Experience

Teachers Health

• Australia
• Insurance
• 100 - 200 Employee

• National Sales Manager

  • Jan 2020 - Present



Australian Red Cross

• Australia
• Non-profit Organizations
• 700 & Above Employee

• Corporate Strategy & Partnerships Manager

  • Jun 2018 - Jan 2020



Equestrian Australia

• Australia
• Spectator Sports
• 1 - 100 Employee

• Head Of Commercial & Communications

  • Jul 2016 - Jun 2018



Netball NSW

• Australia
• Spectator Sports
• 1 - 100 Employee

• General Manager Commercial & Communications

  • Mar 2014 - Jun 2016

  Managing a team of 12, this diverse role gives full accountability for: Commercial Strategy & Revenue Generation Membership & Ticketing Events & Competitions Management Development and growth of Merchandise and Licensing program Marketing, Communication & Brand Strategy Managing a team of 12, this diverse role gives full accountability for: Commercial Strategy & Revenue Generation Membership & Ticketing Events & Competitions Management Development and growth of Merchandise and Licensing program Marketing, Communication & Brand Strategy



Cantlie, Executive Career and Recruitment Strategist

• Australia
• Human Resources Services
• 1 - 100 Employee

• Managing Consultant

  • Aug 2011 - Feb 2014

  Recruiting in the Senior and Executive arena within the commercial sector. Being new to the country, having no business or personal networks and not being handed a client or candidate list, I quickly established myself in the Canberra market. This required high levels of networking and self-motivation in order to build business contacts and a positive professional reputation in the private and public sectors. I developed a strong and diverse professional network, establishing a private sector market to become the most profitable area within the business. This varied role meant juggling multiple, competing priorities in a fast paced environment including the research and development of new markets and revenue streams. I had overall responsibility for the end–to-end processes for the clients, from initial brief and negotiation to project implementation, whilst simultaneously managing a large pool of Executive candidates.



Leicester Tigers

• United Kingdom
• Spectator Sports
• 100 - 200 Employee

• Business Development Manager

  • Mar 2009 - Jul 2011

  Managing a team of 5 FTE, the role was focused on commercial and hospitality sales, corporate sponsorships, match day events, cross-selling and stakeholder management as well as long-term partnerships. Key Responsibilities: Managing existing contracts to deepen and leverage these relationships Actively seek new, revenue generative business opportunities Preparation and presentation of bespoke proposals Building new professional business networks and nurturing existing ones in order to grow revenue Growth of CRM database Facilitating game day operations for 17 home games per season Developing associated advertising and brand awareness campaigns I have excellent interpersonal, stakeholder management and organisational skills as well as being customer orientated and have the ability to work under pressure and manage and direct a team to succeed. In a global recession, we both met and surpassed our targets. KPI's, targets and revenue growth achieved, available on request.



Nuneaton Town FC

• General Manager

  • 2008 - 2009

  This was a multi-faceted role, managing a team of 8 FTE and over 50 part-time staff involving a range of tasks, covering all commercial and operational activity including: Sales & Marketing Company development and Corporate governance Staff training and leadership Operations and Events Venue Management Implementation of Community initiatives Introduced a full new commercial offering including re-designed corporate packages and sponsorship agreements. Increased brand awareness, media publicity and ticketing revenue, whilst developing a 3 year ($1.5million) IT community program engaging local schools and reduced stadium wastage by tighter cost controls around procuring of services. KPI's, targets and revenue growth achieved, available on request.



Various Contracts

• Management Consultant, Development & Business Planning

  • 2003 - 2008

  Working on a subcontracted basis for a variety of professional organisations, I assisted them in achieving their strategic targets around increasing revenue streams from match day attendance, corporate sponsorships, commercial returns, brand recognition, bid and grant submission and implementation through to community awareness. I worked on a number of projects at any one time, which required high levels of coordination, monitoring and evaluating detailed consultancy programs each with different end goals. Every project undertaken was individually assessed and covered a number of aspects such as: Contract and staff management Recruitment, training and supervision of staff (on how to maximize spend per head) Benchmarking, best practice and bid submissions Sponsorship agreements, networking, negotiating, project management Analysis of business need Initiation, development and implementation Structured budgeting Communication and Media