Marketing Manager

• May 2022 - Present

Capital Corporation drives long term sustainability through well planned developments, in all property sectors. They take time to understand their partner’s vision, goals and needs, to help tailor innovative solutions – both financially and socially. As the Marketing manager my responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. At Capital Corporation they thrive on projects and partnering with clients creating a vision to achieve the highest and best outcome. They partner with various land owners in a joint venture capacity to deliver exceptional property outcomes for their asset and the community.

Owner | Digital Producer

• Aug 2009 - Present

I own and run Jones+Druce, managing all client projects from start to finish. After 10 years as a Art Director in Media and Advertising, I established the discipline and experience needed for effective project management and creative exploration.Developing creative solutions across a vast range of media avenues from start to finish. Providing clear client communication and business management. Specialising in art direction, design, branding, copy-writing and illustration, for small business.

Creative Producer / Graphic Designer

• Jan 2021 - Jun 2022

Connected Culture is a boutique digital marketing agency specialising in social media, email marketing and other paid social ads for direct to consumer eCommerce businesses. Having a close relationship with their clients. Mostly independent direct-to-consumer lifestyle and retail eCommerce brands, our clients are making the world a better place with amazing products, many of them sustainable and eco-friendly. Snapshot client base includes: Beauty by Australia, Sol Cups, Solo the Staple, Icon by Design, Icon by Design USA, Egg of the Universe, and Australian Society of Aesthetic Plastic Surgeons. My role within this vibrant team, Graphic & Motion Designer with a real passion for design and all things creative. Developing consumer campaigns that visually communicate brand messages and calls to action through a combination of art and technology. Maintaining and managing branding guidelines, imagery, signage and print production.

Graphic Designer | Marketing Assistant

• Jan 2020 - Jan 2021

Creating bi-annual catalogues. Designing and creating email blasts to our customer database. Uploading and updating the website with new season photos, banners and product descriptions. Creating collateral (e.g. vouchers, in-store signage, mail-out collateral). Assisting the office with design collateral when needed (business cards, name badges, etc). Creating and scheduling social media content. Programs: Adobe Creative Suite, MailChimp, Iconosquare and Shopify. Creating bi-annual catalogues. Designing and creating email blasts to our customer database. Uploading and updating the website with new season photos, banners and product descriptions. Creating collateral (e.g. vouchers, in-store signage, mail-out collateral). Assisting the office with design collateral when needed (business cards, name badges, etc). Creating and scheduling social media content. Programs: Adobe Creative Suite, MailChimp, Iconosquare and Shopify.

Communications Officer

• Jan 2017 - Apr 2018

• Collaborate with management to develop and implement an effective communications strategy based on target audience. • Write, edit, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the organisation's activities. • Respond to media inquiries, arrange interviews, and act as a spokesperson for the ESF School. • Establish and maintain effective relationships with journalists, and maintain a media database. • Seek opportunities to enhance the reputation of the brand/ school, and coordinate publicity events as required. • Maintain records of media coverage and collate analytics and metrics. • Proficiency in design and publishing software. • Manage conflict as it arises and escalate to management.

PR Consultant

• Jan 2014 - Jul 2014

Handling media relations, respond to inquiries, and pursue proactive media activities. Additional duties include investigating international and national media avenues, writing and editing newsletters, reports, brochures, speeches, product information, trade magazine articles and other communications material. Handling media relations, respond to inquiries, and pursue proactive media activities. Additional duties include investigating international and national media avenues, writing and editing newsletters, reports, brochures, speeches, product information, trade magazine articles and other communications material.

Art Director / Digital

• Jul 2012 - Jul 2013

Directing and managing a team to build and create the weekly Sunday Style Magazine iPad app. Available internationally, this app is all interactive, high touch enhanced digital experience. In conjunction with the app, I manage and produce the weekly mobile augmented reality and image recognition platform, of Blippar for the magazine. Also supporting the Creative Director on the print version of the Sunday Style Magazine in relation to advertising, Art Direction and post production.

Deputy Art Director

• Jul 2006 - Jul 2012

Works closely with the Art Director / Editor in maintaining and developing the design style and content of the magazine - both under pressure week-to-week, and taking the magazine into the future.Highly proficient in InDesign, Photoshop and Illustrator on a Macintosh / PC platform.Copy-writing journalism related to food and travel reviews.Oversea, arrange, developt and produce photoshoots (still-life and fashion).Arrange, developt and produce online celebrity interviews videos.

Designer and Account Management

• Nov 2004 - Jun 2006

Responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions. Works to a brief agreed with the client, creative director and account manager. To develop creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives. Responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions. Works to a brief agreed with the client, creative director and account manager. To develop creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives.

Designer

• 2002 - 2004