Experience

Eastern Football Netball League

• Australia
• Spectator Sports
• 1 - 100 Employee

• Chief Executive Officer

  • Nov 2018 - Present



AFL - Eastern Ranges

• Line Coach - Eastern Ranges U18 AFL

  • Oct 2022 - Present



Eastern Football League

• General Manager - Football & Game Development

  • Apr 2017 - Nov 2018

• Board Member

  • Apr 2014 - Apr 2017

  As a board member of the largest football league in Australia and a not for profit organisation my role is to provide strategic direction, guidance, advice and support to the league and its members. Seek feedback from key stakeholders and communicate and table with the board.As part of the Marketing and Commercial committee we are responsible for delivering commercial outcomes and value back to league and club sponsors.



Make It Mine

• General Manager

  • Sep 2014 - Apr 2017

  MIM is a start-up pure play online rental company with a vibrant and young workforce led by an entrepreneurial Founder/CEO. My role as General Manager was to rebuild the business, unite the team, bring strong leadership, develop a road map that engages staff and delivers personal, team and business objectives and ensure we meet our compliance requirements after falling short and struggling with balancing the rapid grow. A major focus of the role was compliance based and ensuring we met all our requirements whilst delivering commercial outcomes. Providing superior customer service, improving the staff engagement score and ensuring the business has adequate working capital to be sustainable into the future. Launching new products, building ranges and developing strategies to deliver both sales and margin targets to meet and exceed budgets.



TaylorMade adidas Golf & Adams Golf - Pacific

• Managing Director

  • Jun 2008 - Jul 2014

  Responsible for full P&L accountability and management of the TaylorMade Golf business in Area Pacific, (Australia and New Zealand), across all channels (wholesale, retail and e-com) and all brands. $ 34m USD Revenue, 38 FTE’s, 5 Direct reports. Setting the strategic direction of the business and leading the path to this strategic vision via aligned goals and change management. Reporting to the Vice President and Managing Director of EMEA & Pacific based in Europe this role is about developing and executing the strategy, leading the team, continuous improvement, changing the way we do business, creating consumer demand and engaging the consumer. - Lead and inspire the team on a daily basis. - Develop a team culture which is driven via performance management and strong leadership. - Develop, Drive and Deliver the vision and supporting strategies that ensure the delivery of both financial and non financial key performance indicators. - Develop and deliver a multi channel business to ensure our brands remains relevant to all consumers and effectively meets consumer purchasing preferences. - Manage and strengthen key stakeholder relationships with Global and Regional counterparts, internal staff, customers and suppliers. - Prepare and present proposals, negotiate trading terms and look for opportunities to drive synergies with a view to increasing efficiencies and lowering costs.



adidas Australia

• Finance & Operations Director - TaylorMade adidas Golf

  • Mar 2006 - May 2008

  In this role I was responsible for the Area Pacific (Australia and New Zealand) formation and the management thereof. With a team of 14 staff including 3 Direct reports the role lead the back office functions, operations, customer service, warehouse, finance plus shared service functions HR, IT and purchasing. As a key commercial partner to the business this role played a critical role in developing cross functional relationships with product, sales and marketing functions and with regional/global counterparts. This role was about change management and a business turn around.Key Achievement:• Successfully formed Area Pacific which delivered revenue growth, significant overhead savings, operational excellence in stock and contribution growth.This role was hands on in an ever changing and faced paced environment

• Financial Accountant

  • Mar 2002 - Apr 2006

  This role was primarily financial reporting based in the beginning and over time became a key business partner and advisory role whilst working through a tough period for the business in Australia.This enabled me to develop and showcase my commercial skills by offering insights supported by data and adding reporting that added value and improved decision making to enhance profitability



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Accountant - Audit & Advisory Services

  • Feb 1999 - Mar 2002

  Key requirements of the role were; - completion and management of audit engagement for clients - management of engagement teams and mentoring junior staff - liasing with clients, partners and senior management - providing advice to clients on accounting standards and accounting treatment - performing compliance reviews for clients and reporting findings Key requirements of the role were; - completion and management of audit engagement for clients - management of engagement teams and mentoring junior staff - liasing with clients, partners and senior management - providing advice to clients on accounting standards and accounting treatment - performing compliance reviews for clients and reporting findings