everyone on our account, and for us he has made the agency process as seamless as possible. He's hard-working, dedicated, detail-oriented, and reliable. If you ever have a chance to make Troy a part of your account services team, I would strongly recommend it!! Your accounts/client teams will thank you!
Kyle Boyd
Working with Troy was a great experience. Troy brought industry expertise as well as a profound understanding of business solutions for his clients and dealers. His skills in leadership and account management allowed him to see solutions instead of problems. Troy leads by example and many people at Geometry Global find his enthusiasm and dedication both inspiring and motivating. Troy is not only extremely reliable and forward thinking but he is also an inspiring team player. Troy worked hard to maintain solid relationships with co-workers and clients in a chaotic advertising environment. I've always felt Troy was one of the very best I have ever had the opportunity of working with.
Erin Wheeler
I've worked with Troy in a professional capacity for several years. In that time, together, we've managed my company's two multi-faceted dealer budgets, in relation to agency spend. Troy has been instrumental in keeping our account "on-task", helping us to develop a successful media strategy, and navigating the channels of agency communication with ease. Not only does Troy understand the "busy"ness of our retail environment, but he excels at adjusting his work accordingly. Whether that means quick turnarounds/deadlines or frequent recap phone calls, he's always at the ready. While Troy also handles other accounts at the agency (in addition to ours), I've never felt like our business takes a back seat. In fact, quite the opposite- I always feel that we have his undivided attention. And when we hang up the phone I have the utmost confidence that the job will be done, well. Troy's honest, no-nonsense, personable approach to account services has made him a great fit for our company's media team within the agency. He has quickly adjusted to the idiosyncrasies of our account. He isn't afraid to (rightfully) challenge some of our less-than-wonderful ideas and staunchly support the crazy, off-the-wall proposals. He works well with everyone on our account, and for us he has made the agency process as seamless as possible. He's hard-working, dedicated, detail-oriented, and reliable. If you ever have a chance to make Troy a part of your account services team, I would strongly recommend it!! Your accounts/client teams will thank you!
Kyle Boyd
Working with Troy was a great experience. Troy brought industry expertise as well as a profound understanding of business solutions for his clients and dealers. His skills in leadership and account management allowed him to see solutions instead of problems. Troy leads by example and many people at Geometry Global find his enthusiasm and dedication both inspiring and motivating. Troy is not only extremely reliable and forward thinking but he is also an inspiring team player. Troy worked hard to maintain solid relationships with co-workers and clients in a chaotic advertising environment. I've always felt Troy was one of the very best I have ever had the opportunity of working with.
Erin Wheeler
I've worked with Troy in a professional capacity for several years. In that time, together, we've managed my company's two multi-faceted dealer budgets, in relation to agency spend. Troy has been instrumental in keeping our account "on-task", helping us to develop a successful media strategy, and navigating the channels of agency communication with ease. Not only does Troy understand the "busy"ness of our retail environment, but he excels at adjusting his work accordingly. Whether that means quick turnarounds/deadlines or frequent recap phone calls, he's always at the ready. While Troy also handles other accounts at the agency (in addition to ours), I've never felt like our business takes a back seat. In fact, quite the opposite- I always feel that we have his undivided attention. And when we hang up the phone I have the utmost confidence that the job will be done, well. Troy's honest, no-nonsense, personable approach to account services has made him a great fit for our company's media team within the agency. He has quickly adjusted to the idiosyncrasies of our account. He isn't afraid to (rightfully) challenge some of our less-than-wonderful ideas and staunchly support the crazy, off-the-wall proposals. He works well with everyone on our account, and for us he has made the agency process as seamless as possible. He's hard-working, dedicated, detail-oriented, and reliable. If you ever have a chance to make Troy a part of your account services team, I would strongly recommend it!! Your accounts/client teams will thank you!
