Account Director

• Sep 2022 - Present

Marketing Manager

• Mar 2022 - Sep 2022

Professor

• Jan 2022 - Present

Account Manager

• Sep 2019 - Present

The responsibilities of the job include optimizing previous campaigns, ad groups, and advertisements while generating new campaigns, ad groups and advertisements in order to create awareness for Action Canada SHR. The responsibilities of the job include optimizing previous campaigns, ad groups, and advertisements while generating new campaigns, ad groups and advertisements in order to create awareness for Action Canada SHR.

Paid Search Specialist

• Mar 2021 - Mar 2022

Paid Search Associate

• Jan 2020 - Jan 2021

At this job, I am - Publishing new AdWords campaigns & ads - Performing weekly monitoring of various clients, which includes: o KPI’s for Google Ads accounts o Budgets for Google Ads accounts o Facebook ad comments o Inventory carousels - Copywriting – ad copy and landing pages - Display ad creation - Reviewing search terms / negative keyword management for high volume accounts - Publishing pages, landing pages, and blog posts

Brand Ambassador

• Jan 2016 - Apr 2020

Responsibilities include creating and managing events, increasing product awareness and customer brand loyalty, and collaborating with event planners. Responsibilities include creating and managing events, increasing product awareness and customer brand loyalty, and collaborating with event planners.

Account Coordinator - Google Search Ads

• Jan 2019 - May 2019

Fanshawe College’s Search Engine Marketing program offers the opportunity to a small selected group of students to work with a non-for-profit organization throughout the world in the development of their presence with Search Engine Marketing. This opportunity is a worldwide competition where various schools compete to create the highest level of success (in terms of SEM) in just 30-days for their non-for-profit. During the winter of 2019 semester, I was assigned Impact Skateboarding Club, a non-profit organization that focuses on youth development accessibility in Toronto. With the use of AdWord strategies such as refinement of keywords, the creation of new ads, generating a/b testing of these ads, and traffic tracking, Impact Skateboarding Club experienced a 21,000% increase in ad impressions with a 6.11% CTR and an average CPC of $1.42. This competition required a complete reboot of Impact Skateboard’s AdWord campaigns, in-depth analysis of the campaign’s, application of the analysis’ results, and a final post-campaign presentation for the client.

Participant - Ontario Colleges Marketing Competition

• Sep 2018 - Nov 2018

As a participant of OCMC, my partner and I were required to read, analyze, and develop a solution for the case study provided to myself in a 30-minute time-limit. In this time, my partner and I were to identify the problem, provide a situation analysis matrix, determine the objectives of the business within the case study and present alternatives. We then were required to recommend our preferred alternative, create an implementation plan and present all findings during the 30-minute time span. This competition allowed me to exercise my creative thinking, work under time restraints, and present the marketing plan in front of numerous judges.

Financial Advisor's Assistant

• Jan 2018 - Sep 2018

As a Financial Advisor’s Assistant at the National Bank of Canada, my role was to sort, organize, and file financial records of various clients, conduct reports for clientele, and research and analyze mutual fund reports. My time at National Bank of Canada provided me to improve my: - Organization - Efficiency - Dynamic Thinking - Personability - Time Management As a Financial Advisor’s Assistant at the National Bank of Canada, my role was to sort, organize, and file financial records of various clients, conduct reports for clientele, and research and analyze mutual fund reports. My time at National Bank of Canada provided me to improve my: - Organization - Efficiency - Dynamic Thinking - Personability - Time Management

Catering Manager

• Jul 2010 - Sep 2018

• Organize and prepare arrangements for meal layouts • Serving buffet styled caters • Lead catering teams during special events • Serve customers • Organize and prepare arrangements for meal layouts • Serving buffet styled caters • Lead catering teams during special events • Serve customers

Site Manager

• Jul 2014 - Sep 2017

Negotiated with contractors, drove company vehicle, managed general labourers as they cleaned, loaded concrete forms and lumber, tar patched. Negotiated with contractors, drove company vehicle, managed general labourers as they cleaned, loaded concrete forms and lumber, tar patched.

General Laborer

• Jan 2004 - Sep 2016

Managed feeding and bedding calves, worked land for various crops, and milked, fed, and bedded cattle. Managed feeding and bedding calves, worked land for various crops, and milked, fed, and bedded cattle.