Managing Director - Alternator Content

• Mar 2015 - Present

Alternator is the Creative Content Division of Omnicom Media Group, Canada. We serve Canada's best media agencies, PHD Canada, OMD Canada, Touché and Hearts & Science. Content strategy and ideation, Brand integrations, influencer programs, SEO related content, editorial, video, production management and post reporting + analysis. Alternator is the Creative Content Division of Omnicom Media Group, Canada. We serve Canada's best media agencies, PHD Canada, OMD Canada, Touché and Hearts & Science. Content strategy and ideation, Brand integrations, influencer programs, SEO related content, editorial, video, production management and post reporting + analysis.

Member Of The Board Of Advisors

• Mar 2018 - Present

Music Director

• Jan 2009 - Aug 2021

Founding member of Community Soul, a 10-piece funk/soul/rock ensemble, founded in 2009. We are pro and semi-pro level musicians who have gone on to family life and rewarding careers and we have come together to give back to the community through music. CS donates our time and talent to gala events and fundraisers, helping charities put more money on the bottom line. SInce inception, our band has helped myriad causes raise millions of dollars. www.communitysoulproject.com • www.facebook.com/Community.Soul Charitable organizations we have supported include: • Royal Lepage Shelter Foundation • Start2Finish Children's Charity • Habitat for Humanity • Evangel Hall Mission • AdBands 8 • Blaine Harper Memorial Fund • MPS Society • Ontario Band Association • Audi Best Buddies Challenge • Sanfilippo Children’s Research Foundation • B Strong Bash for Brain Cancer Research • Eden Community Food Bank • Breakfast with Santa Foundation Show less

Creative Director: Growth and Innovation Lab

• Jan 2014 - Mar 2015

Leadership role within the Growth & Innovation Lab, the cerebral cortex of Veritas and com.motion. Data driven Insight, strategy, creative innovation, digital, influencer and social measurement, events and publicity. Leadership role within the Growth & Innovation Lab, the cerebral cortex of Veritas and com.motion. Data driven Insight, strategy, creative innovation, digital, influencer and social measurement, events and publicity.

Creative Catalyst/Consultant

• Nov 2012 - Mar 2015

Consulting Strategy and Creative Director for Veritas Communications, com.motion. Points.com, The Mars Agency, Compass360 Branding, Quadrant, Q2integrated, LPi Group, Sugino Studio, ONX Momentum, Social Media Group, Match Marketing Group, Mark IV and Yamaha Music Canada. • Participated in development of award-winning social, influencer market strategies and launch plans for Microsoft with Veritas. • Worked as part of the Growth and Innovation Lab at Veritas to provide award-winning creative strategies and idea development for, Volkswagen, BMW Canada and Campbell's Canada. • Created a national anti-bullying campaign for RioCan "Red Dot Safe Spot" • Redefined the masterbrand for Cavendish Farms at Q2. • Launched and created social media content for Goldfish at Campbell's Canada. • New business, creative strategy and concept development with The Mars Agency. • Developed product launch concepts for major CPG and food service clients at Quadrant. • Creative campaign concepts for Coke "Vitamin Water" at Tw!st Marketing. • Conducted a creative services audit and led seminars on writing compelling creative briefs at Quadrant/Q2. • Developed and presented programs to energize the Social Media footprint for IMG Management, a global sport and entertainment celebrity management company in New York at Social Media Group. • Corporate rebranding for LPi Group. • New business development and product launches for Pepsi Canada at Match Marketing. AWARDS: IABC 2014 Gold Quill - Veritas: Microsoft "Surface Has Landed" Canadian PR Society 2014 Campaign of the Year - Veritas: Microsoft "Surface Has Landed" IABC 2014 Gold Quill - com.motion: BMW "Powering Performance" Show less

Executive Creative Director

• Nov 2011 - Oct 2012

Led a team of 20, creating inventive marketing campaigns and promotions across all media from Television, Radio and Print to all facets of digital, social and experiential. Accounts included Pepsi Food and Beverages, Unilever, Sun Life Financial, Toshiba, Scotiabank, iTrade, Peller Estates Winery, Mobilicity, Sunwing Vacations, Partners for Mental Health, The Grocery Foundation: Toonies for Tummies and Nissan Canada. Led a team of 20, creating inventive marketing campaigns and promotions across all media from Television, Radio and Print to all facets of digital, social and experiential. Accounts included Pepsi Food and Beverages, Unilever, Sun Life Financial, Toshiba, Scotiabank, iTrade, Peller Estates Winery, Mobilicity, Sunwing Vacations, Partners for Mental Health, The Grocery Foundation: Toonies for Tummies and Nissan Canada.

V.P., Creative Director - Interactive

• Apr 2008 - Jun 2011

Built Y&R Canada Digital practice from the ground up. Led a team over over 50, creating interactive experiences for Y&R and WPP's Enfatico Canada. During this period I also held a global Digital CD role on the Dell account. Accounts included Ford, Wyeth (Pfizer), Ontario Tourism, Colgate Palmolive, YUM Brands, Hershey Canada, LG Canada and Points.com Built Y&R Canada Digital practice from the ground up. Led a team over over 50, creating interactive experiences for Y&R and WPP's Enfatico Canada. During this period I also held a global Digital CD role on the Dell account. Accounts included Ford, Wyeth (Pfizer), Ontario Tourism, Colgate Palmolive, YUM Brands, Hershey Canada, LG Canada and Points.com

Associate Creative Director

• May 2007 - Apr 2008

Bridging the idea gap between traditional and digital disciplines, I worked in partnership with creative leadership in Toronto and Detroit, leading a team of writers, designers and developers on the Chrysler/Jeep business in the US. Bridging the idea gap between traditional and digital disciplines, I worked in partnership with creative leadership in Toronto and Detroit, leading a team of writers, designers and developers on the Chrysler/Jeep business in the US.