Experience

ICPSR at University of Michigan Institute for Social Research

• United States
• Research Services
• 1 - 100 Employee

• Director, CNS

  • Sep 2019 - Present

  I'm responsible for technology product development and operations within ICPSR. Our products include Virtual Data Science Machines, Data Curation, Management of Restricted Data for Research, and the dissemination of data for academic research. I'm responsible for technology product development and operations within ICPSR. Our products include Virtual Data Science Machines, Data Curation, Management of Restricted Data for Research, and the dissemination of data for academic research.



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Manager, Consumer Web Services through May 2019

  • Jan 2017 - May 2019

  • Created vision for Ford Consumer Web Services to modernize and externalize internal data to drive business value• Collaborative leadership to enable the launch of pipelines which bridge architecture owned by four functions• Tasked to modernize identity services with current real time streaming realities

• Manager, Mobility Analytics Product Mgt.

  • Jul 2015 - Jan 2017

  Working across Product Development, IT and Marketing to drive connected vehicles and mobility solutions forward.• Led data scientist team developing Dynamic Shuttle routing algorithm expecting tens of millions of $ revenue in 2017• Led Big Data Drive engineering team with budget of $8M, delivered prototype of reference architecture for future connectivity at 65% of budget• Led conversation with Executive Directors and Chief Data Officer to pivot connectivity strategy to platform based enablement instead of hand crafted features, expecting to accelerate delivery of customer features by 30% Show less

• Manager, Digital Marketing Operations and Strategy

  • Mar 2012 - Jun 2015

  Led a blended skills team of 90+ people and $30M budget producing Ford.com and Lincoln.com• Created new Digital Operations organization that consolidated web operations with $2M efficiencies • Persuaded Ford to change from campaign based digital marketing to always-on digital marketing model• Improved collaboration utilizing Kanban and Agile, reducing cycle times by 20%• Turned around development team experiencing high attrition at key supplier• Led marketing tools acquisition across stakeholders to enable always-on, micro-targeted, cross-channel marketing Show less

• Digital Assets Manager

  • Mar 2008 - Mar 2012

  • Led rich media production for all Ford and Lincoln digital properties with a $15M budget and team of 25 people• Revealed 10 all-new vehicles on Ford.com and Lincoln.com during 2011CY, a company record• Produced 160,000 pieces of content annually for always-on digital properties realizing average $3M efficiencies• Delivered content to 40+ web sites, mobile applications, tablet applications and syndication partners

• Mercury Car Marketing Manger

  • Jul 2006 - Feb 2008

  • Led all brand strategy and positioning activities for three vehicles with $1.7B in gross revenues• Gave 14 live radio interviews done in 14 days to promote JD Power IQS awards in June 2007• Developed car pricing strategies that resulted in $18.5M profit impact • Created pricing strategies for Milan which increased residuals +2ppt• Launched all new 2008MY Sable, increased retail market share +6ppt• Led 20-person cross-functional launch team delivering all milestones on time and 90% of budget Show less

• Residual Forecast Manager

  • Sep 2004 - Jul 2006

  • Led efforts to increase residual values of vehicles• Sold Ford’s product story to external residual forecasting companies• Received Ford Trade Secret Award - Residual Forecast Model with Comprehensive Terms• Forecasted residuals for all future model programs using econometric model • Altered company pricing practices through recommendations for pricing, content and packages• Supervised Residual Analyst and agency personnel

• Strategy Manager - Mercury Portfolio and Product Planning

  • Mar 2003 - Sep 2004

  • Led 6 person Brand Positioning team for future Ford and Mercury concept vehicles • Trained team members in process, formulated target customer hypothesis, and confirmed via market research • Identified market opportunities for new vehicle segments changing the 2008 cycle plan• Wrote future vision predicting driverless cars being sold in 2015• Predicted large increase of new vehicles bought by Baby Boomers in 2015, actuals are 62% - a 59% increase

• Product Marketing Manager, Lincoln D-Car

  • Jun 2001 - Mar 2003

  • Created brand positioning, marketing plan, product attribute targets and forecasted mix rates, volume and revenue• Communicated customer insight and product vision to Engineering and Product Line Director• Created international brand positioning for vehicle line, researching both European and US markets

• Marketing Specialist - eCRM, Marketing Leadership Program

  • Sep 2000 - Jun 2001

  • Defined product requirements for Owner website experience resulting in over 1M registrations• Facilitated internal conference resulting in cross-brand collaboration and incremental $3 million budget



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Consultant to Sr. Vice President

  • Apr 1999 - Aug 1999

  Consulted on key strategic issues, involving content, distribution, and marketing; co-authored business plan Consulted on key strategic issues, involving content, distribution, and marketing; co-authored business plan



Dreyer's Grand Ice Cream

• United States
• Manufacturing
• 500 - 600 Employee

• Purchasing Manager

  • Jun 1997 - Aug 1998

  Created and executed Strategic Sourcing Initiatives; supported new product launches for all supply issues Created and executed Strategic Sourcing Initiatives; supported new product launches for all supply issues



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Purchasing Manager - Food & Beverage

  • Jun 1995 - May 1997

  • Managed $140M of material purchases bought by an eight-person group• Created business strategy deployed to 1000 person manufacturing group lowering cost of new initiatives by 10% • Led capital project to install of $12M of new technology at supplier’s plant

• Associate Purchasing Manager - Health Care

  • Jun 1993 - Jun 1995