Kyle Boyd
Working with Troy was a great experience. Troy brought industry expertise as well as a profound understanding of business solutions for his clients and dealers. His skills in leadership and account management allowed him to see solutions instead of problems. Troy leads by example and many people at Geometry Global find his enthusiasm and dedication both inspiring and motivating. Troy is not only extremely reliable and forward thinking but he is also an inspiring team player. Troy worked hard to maintain solid relationships with co-workers and clients in a chaotic advertising environment. I've always felt Troy was one of the very best I have ever had the opportunity of working with.
Experience
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PALO Creative
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United States
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Advertising Services
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1 - 100 Employee
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Director of Client Services
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Feb 2021 - Present
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VMLY&R COMMERCE
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United States
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Advertising Services
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700 & Above Employee
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Senior Account Supervisor
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Sep 2020 - Feb 2021
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Director of Marketing
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Apr 2019 - Jul 2020
- Overseeing all marketing efforts for our portfolio of brands. (4 companies) - Evaluating and developing annual marketing strategy and marketing plans. - Working with sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. - Drive brand awareness and lead generation through key marketing initiatives - Overseeing all marketing efforts for our portfolio of brands. (4 companies) - Evaluating and developing annual marketing strategy and marketing plans. - Working with sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. - Drive brand awareness and lead generation through key marketing initiatives
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Account Supervisor / Sr. Field Marketing Manager - Continental, Nestlé & John Deere
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Mar 2015 - Apr 2019
Continental Responsible for the overall performance of multiple brands by leading strategy, creative, media, and production of all brand efforts. Managing multiple projects for day-to-day clients. Nestlé Lead the strategic planning for all retail activations for responsible retailers, to help drive sales, awareness and overall growth of business. Building multi-brand partnerships programs and meaningful experiential shopper marketing campaigns. John Deere Responsible for planning, managing, and executing integrated media plans for 30+ John Deere dealerships across nine states with combined budgets of more than $3.8 million. Building and maintaining the client relationship with each of my contacts. Collaborate with cross-functional teams to develop custom print, radio, television, online/digital, direct mail, social media, and outdoor advertising. Show less
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Acosta
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Spain
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Retail Apparel and Fashion
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1 - 100 Employee
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Account Manager/Sr. Acct. Executive
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Mar 2013 - Mar 2015
Clients: Sunny Delight Beverages Co., Starbucks, Wounded Warriors Foundation, Sabra Dipping Co.Responsible for building and managing all shopper marketing plans, including strategic partnerships, in-store POS activations and experiential programs for my client roster.Control of the entire budgeting process, from working to keep things on track for my clients to increasing overall client retainers within the agency.
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Account Executive
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Apr 2011 - Mar 2013
Created and managed all creative briefs, timelines, client presentations, creative team feedback and client feedback on all project work. Developed budgets and maintained accurate tracking to ensure we stay within budget on all projects. Regularly owning “total” marketing budgets ranging from $500K to $2MM. Maintained long-term client relationships including on-site work acting as the marketing liaison between the brand team and the sales team.
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Account Coordinator
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Mar 2009 - Apr 2011
Coordinated project startup between cross-functional teams and managed timelines based on client’s business needs. Overseeing the entire project from start to finish and clearly communicating with all cross-function teams, vendors and agency partners.
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Marketing Coordinator
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Jul 2006 - Feb 2009
Responsible for all new client prospecting marketing initiatives. Created new company branding to increase visibility and set TQRS apart from their competition. Built all marketing materials including brochures, presentations, and newsletters for leadership conferences. Maintained the company’s financial/budgeting database, and reported A/R, A/P, and P&L to management. Responsible for all new client prospecting marketing initiatives. Created new company branding to increase visibility and set TQRS apart from their competition. Built all marketing materials including brochures, presentations, and newsletters for leadership conferences. Maintained the company’s financial/budgeting database, and reported A/R, A/P, and P&L to management.
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Education
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2000 - 2005
Mercyhurst University
BA, Strategic Marketing and Communications
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