Trish Asbill
SENIOR DESIGN MANAGER at Sovos Brands- Claim this Profile
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Bio
Alysa McCall
I’ve worked with Trish at Biocodex since 2016 developing the brand and marketing of Florastor. Under her direction, I’ve refined my design skills, learned to create and present compelling reports, and greatly improved my ability to work collaboratively. In addition to her skilled eye for pixel perfect design, I’ve watched her steadily take on new roles and responsibilities and consistently produce the same high quality results. Her passion for her work and creative direction is unrivaled at our company, which is highly evident in the brand she has worked tirelessly to develop. If you are given the opportunity to create or develop a brand, you would be hard-pressed to find someone as hard working, diligent, and talented as her.
Diana Browne
Trish and I worked together very closely at Biocodex on the promotion and development of Florastor probiotics. I've been fortunate enough to have someone as passionate and hard working as Trish to help bring the brand to life. Trisha is truly a "unicorn", juggling everything from brand marketing, to design, to helping me with strategy and go to market plans. She proved herself to be a quick learner of the industry who understood the brand better than anyone in the company. I've seen Trisha rise to any challenge by wearing multiple hats such as lead producer, art director, creative designer, CPG and product marketer. She's a well-rounded, creative, marketer who has the ability to elevate brands to new heights. I'm confident that her intuitive, artistic and creative brand vision will help her succeed at any company.
Alysa McCall
I’ve worked with Trish at Biocodex since 2016 developing the brand and marketing of Florastor. Under her direction, I’ve refined my design skills, learned to create and present compelling reports, and greatly improved my ability to work collaboratively. In addition to her skilled eye for pixel perfect design, I’ve watched her steadily take on new roles and responsibilities and consistently produce the same high quality results. Her passion for her work and creative direction is unrivaled at our company, which is highly evident in the brand she has worked tirelessly to develop. If you are given the opportunity to create or develop a brand, you would be hard-pressed to find someone as hard working, diligent, and talented as her.
Diana Browne
Trish and I worked together very closely at Biocodex on the promotion and development of Florastor probiotics. I've been fortunate enough to have someone as passionate and hard working as Trish to help bring the brand to life. Trisha is truly a "unicorn", juggling everything from brand marketing, to design, to helping me with strategy and go to market plans. She proved herself to be a quick learner of the industry who understood the brand better than anyone in the company. I've seen Trisha rise to any challenge by wearing multiple hats such as lead producer, art director, creative designer, CPG and product marketer. She's a well-rounded, creative, marketer who has the ability to elevate brands to new heights. I'm confident that her intuitive, artistic and creative brand vision will help her succeed at any company.
Alysa McCall
I’ve worked with Trish at Biocodex since 2016 developing the brand and marketing of Florastor. Under her direction, I’ve refined my design skills, learned to create and present compelling reports, and greatly improved my ability to work collaboratively. In addition to her skilled eye for pixel perfect design, I’ve watched her steadily take on new roles and responsibilities and consistently produce the same high quality results. Her passion for her work and creative direction is unrivaled at our company, which is highly evident in the brand she has worked tirelessly to develop. If you are given the opportunity to create or develop a brand, you would be hard-pressed to find someone as hard working, diligent, and talented as her.
Diana Browne
Trish and I worked together very closely at Biocodex on the promotion and development of Florastor probiotics. I've been fortunate enough to have someone as passionate and hard working as Trish to help bring the brand to life. Trisha is truly a "unicorn", juggling everything from brand marketing, to design, to helping me with strategy and go to market plans. She proved herself to be a quick learner of the industry who understood the brand better than anyone in the company. I've seen Trisha rise to any challenge by wearing multiple hats such as lead producer, art director, creative designer, CPG and product marketer. She's a well-rounded, creative, marketer who has the ability to elevate brands to new heights. I'm confident that her intuitive, artistic and creative brand vision will help her succeed at any company.
