Experience

Coeur Communications
• Public Relations and Communications Services
• 1 - 100 Employee
• Chief Executive Officer

  • Jan 2020 - Present

Rogers & Cowan
• Senior Account Executive

  • Apr 2015 - Present

Zimmerman Advertising
• United States
• Advertising Services
• 400 - 500 Employee
• Account Executive

  • Mar 2017 - Oct 2017

Much and House Public Relations
• Entertainment Associate

  • Oct 2014 - Apr 2015


University of Florida Innovation News Center

• Campaign Creative Director

  • Jul 2014 - Aug 2014

  (PDF copy of booklet available upon request) Created full-service public relations campaign to generate publicity for the UF INC Contributed in all parts of campaign creation, including preliminary planning processes; drafted proposals and communications plans, conducted research; in-depth interviews and social media conversation analytics, and copywrote to deliver content toward all major aspects in the campaign; situation analysis, target audience analysis, etc. Single-handedly made all creative material for campaign involving heavy usage of Adobe InDesign and PhotoShop to create the 100+ page final campaign book along with all the logos, graphics and photographs placed in it Show less

• Public Relations Intern

  • May 2014 - Aug 2014

  Responsible for the publicity upkeep of entertainment and lifestyle clients; organized events to generate publicity, maintained day-to-day necessary public relations efforts such as: writing press releases and pitch lists, creating press junkets, press kits and press clippings, and staffing numerous corporate events Conducted research using Vocus, Cison, Quanticast, etc. Enhanced media outreach by creating media lists, etc. Responsible for the publicity upkeep of entertainment and lifestyle clients; organized events to generate publicity, maintained day-to-day necessary public relations efforts such as: writing press releases and pitch lists, creating press junkets, press kits and press clippings, and staffing numerous corporate events Conducted research using Vocus, Cison, Quanticast, etc. Enhanced media outreach by creating media lists, etc.



The Independent Florida Alligator

• Newspaper Publishing
• 1 - 100 Employee

• Contributing Writer

  • May 2013 - Aug 2014

  (Articles available on www.alligator.org) Contributed news stories to University of Florida newspaper Pitched stories to editor Wrote news stories: gathered story material, conducted interviews, and reported stories via print and social media outlets Facilitated awareness of events such as local concerts, artists and issues (Articles available on www.alligator.org) Contributed news stories to University of Florida newspaper Pitched stories to editor Wrote news stories: gathered story material, conducted interviews, and reported stories via print and social media outlets Facilitated awareness of events such as local concerts, artists and issues



101 Management Group

• Public Relations Intern

  • Sep 2012 - Apr 2014

  Organized elaborate events within given budget Drafted press releases for crisis management and to create media buzz Wrote copy for radio commercials Maintained all media platforms Organized elaborate events within given budget Drafted press releases for crisis management and to create media buzz Wrote copy for radio commercials Maintained all media platforms



Ford Models

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• Public Relations Intern

  • May 2012 - Aug 2012

  Communicated between models, agency and clients Attended industry events to ensure operations ran smoothly Handled all media platforms including updating branch website Helped in involvement with Mercedes Benz Fashion Week Communicated between models, agency and clients Attended industry events to ensure operations ran smoothly Handled all media platforms including updating branch website Helped in involvement with Mercedes Benz Fashion Week