Experience

Wine Warehouse California

• United States
• Beverage Manufacturing
• 200 - 300 Employee

• Regional Manager

  • Nov 2020 - Present

  • Lead a team of five sales representatives spanning San Mateo to Big Sur while covering three additional open territories.• Grew the business back to 2019 levels through focusing on new programming in every account, selling more per account through targeting of the most successful accounts.• Built new brands, using specific programming to increase the accounts purchasing by 40 placements per month within my region in some cases.• Developed philanthropic events and community outreach leveraging supplier relationships in order to help front line workers and those in need in turn cross promoting brands as well as customers.

• Spirits Specialist

  • Oct 2018 - Nov 2020

  • Provided programming, forecasting, support, and assistance to associates to enhance the company’s spirits business. Educated and supported others though company-wide and individual seminars, sales training, sales coordination, new account openings, and new product placements. Was responsible for product training with on- and off-premise sales groups, including company- wide general sales meetings.• Worked directly with suppliers and the company’s executive team to help develop monthly and yearly sales expectations.• Assisted in the achievement of monthly and quarterly company goals in conjunction with suppliers’ initiatives through marketing, planning, and program building. Manage four territories of over 700 varied accounts with responsibility for the sales execution of key spirit initiatives in the top 75–100 accounts in those territories.• Proactively developed new selling opportunities for a statewide distributor. Developed key chain, club, on- and off-sale accounts. Researched and document industry trends and tactics in all national distribution channels to identify areas for growth.• Established and maintained ongoing relationships with key customers. Developed learning modules and weekly emails to create a more aware and forward-thinking sales force.• Ran seminars educating staff and consumers on the importance of varying beverage brands.• Presented in company-wide meetings educating the company on future programs, new brands,current state of the business as well as executing year-long supplier programs.• Presented company-wide classes on fermentation and distillation as well as deep dives into eachbeverage category tying in the associated competitive set we sold.



Self-employed

• United States

• Beverage Industry Consultant

  • Mar 2011 - Present

  • Develop go-to-market strategies, forecast sales projections, and price points that fit the market need while maximizing profit margins. • Consult for various start-ups in the food and beverage industry, including distilleries, breweries, restaurants, bars, hotels, resorts, and large-scale events. • Assist in scaling up production and distribution for distilleries and breweries. Arrange distributor meetings and help negotiate distribution contracts. • Develop go-to-market strategies, forecast sales projections, and price points that fit the market need while maximizing profit margins. • Consult for various start-ups in the food and beverage industry, including distilleries, breweries, restaurants, bars, hotels, resorts, and large-scale events. • Assist in scaling up production and distribution for distilleries and breweries. Arrange distributor meetings and help negotiate distribution contracts.



Young's Market Company

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Key Account Manager / Assistant Division Manager

  • Feb 2016 - Sep 2018

  • Maximized the sale of supplier brands to on-premise accounts and consumers through effective key account management and selling execution, achieving company and supplier objectives. • Provided education, leadership, discipline, support, commitment, and motivation to my team by teaching them how to become consultants to their customers through educating, testing and demonstrating best practices. • Managed monthly and yearly quota, focus, and incentive goals and programs for my division. Developed programming around pricing, incentives, combos, and more, to deliver on these goals. Created daily, weekly, monthly, and yearly written execution plans to serve as a guideline for tracking proper growth. • Responsible for disseminating pertinent information and direction from the executive management group to my team.



Wine Warehouse California

• United States
• Beverage Manufacturing
• 200 - 300 Employee

• On-Premise Sales Executive

  • Dec 2013 - Feb 2016

  • Opened new accounts and built distribution while focusing on the company’s goals and overall sales objectives. • Developed customer relationships, worked charity events, and consulted in staff trainings, menu placement development, cocktail competitions, among other things. • Was the top beer distribution and volume performer in my region, Had the largest distribution of spirits brands achieved by selling the freshest beer while managing customer expectations; achievable through focused selling of pre-sales and “futures.” • Wrote pre-plans and recaps for supplier work-withs. • Evaluated personal goals, team goals, and created action plans. • Researched and recorded industry trends with local and outlying markets. • Trained new Sales Representatives in the Santa Cruz region as my success in the territory lead to growth capable of supporting additional sales resources.



Süda

• santa cruz, california

• Front of House Manager

  • Jul 2012 - Dec 2013

  Responsible for Süda's bar program and training. Inventorying/audit, hiring, training, operations, bar-layout, cash-flow etc. Responsible for Süda's bar program and training. Inventorying/audit, hiring, training, operations, bar-layout, cash-flow etc.



Motiv

• Liquor Manager and Lead Mixologist

  • Jan 2011 - Jul 2013



Gilda's Family Restaurant

• Lead Bartender

  • Sep 2009 - Dec 2012