Alysa McCall
I’ve worked with Trish at Biocodex since 2016 developing the brand and marketing of Florastor. Under her direction, I’ve refined my design skills, learned to create and present compelling reports, and greatly improved my ability to work collaboratively. In addition to her skilled eye for pixel perfect design, I’ve watched her steadily take on new roles and responsibilities and consistently produce the same high quality results. Her passion for her work and creative direction is unrivaled at our company, which is highly evident in the brand she has worked tirelessly to develop. If you are given the opportunity to create or develop a brand, you would be hard-pressed to find someone as hard working, diligent, and talented as her.
Diana Browne
Trish and I worked together very closely at Biocodex on the promotion and development of Florastor probiotics. I've been fortunate enough to have someone as passionate and hard working as Trish to help bring the brand to life. Trisha is truly a "unicorn", juggling everything from brand marketing, to design, to helping me with strategy and go to market plans. She proved herself to be a quick learner of the industry who understood the brand better than anyone in the company. I've seen Trisha rise to any challenge by wearing multiple hats such as lead producer, art director, creative designer, CPG and product marketer. She's a well-rounded, creative, marketer who has the ability to elevate brands to new heights. I'm confident that her intuitive, artistic and creative brand vision will help her succeed at any company.
Experience
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Sovos Brands
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United States
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Food and Beverage Services
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100 - 200 Employee
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SENIOR DESIGN MANAGER
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Jan 2022 - Present
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GRAPHICS & DESIGN MANAGER
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Feb 2020 - Dec 2021
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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CREATIVE & ART DIRECTOR + GRAPHIC DESIGNER
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2007 - Present
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BIOCODEX
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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ART DIRECTOR + BRAND MANAGEMENT
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2014 - Oct 2019
I led all marketing and creative initiatives for the international consumer health and wellness brand as well as managing a team of three direct reports. I assumed the senior leadership role at the time of the digital shelf transformation where I implemented the first Amazon strategy in our company that led to Amazon becoming our #1 retailer in sales in less than a year. As part of the leadership team, I collaborated cross-functionally with executives and presented the brand strategy, business plan, creative direction, and key performance indicators to stakeholders and shareholders.My journey at Biocodex started as the Graphic Designer, where I quickly worked my way up to the Creative Manager and then to the Senior Creative Brand Manager within 4 years. Throughout these years, I developed and designed several advertising campaigns that spanned across TV, OTT, national magazines, in-store, websites, email, SEA, social media, influencers, display, mobile geo-targeting, Amazon, tradeshows, events, and much more. I also produced and directed all lifestyle photo and video shoots including creative and art direction, style guides, mood boards, casting, location scouting, script writing, wardrobe styling, final selection, and photo retouching. Show less
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ACCOMPLISHMENTS
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2014 - Oct 2019
•Led the company’s largest TV media investment to date, producing eight multi-locationaward winning TV and internet commercials from creative/art direction to implementation.•Transformed the company’s flagship product from a medicinal product into a health andwellness brand internationally for all of North America executing the design for all packaging and brand elements.•Created and implemented the first ever Amazon strategy, included companion strategies for maximizing return on investment and increasing purchase intent that resulted in Amazon becoming our #1 retailer in sales in less than a year. •Developed and launched a digital go-to-market strategy for Florastor Baby including brand development, tactical strategy and planning, creative direction, photography, and package design that quickly grew sales with continued growth.•Produced and directed a photo shoot of USA Olympic athlete Lolo Jones including developing the creative & art direction, advertising campaigns, and design that lead to the highest engagement rates the brand saw for organic social media posts.•Led and produced the first ever International Innovation Summit to inspire innovationthroughout the global company in conjunction with Stanford University.•Produced several on location lifestyle photo and video shoots creating a library of creative assets used across the brand including the packaging.•Wrote and produced a full-length fitness video with 6 short social media teaser spots with LGPA Paula Creamer. Show less
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Education
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2006 - 2009
California State University-East Bay
Bachelor of Arts - BA, Graphic Design -
2006 - 2009
California State University-East Bay
Bachelor of Arts - BA, Mulitmedia
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