Experience

Spear Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Technical Account Manager - Part Time

  • Oct 2020 - Present

  Manage client projects from inception to completion as well as manage/implement Marketo operations for several clients. Coordinate communication between clients and agency resources. Consult on best practices and tactical processes and strategies to implement. Clients include Lacework, Vocera, ITRenew, Grokker, Dropbox.



t | v | m| s

• United States
• Advertising Services

• Marketing Professional - Contractor

  • Nov 2018 - Present

  Kansas City Metropolitan Area Marketo, HubSpot, SFDC, Marketing Ops, Demand Generation, Events (online/offline) Budget & Media Planning. 25+ years of tech (hardware and software) and agency experience. Able to fulfill many of your marketing department needs. Open to short and longer-term projects. Clients include Spear Marketing, HireVue, GoodData, Unreal Digital, Mimosa Systems, Sonet.io



GoodData

• United States
• Software Development
• 200 - 300 Employee

• Sr. Marketing Manager

  • May 2015 - Oct 2018

  San Francisco Bay Area Key contributor to the planning and execution of marketing awareness and demand gen programs for SaaS analytics and data products solutions. Took projects from inception to results. Marketo, SFDC, Demand Generation, Digital Marketing, Events, Webinars, Budget & Media Planning. Responsibilities: -Marketing operations owner (Marketo, Salesforce) -Ownership of lead routing and scoring, working closely with sales/sales operations on a day-to-day basis -Online/offline event… Show more Key contributor to the planning and execution of marketing awareness and demand gen programs for SaaS analytics and data products solutions. Took projects from inception to results. Marketo, SFDC, Demand Generation, Digital Marketing, Events, Webinars, Budget & Media Planning. Responsibilities: -Marketing operations owner (Marketo, Salesforce) -Ownership of lead routing and scoring, working closely with sales/sales operations on a day-to-day basis -Online/offline event management -Planning and execution of lead gen, nurture and awareness activities (online and offline) -Management of SEM/Social Marketing vendors and activities -Planning and day-to-day management of budget and expenditures for marketing department Show less



Enkata

• Director of Marketing

  • Sep 2011 - Mar 2015

  Redwood City, CA Partnered with executives, product marketing and business development teams to define goals and budgets to determine marketing communication and sales enablement activities for SaaS workforce analytics and performance management solutions. Responsibilities: Key contributor to the planning and execution of general marketing communications and lead generation activities for US and Canada, impacting 90% of sales pipeline. --Marketing operations owner (Marketo… Show more Partnered with executives, product marketing and business development teams to define goals and budgets to determine marketing communication and sales enablement activities for SaaS workforce analytics and performance management solutions. Responsibilities: Key contributor to the planning and execution of general marketing communications and lead generation activities for US and Canada, impacting 90% of sales pipeline. --Marketing operations owner (Marketo, Salesforce) -Webinar content development, promotion and management -Execution of all lead gen and awareness activities (online and offline) -Website production and management (3 major redesigns, initial phase of secondary brand) -Corporate administrator for Marketo and salesforce.com -Management of SEO/SEM/Social activities -Design and production of collateral and other marketing materials as needed -Initial planning and brand development of planned secondary brand -Planning and day-to-day management of expenditures Show less



Autonomy/Iron Mountain Digital/Mimosa Systems

• Sr. Marketing Manager

  • Dec 2007 - Sep 2011

  Through 2 acquisitions collaborated with product marketing and sales teams to define goals and messaging to develop and promote marketing communication and sales enablement activities for line of archiving and discovery products.



Catapult Direct Marketing

• VP Accounts

  • 1998 - 2007

  Collaborated with clients and team members to define strategic goals and budgets to determine marketing communication activities and contact strategies. Major accounts included Siemens, Seagate Technology, McAfee, Genesys, TeaLeaf Technologies, Fujitsu Software, Serena Software, 3Com, ProofPoint, eBay, Arbor Software and Actuate.



3Com

• Computer Networking
• 200 - 300 Employee

• Advertising/Direct Marketing Manager, PC OPS

  • 1995 - 1998

  Responsible for direct and indirect advertising and direct marketing activities for network interface card division that accounted for 43% of corporate revenue with approximately $1.5 billion in yearly sales.



Advanced Computer Communications

• Marketing Manager

  • 1992 - 1995

  Managed all aspects of worldwide marketing communications and public relations for a broad range of remote access bridge/routers.



Tri-Data Systems

• Marketing Manager

  • 1988 - 1992

  Responsible for marketing communications and public relations for line of LAN/WAN internetworking products.