District Sales Manager

• Sep 2022 - Present

District Sales Manager promoting automotive lead solutions for large independent and franchise dealers across Southeast Texas. District Sales Manager promoting automotive lead solutions for large independent and franchise dealers across Southeast Texas.

• Apr 2021 - Jul 2022

Fixed Operations Solution Specialist for Southeast Texas.

• Apr 2019 - Apr 2021

Tasked with overseeing the development and implementation of marketing strategies across multiple platforms. I collaborate with the business team to uncover insights, consistently identify revenue opportunities within our established client base, and analyze key marketing performance metrics with our tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends.

Sr. Franchise Dealer Account Executive

• Jul 2009 - Feb 2019

• Actively pursued new clients with a consultative sales approach. Creates and implements all digital marketing campaigns including PPC/SEO and Social Media. Focuses the PPC campaigns to make sure the consumer is clicking through and we had a low bounce rate. • Developed Business Processes in conjunction with the various departments of the dealerships • Blog creator and writer for multiple companies using White Hat techniques to increase organic search rankings • Social Media Advertising Specialist. Design and implement social media strategies, campaigns, and plans to build brand/company awareness • Developed and managed monthly content calendar. • Created and published regular engaging content, compelling social campaigns, posts, and other content across all platforms, including Facebook, Twitter, Instagram, and Snapchat. • Grew social following across key target segments and social media influencers • Reviewed success of campaigns and develop ways to improve • Increased website traffic with PPC Advertising by as much as 68% year over year which almost doubled leads via email and phone in the same time period. This also increased time on the site by as much as 25%. • Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services. • Implements monthly creative for each dealer group which integrated their digital marketing with other media sources. • Conducts extensive market research for each dealership regarding demographics, target audience, and inventory. • Implements, designs, and creates all social media sites and maintains all current content. • Enacted a social media strategy that included video, face book lives, and Instagram live. • ·Monitors Google analytics extensively. • ·Responsible for intensive marketing training for the sales and management teams. Show less

Major Account Executive

• Dec 1995 - Jul 2009

Advanced through a series of promotions, culminating in leadership of the franchise direct sales team. Created concept and copy for print and internet ads, and sales collateral for our sales team. • Generated revenues in access of 1.2 Million dollars annually in a small geographically aligned territory which included franchise car dealers and dealer groups. • Traveled throughout the country assisting in the training of top tiered sales representatives on selling against the competition and consultative selling techniques. • Responsible for prospecting and researching new clients within a geographically aligned territory. • Consulted automotive dealers, dealer groups, and advertising agencies on all sources of effective advertising which included print, mass media, internet, as well as outdoor forms of advertising. • Consistently maintained Rainmaker status in the Trader Publishing Company's Circle of Excellence Program. • Top in Sales out of 2500 across the country for new launch of Automart.com. Maintained a 95% customer retention rate because of my ability to build long standing business relationships with high level executives in the automotive industry. • Consistently ranked in the top three Account Executives in the country out of 2500 since 1995. • Provided a team atmosphere by assisting sales teams with leadership as well as sales training. This included recruiting, interviewing, training as well as counselling low performers. • Working knowledge of all aspects of print and mass media advertising as well as marketing of an automotive franchise and or independent dealership. • Prepared media kits and sales portfolios for the Houston Automart Office. • Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts ($500k-$1M+ initial contracts) • Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average). Show less