VP of Marketing

• Oct 2021 - Present

UserGems helps companies generate more revenue by identifying buyers who will most likely buy from them. We combine relationship data with trigger events to surface the most relevant buyers for each company. With UserGems, companies get a bigger pipeline and win more often. I'm responsible for generating revenue -- in partnership with sales and success teams -- through: • Account-based revenue (ABX) • Demand generation • Account development (ADR) • Product marketing •… Show more UserGems helps companies generate more revenue by identifying buyers who will most likely buy from them. We combine relationship data with trigger events to surface the most relevant buyers for each company. With UserGems, companies get a bigger pipeline and win more often. I'm responsible for generating revenue -- in partnership with sales and success teams -- through: • Account-based revenue (ABX) • Demand generation • Account development (ADR) • Product marketing • Content, social, and SEO • Customer advocacy

Head of Marketing / Founding Team

• Aug 2019 - Oct 2021

Advisor

• Jun 2022 - Present

Member

• Aug 2020 - Present

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies. The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Principal - Product Marketing

• Jan 2019 - Apr 2019

The first Product Marketing hire. Built and managed a team that’s responsible for: • Buyer Persona, Ideal Customer Profile, and Use Cases • Product Positioning & Messaging • Win Loss Analysis • Product Launches • Competition • Sales Enablement • Content & Support Marketing Campaigns • Analyst relations

Senior Manager - Product Marketing

• Sep 2017 - Jan 2019

Senior Manager - Product Marketing

• Nov 2015 - Sep 2017

Responsible for product launches, go-to-market strategy planning and execution, product positioning and messaging, and sales enablement development. Product marketing and sales enablement: • Launched products and a new product category globally, including HP Elite x3 which was named in 24 "Best of" lists for Mobile World Congress 2016, and others. • Developed product positioning, messaging, customer pitch decks, and vertical use cases. • Created key marketing and sales assets,… Show more Responsible for product launches, go-to-market strategy planning and execution, product positioning and messaging, and sales enablement development. Product marketing and sales enablement: • Launched products and a new product category globally, including HP Elite x3 which was named in 24 "Best of" lists for Mobile World Congress 2016, and others. • Developed product positioning, messaging, customer pitch decks, and vertical use cases. • Created key marketing and sales assets, including competitive comparisons, talking-points, "how to sell" collaterals, storyboards, and video scripts. Event and program management: • Led event planning for HP's first-time presence at Mobile World Congress 2016, and other events. • Led a cross-functional team including product management, brand marketing, PR, legal, services, and partnerships to drive GTM motions globally. • Provided ongoing reporting on launch and GTM status to senior management team. Support: • Evangelized and demoed products at key customer and internal events. • Conducted product briefings and training. Awards and Recognitions: • Received "Exceeded Expectation" from '14-'16, two promotions in 3 years • Received 7 recognitions, including making an impact on customers, innovation, and quality.

Manager - Strategy and Operations

• Jul 2014 - Nov 2015

Hand-picked to join a selective executive team to manage the separation of Hewlett-Packard into HP Inc. and Hewlett-Packard Enterprise. Analytics: • Developed and owned data models to manage physical and legal separation of over 500 business facilities and 50,000 employees. Program management: • Led a cross-functional team in a multi-million dollar launch of HP Inc. as a new company - in 62 countries and for 50,000 employees. • Managed creative agencies to ideate… Show more Hand-picked to join a selective executive team to manage the separation of Hewlett-Packard into HP Inc. and Hewlett-Packard Enterprise. Analytics: • Developed and owned data models to manage physical and legal separation of over 500 business facilities and 50,000 employees. Program management: • Led a cross-functional team in a multi-million dollar launch of HP Inc. as a new company - in 62 countries and for 50,000 employees. • Managed creative agencies to ideate, develop storyboard and execute the launch activities. Product management: • Scrum product owner and managed a team of 5 to develop an internal social platform for employees and 200,000 channel partners.

Marketing Manager

• Jan 2013 - Jun 2014

Y Combinator startup, summer 2014 batch • Developed blog content for inbound marketing • Led a market research team to segment, target, position the product, including driving a number of critical product features. Y Combinator startup, summer 2014 batch • Developed blog content for inbound marketing • Led a market research team to segment, target, position the product, including driving a number of critical product features.

Consultant

• Jun 2013 - Aug 2013

• Analyzed competitive landscape and developed go-to-market strategy for a $7B global client. • Evaluated and proposed new categories in a packaged food sector to a major private equity client. • Analyzed competitive landscape and developed go-to-market strategy for a $7B global client. • Evaluated and proposed new categories in a packaged food sector to a major private equity client.

Senior Financial Analyst

• Jan 2011 - Jun 2012

• Identified $20M opportunities by coordinating global data collection and analyzing operations challenges. Built relationships and engaged with stakeholder groups to drive results. • Designed and implemented an automated logistics process to increase efficiency New process adopted by two other Intel factories in Asia.

Finance Analyst

• Jun 2009 - Dec 2010